Burke Advertising News & Blog

Clients Who Care - Ken Jones of Nashua donated $1,200.00 to the Easter Seals NH Veterans Count Club! The more our customers bought in honor of Veteran's Day the more money was donated to support local Veterans. The Veterans Count Club was created to ensure New Hampshire's veterans and their families do not have to endure personal struggles after sacrificing so much for our country. The Veterans  Count Club, quite simply, provides financial assistance to veterans and their families in need of emergency services. For more information on the Easter Seals NH Veterans Count Club, click here. Pictured from left: David Harrold, Veterans Count Club Advisory Board Member and Vice President of Product Support for the Electronic Systems sector at BAE Systems; Jeffrey Proctor, Owner of Ken Jones Ski & Snowboard Mart Nashua; Daisy Wojewoda, Director of Veterans Services, Easter Seals New Hampshire; and Linda L. Sirak, V.P. Major Gifts & Planned Giving, Easter Seals New Hampshire ...

Banks Autos is collecting new and unwrapped toys for the Marine's Toys for Tots Foundation to help needy child in local communities. If you would like to make a donation to this great organiztion, please come by the Concord showroom before December 16th! To learn more go to www.BanksCares.com.

On location tonight with Red Sox legend Dennis “Oil Can” Boyd. We taped a historic interview before the Granite State Baseball Dinner.

Members of the Burke staff attending the Rivier College Presidential Inauguration of Sister Paula Marie Buley, IHM.

Take a look at the latest newsletter we created for our client The New Hampshire NeuroSpine Institute. Read about identifying and treating Normal Pressure Hydrocephalus (NPH) and understanding Chiari Malformation. Their solution to back, neck and brain disorders is a multi-disciplinary team approach that combines the expertise of the core medical, surgical and rehabilitation disciplines. Read online at  http://www.nhneurospine.com/ html/newsletter.html

The posters are in... so let the celebration begin! Our friends at Banks Chevrolet are celebrating 100 years of Chevy this week. Congratulations to one of America's most popular brands, and congratulations to Banks, who sells more Chevrolets in New England than any other dealer .

On location at Banks Auto. Yes, Banks Auto! This may look like a new cafe, but it is Alice's Restaurant inside Banks Chevrolet-Cadillac-Buick-GMC. The new facility has many new amenities including a comfortable new waiting area and this eating place.

LAST CHANCE TO WIN A FREE WEEK OF DINING from our client Not Just Kitchens. One Facebook fan will win 7 nights of dining at the area restaurants of their choice. If you win the prize, you could use it to spend time thinking about a new kitchen. Or if you already know you're ready for a new kitchen, you could use your prize to dine out while we install a new kitchen for you. We know after you get your new kitchen from Not Just Kitchens, you will be staying home for dinner quite a bit!  http:// www.notjustkitchensnh.com/

We are proud to announce the new website we created for Dr. Thomas J. Kleeman. Dr. Kleeman is known internationally for his pioneering work in laparoscopic spine surgery. He has developed a procedure for the treatment of Spinal Stenosis called the "port-hole technique" among many other advances in his field. Take a look at his new site, view surgical videos of Dr. Kleeman in action, and learn more about minimally invasive spine surgery.  http://www.tjkleemanmd.com/

We are proud to announce the product launch of the Loved Cub. The Loved Cub is a one-of-a-kind huggable teddy bear made from a child’s own security blanket. This new product helps to ease what is normally a painful transition for both the child and the parent when it comes time to no longer carry a "blankie". Some customers are also using clothing to be made into a Loved Cub. An old shirt from g randpa is quickly becoming another growing trend for this bear that lasts forever. The Loved Cub is division of Annalee Dolls Inc of Meredith, New Hampshire. Burke Advertising managed the branding, marketing and web site creation. We have enlisted nationally recognized radio and TV personality John Tesh to be our radio voice. “Visit  www.lovedcub.com  < http://www.lovedcub.com/ > and find out how easy it can be to transform your old blanket, shirt or piece of clothing into your Loved Cub.

"Columbus Discovered America" and now Cold Springs RV customers can as well.  This new campaign we developed for Cold Springs highlights how fun and affordable camping can be.  We have targeted three categories of potential customers by highlighting three separate website domain names.  Not only do we highlight Coldspringsrv.com, but we also feature usedrvsnewengland.com to show their pre-owned inventory, and rvpartsamerica.com for their parts and accessories stores.  Columbus discovered America and Cols Springs RV is always looking for new ways for new customers to discover them. 

