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Showing posts from April, 2010

Are you ready for The Boston Marathon ?

Are you ready for the Boston Marathon? Our production manager and fellow triathlete Erin Hammond got a chance to speak to Dick Hoyt of Team Hoyt before a recent taping of our show Sports Legends New England. Team Hoyt is an inspirational story of a father, Dick Hoyt, and his son, Rick, who compete together in marathons and triathlons across the country.

An Open Letter to Jeff Bezos - Fire Your Agency

Dear Jeff Bezos, You have one the best products in your category, and maybe the true first-to-mass-market digital e-book reader. I love my Kindle and I've been singing its praises for almost a year. However, I'm excited to get my new iPad this month. You see Jeff, when you created, you highlighted the benefits of buying books online - but the iPad is going to change the category. Though that doesn't mean the Kindle can't maintain a large niche in the market place. So Mr. Bezos, why is your advertising agency trying to just be clever or cute with your television spots? Rather than educate the market on the Kindle's unique features (that actually set it apart from the iPad), your creative campaigns dazzle with catchy songs and interesting graphics that tell us nothing. What are the folks at Apple doing? Telling the world what the iPad does. Why not mention the Kindle's FREE lifetime web access (iPad will have a monthly fee), your paper-like d