Skip to main content

Top 10 Reasons to... Have a "Top 10 List" in Your Next eMail

From the famous Dave Letterman nightly segment to the random Top 10 G.I. Joe Vehicles of the 1980's, the Top 10 List has become one of the most overused methods to deliver content over the last century.

Yet you can barely turnaround before you stumble across another one. In fact, Google 'top 10 list' and you'll find more than 558 million hits on the web. So why do they continue to proliferate? What better way to answer that question than in our own:

 Top 10 Reasons You Should Still Consider Using Top 10 Lists

10.  In theory, people want to read what you have to say, but in practice they never have the time. A Top 10 list will just about cover your reader's 15-sec attention span.

9.  If it worked for Dick Clark, Dave Letterman, Roger Ebert and People magazine, who's to argue?

8. Whether it's the Top 10 Greatest Sporting Moments of all time or the Top 10 Songs of the Hair band era, we all have an opinion and we all want it to be heard.

7.  Everyone likes a good laugh. Even if you can't remember a joke to save your life, you can probably come up with a least a couple of list items that will crack a smile on someone's face.  (That was shameless begging by the way!)

6.  They actually don't have to be a top 10 list, if you think your readers are really lazy, try a Top 7 or even a Top 3.

5.  Who doesn't want to know what the Top 10 cities most comfortable with Public Displays of Affection (PDA) are?  Look out the next time you're in Charleston, West Virginia.

4. On a serious note, we all judge ourselves against the competition. When your company makes any list, you're the first one to brag about it.

3.  Ask Whitey Bulger if being on the FBI's Top 10 List mattered.

2.  If you're still reading this one, we've proven our point!

1.       We'll spare you the drum roll. If you can engage a customer or potential customer for more than a few seconds, you're that much closer to the sale.

Are they a little gimmicky? Some are and some aren't (how's that for being definitive) but they if they get a customer or potential customer engaged in what you have to say, they've done their job.

So try it out in your next Email and see what happens.

Popular posts from this blog

Creative Promos Grab Attention

Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items. Here are a few imaginative programs we recently used for our clients. Music Download Cards You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and

Best Fitness Featured on Time Warner Cable News

Click here to watch Great news story about GRIT at our client Best Fitness! www.bestfitness.net
"Neither snow nor rain nor heat nor gloom ... will stop our video crew from getting to their shoot" On location today at The Prescription Center.  # videoshoot   # videoproduction   # burkeadvertising   # onlocation