We are "Shipping Up To Boston" with Dropkick Murphys' Ken Casey. Team Burke had a blast playing 18 holes at the Rivier College Golf Classic with Ken and his stories. The tournament at the Vesper Country Club raised over $140,000 for the Rivier College athletic department .

On location at The Concord Country Club for Banks Autos. Look for the new campaign featuring the Bank's cars and trucks all around New Hampshire.

We gave away Burke Advertising t-shirts to our Facebook fans.  Don't miss the next give-away. Like us on Facebook today. https://www.facebook.com/BurkeAdvertising

Our client The New Hampshire NeuroSpine Institute has purchased 500 lawn seats to the Chicago show this Saturday! They want you to relax and enjoy a great night of music under the stars! Use the links in this email and pay only the service charges of $6.50 on each lawn ticket you purchase. Use the discount code: CGNHSP at check out. www.meadowbrook.net www.meadowbrook.net

Get Ready for Our T-shirt Gun!

Cold Springs RV's "Celebrate New Hampshire Tour" with Jack Heath is on the moooooove!

Last year we posted how our client, Central Mass Agway, is using QR codes at their registers to make it easier for customers to join their e-club instantly.  We have continued to use QR codes, such as in this ad, that give Banks Automotive customers a better shopping experience. With this ad for Banks Chevrolet Cadillac Buick GMC, auto shoppers can see the inventory of new and used vehicles with just one click. Then with their smart phone in hand, they can walk the Banks lot with the specific cars they're looking for in mind.  The US Postal service is also giving businesses an incentive to use QR codes with additional discounts when they are included in bulk mailing.  QR Codes are easy, free and a smart addition to any campaign. www.BanksAutos.com 

What's more fun than a new product launch? We're gearing up for next month's launch of the Loved Cub for client Annalee Dolls. We're swimming in envelopes, mailing bags, gift cards and more... and we love it.

On location at Gillette Stadium with Gino Cappelletti for Sports Legends New England. The New England Patriot's voice and the "Original Patriot" was taped talking about all things Pats with Bob & Jack. Cappelletti played wide receiver and kicker for the Patriots from 1960-70 and was the Patriots all-time leading scorer until 2005.

On Location with Celtics Legend Dave Cowens. Thanks to the Andover Country Club for hosting the taping on their deck.

The new displays promoting the "Loved Cub" donations for Make-A-Wish in New Hampshire are in! Chris and Ashley are inspecting a pop-up that will be making its way across the state. Learn more about our clients commitment to Make-A-Wish at www.annaleecares.com

RESULTS! That is what you are looking for from your health club and your marketing campaign. Check out the "No Excuses" campaign and TV spot we created for our client Best Fitness. We utilized a split screen and transition effects to show their multitude of fitness options, quality of the facilities and results-focused programs. A touch of humor is thrown in with literal bags of excuses that are handed off to the Best Fitness staff who "take away your excuses!" Best Fitness is one of the fastest growing fitness centers with operations throughout the Northeast. Watch!

Not Just Kitchens Lends a Hand  Not Just Kitchens of Bedford is changing lives  with their non-profit organization Legacy Bridge Inc. Incorporated in 2005, Legacy Bridge began with the goal of aiding orphaned children in Russia by supplying basic amenities in orphanages. Legacy Bridge spends 100% of its donations on programs and supplies directly impacting the lives of children.  The volunteers work as they assist five orphanages serving over 350 children. Mark Davis from Not Just Kitchens is a founder of this fantastic organization and has traveled to Russia to see first hand their efforts in action. If you wish to support Legacy Bridge visit www.legacybridge.org or visit the Not Just Kitchens showroom and purchase a raffle ticket for a chance to win tickets to a Red Sox game . Are you active in charitable work or do you have a charity of choice you would like us to feature? Email ashley@burkeadvertising.com to be featured in an upcoming "Clients ...

How can you make your customers' shopping experience better? Try a QR Code. With this ad for our client Banks Chevrolet Cadillac Buick GMC, auto shoppers can see their inventory of new and used vehicles with just one click. Then, with their smart phone in hand, they can walk the Banks lot with the specific cars they're looking for in mind. www.BanksAutos.com  

Ease of navigation is the first priority of any good e-commerce site. We have helped create a new site for Ken Jones Ski & Snowboard Mart of Nashua. ProctorJones.com now allows consumers to find the snowsports products they are looking for with ease. With detailed graphics and new zoom feature, ski and snowboard shoppers can get a close-up view of products as if they're right in the store with them. A search engine optimization strategy was another key element for a client like Ken Jones Nashua who has such a large selection of products and brands. We made social media promotions fun and easy for visitors, and with our "Free Tune-ups for Life" contest, we are sure to build lists of friends and customer loyalty. Check out the site today and keep coming back to see new products added daily: www.proctorjones.com  

We would like to welcome our new intern, Hannah Cametti to the Burke Advertising team. Hannah is entering her senior year at the University of New Hampshire's Whittemore School of Business and Economics as a Business Administration major specializing in Marketing. Hannah hopes that her internship with Burke Advertising will be the perfect experience to supplement her marketing education and will help to launch her future in advertising. Hannah enjoys maintaining an active lifestyle in every season, but her main passion is skiing. Hannah has traveled to many locations worldwide for competitive ski racing events. When there isn't snow on the ground, Hannah can be found running, swimming, or just relaxing on the beach with a book in her hand.   This summer, Hannah will be assisting the Burke team with a variety of different tasks to garner a full understanding of exactly how an advertising agency operates. Say hello to Hannah during your next visit, meeting, vi...

One of the first jobs Keith Richards applied for in his youth was at a London advertising agency. Lucky for the music world though, he decided on rock and roll. This may be a small connection, but the main reason I selected the autobiography Life is because he represents a product and brand that has lasted for over forty years. Like or dislike Rolling Stones music, you have to appreciate their ability to adapt to changing trends without sacrificing artistic integrity. They've maintained their popularity decade after decade in a market that is constantly changing. Comedians use their age as a punchline all the while they are filling stadiums with fans year after year. With the brilliant marketing of their trademark tongue and being the first band to have corporate sponsorships of a rock tour, the Rolling Stones are truly a study in good business. The book Life has to be one of the most honest biographies I have ever read. Richards is candid about the darke...

From the famous Dave Letterman nightly segment to the random  Top 10 G.I. Joe Vehicles of the 1980's , the Top 10 List has become one of the most overused methods to deliver content over the last century. Yet you can barely turnaround before you stumble across another one. In fact, Google 'top 10 list' and you'll find more than 558 million hits on the web. So why do they continue to proliferate? What better way to answer that question than in our own:   Top 10 Reasons You Should Still Consider Using Top 10 Lists 10.    In theory, people want to read what you have to say, but in practice they never have the time. A Top 10 list will just about cover your reader's 15-sec attention span. 9.    If it worked for Dick Clark, Dave Letterman, Roger Ebert and People magazine, who's to argue? 8. Whether it's the Top 10 Greatest Sporting Moments of all time or the Top 10 Songs of the Hair band era, we all have an opinion and we all want it to be heard. 7.  ...

Check out the new TV spot we produced for client New Hampshire NeuroSpine Institute. The "Caring for the quality of your life" campaign highlights the commitment to the betterment of patients' lives using their unique team approach combined with the latest technology. NHNSI specializes in the diagnosis and treatment of Neurosurgical, Spine and Orthopedic conditions. They have four locations in Bedford, Exeter, Concord, New Hampshire and Methuen, Massachusetts and can be found online at  www.nhneurospine.com

Traffic Driving Tractor Give-Away What better way to drive traffic than a tractor? Burke Advertising cross promoted with our Agway stores and Toreku Tractor for a Snapper tractor give-away. This promotion allows all visitors to win a new tractor that is displayed in each store. Everyone who enters with will be notified of the winners name via email and still receive generous coupons from Agway as well as the chance to purchase the tractor if they did not win. This is the final weekend of this fun promotion.http://www.centralmassagway.com/ & http://www.toreku.com/

We are sad to note the tragic fire that occurred at the Johnsonia recently. The devastating 6-alarm fire left the residents of 42 units without a place to live and destroyed the majority of their belongings. More than just a property was destroyed though, the Johnsonia was a symbol of dedication to a community.     We are fortunate to call the Straight family not only our client, but also our friends. We witnessed firsthand how our client worked to build a property that represented the best in quality and commitment to their tenants. Clark and Matt worked tirelessly on every detail as they revitalized this historic property. They raised the bar and proved to critics that a city with hidden gems has so much to offer. Fitchburg and its people were proud of their city, knowing the fact it was home to such historic treasures as the Johnsonia.       Much of the Straight family's renovations to the Johnsonia can be seen in the video brochure and televi...

Its' a bird... It's a plane... no it's our new billboard campaign for Rivier College filling the sky.  We have begun promoting the stories of successful graduates with this outdoor campaign. The billboard is located in downtown Manchester across from the Verizon Wireless Arena. Be sure to check out Rivier's Stories of Success from real students on the web at http://www.rivier.edu/stories/

Congratulations to Shaun and Deb, the two winners of our Bruins commemorative coolers signed by Bruins defenseman Johnny Boychuk! Burke Advertising Facebook fans were asked to respond by either "liking" or commenting on the contest post in order to be entered into the drawing. GO BRUINS!

We produced a Rock'n TV spot for Rock'n Ribfest. Don't miss New England’s premiere family-focused summer event at the renowned Anheuser-Busch facility in Merrimack, NH . http://www.rotaryribfest.org/

Burke Advertising is proud to announce the launch of the Not Just Kitchens website. The new site includes a Virtual Tour of the NJK Showroom, real customer testimonials, and a selection of past projects to browse through. Overall, the new site provides visitors with an updated and elegant feel. Check out the new Not Just Kitchens website designed and produced by Burke Advertising. http://www.notjustkitchensnh.com/

We recently "mugged" some of our Facebook fans in a contest that gave away Burke Advertising coffee mugs. The winners were the first five fans to respond to the contest post on our Facebook page. Thank you to everyone that participated in the contest and congratulations to the five winners!

Ripano Stoneworks stands apart in the market by being on the cutting edge in the granite and natural stone countertop fabrication industry. It's one of the reasons they were named National Fabricator of the Year. At Rivier College, they're preparing the future's business leaders with a hands-on MBA program that gets students out of the classroom to see first-hand how leading business theories are put into use. Rivier College MBA students recently toured the Ripano Stoneworks fabrication shop to understand the practical application of lean manufacturing processes they were learning in the classroom. They also got an opportunity to see the innovative technologies Ripano is applying to the countertop fabrication process. Said one Rivier student, "That's an example of the true entrepreneurial spirit that drives this great country. Ripano really seems to have it all together. Great products, "cutting" edge technology, and more importantly, great ideas!...

Case Study: Combating a crisis of confidence By Matt Ellis & Jack Heath Recently, one of Massachusetts best known companies found itself combating a crisis of confidence. Blue Cross Blue Shield of Massachusetts has earned a solid reputation for providing an affordable solution to health care costs. But, that reputation took a hit when the news media reported the company's former chief executive was handed an $11 million golden parachute. It got worse when the media published the salaries of the Blue Cross board of directors. The group of high profile Boston business and academic leaders was earning large, five figure salaries to conduct board business. Why did this new ignite a firestorm of negative press? Health care costs are a top concern for citizens, politicians and small business owners. On its website, Blue Cross Blue Shield says, "Our highest priority is to make health care affordable." But, in light of the headlines and TV reports, that didn't seem t...

We have been selected by Annalee Dolls Inc to assist in marketing efforts including a new product launch.  The 75-year old seasonal gift and decoration company will launch their newest product The Loved Cub this year. The Loved Cub, with the tagline of Loved Once, Loved Again, is created by taking a cherished child's security blanket and handcrafting it into a one-of-a-kind bear that will continue the memories and love for generations.  Burke Advertising will provide creative campaign development, strategic consulting, and media services.   "From the early childhood memories of Annalee to the dolls I see in  friend's homes today, I know the important history of a brand that we are honored to be working for. The innovation and creativity that Annalee established over 75 years ago remains as alive and vibrant today," said Jim Burke, Founder and Creative Director of Burke Advertising. "We're excited to have been selected and to be part of the team...

Burke Advertising is proud to help Unitil communicate the System Upgrade for Reliable Energy (SURE) project, one of the largest, most aggressive capital improvement projects in the Company's history. The replacement of over 100 miles of cast iron and bare steel natural gas mains and services will start in Maine this spring. The SURE Project will modernize the gas system and allow the system to meet the growing demand for natural gas in Maine. For more information on the SURE project, click here .   

Q - How do you communicate to a to a young audience the many exciting things happening at Rivier College? A - Dont say a word! We've launched a new television campaign last month for Rivier College featuring just campus shots set to the beat of an electric drum. Click To View

Burke Advertising Account Planner Chris Cooper recently guest lectured in a North Shore Community College Advertising Mangagement class. Chris was imparting some real world knowledge and examples to bring to life what the students were learning in class. He was also preparing for when he begins teaching his own Advertising Management class in the fall.

It's not the size of your marketing budget, it's the power and creativity of your message. Our new campaign for Eaton & Berube Insurance highlights once again the advantages of a local agent. We've put a new twist on the burning question: "Can :15 Minutes Really Save You?" Yes, we have a good sense of humor in New Hampshire and we think the national guys do as well. Click to View

Burke Advertising has been selected as the agency of record for the New Hampshire NeuroSpine Institute. Burke Advertising will provide creative campaign and website development, strategic consulting, and media planning including online marketing and social media services. “Burke Advertising is honored to be working with the medical professionals at New Hampshire NeuroSpine,” stated Jim Burke, Founder and Creative Director of Burke Advertising. With four integrated spine, brain and orthopedic centers across southern New Hampshire and northern Massachusetts, the New Hampshire NeuroSpine Institute provides patients with an individualized healthcare approach utilizing the professional expertise of orthopedic spine surgeons, neurosurgeons, orthopedic physicians, physical medicine specialists, and physical rehabilitation to achieve the highest quality of life for each patient.

Most people flee to the beautiful resorts of the Dominican Republic for a break from their hectic lives. While sipping on pina coladas by the pool, one wouldn't realize the poverty that exists outside of their resort in the true Dominican Republic. Erin and 30 other volunteers from the Manchester area spent a week in January with Orphanage Outreach in bateyes near Monte Cristi, DR providing medical care. The bateyes of the Dominican are home to sugar, rice, or banana plantation workers and their families. People that work and live in these bateyes often can't afford anything other than food and shelter, let alone medical care. Waking at sunrise each morning, the group of volunteers loaded the Orphanage Outreach trucks with suitcases full of medical supplies and headed to the batey. At the batey clinic site, families would be lined up waiting for the volunteers to arrive. After setting up the make-shift registration, triage, education, Dr's, and pharmacy stations, the vo...

We are proud to announce our new client Banks Automotive. With over 200 employees, they are one of the largest dealerships in New England selling and servicing Chevrolet, Cadillac, Buick, SAAB and GMC brands. Since 1957, Banks Chevrolet-Cadillac, Inc. has been a family-owned and operated auto dealership in Concord, NH. Pictured is the new state of the art facility that is currently under construction. Burke Advertising is honored to be working for one of New England's most respected automotive dealerships. BanksAutos.com .

What are you doing to increase the ROI on visitors to your website? A remarketing campaign can give you the lift you're looking for. Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across an ad display network (for example the Google Display Network). Let's say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example. Here's how it works: We add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for "TV" on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages. Remarketing is a tool that can dri...

It’s not the size of your marketing budget, it’s the power and creativity of your message. Our new campaign for Eaton & Berube highlights once again the advantages of a local agent.

Burke Advertising has completed a project for the New Hampshire Auto Dealers Association. This long form video will highlight automotive careers in New Hampshire. The DVD will be shown to high school students and individuals interested in a career in automotive. Over the course of several weeks, Burke Advertising interviewed professors, students, current employees, and the president of NHADA, Peter McNamara, who told us about the benefits of a career in the auto industry. NHADA.com.

Despite a snow storm that would have kept most Yankees fans at home last Friday, the Red Sox Nation of New Hampshire spent the day at Rivier College's newly renovated Muldoon Fitness Center for the Red Sox Road Trip Tour.  Rivier College was the only stop in New Hampshire on the Red Sox Road Trip Tour. The Red Sox held the first-ever "Sing Your Way to Fenway" contest at Rivier where contestants auditioned to sing the National Anthem at each one of the six tour stops. A winner will be chosen out of the six contestants and that lucky person will get to sing at a 2011 Season Red Sox game - Hopefully one of our friends from Riv will win! Wally the Green Monster and the 2004 and 2007 World Series Championship trophies also visited Rivier College on Friday. Fans took pictures, played basketball and shared stories with Wally despite the snowy conditions outside! See the video, now playing in the upper right-hand corner of redsox.com .  

Bill Rodgers is most well-known for his victories in the Boston Marathon and the New York city Marathon in the late 1970s.  Rodgers won both races four times each between 1975 and 1980, twice breaking the American record at Boston with a time of 2:09:55 in 1975 and a 2:09:27 in 1979. His victories made him a hero and secondary fuel for the running boom of the 1970's. Rodgers now owns his own running store in Faneuil Hall. Sports Legends New England Precision Fitness Equipment Bill Rodgers Running Center The Burke Advertising crew recently shot renowned marathon runner Bill Rodgers for a new episode of  Sports Legends New England  on location at Precision Fitness Equipment in Natick, MA. Bill Rodgers told Bob Lobel and Jack Heath great stories of his extraordinary running career and how he helped running evolve into a legitimate and popular sport.