Burke Advertising News & Blog

Our client, Skillings & Sons, recent act of generosity was highlighted in the publication, Water Well Journal. Their selfless nature has garnered national attention for helping a competitor. Take a look at the inspiring article here: https://loom.ly/jDy6pzo . #ClientsWhoCare #SkillingsandSons #WaterWellJournal #WellDrilling #DrillRig #burkeadvertising #BurkePR

Congratulations to our client Banks Autos. Representatives from Chevrolet and GMC/Buick traveled to New Hampshire this week to celebrate Banks Chevrolet being a 2020 Dealer Of The Year. They are the number one certified pre-owned dealer in the United States! #awardwinningclients #dealeroftheyear #greatclients

It is always great to see our Burke brand out out in the field and at fun places. Our client, Rebecca Scott, took along the handy Burke Cooler for one of her nature photography shoots.  #burkebrand #burkecooler #funclients #talentedclients #burkeadvertising

We are proud to work for the best! Take a look at our clients that have been nominated for the “Best in the 603” Awards!  To learn more, go to https://www.votethe603.com/ .  Voting ends on Friday, July 9th. #bestclients #bestofthe603 #burkeadvertising

Sadie's Place provides a safe and comfortable place for victims of domestic violence and their children, transitioning from emergency shelter to self-supported living. We are proud to create a landing page and literature to communicate their message to build support from surrounding communities.  To learn more go to: sadiesplace.org   #clientswhocare

Podcasts allow you to communicate your expertise and reach new customers. We assisted our client Barrister’s Title & Closing with the development and branding for their new podcast ‘Title Matters.’ They sit down with prominent real estate professionals who share stories of their success and their thoughts on the real estate market in the region.  Check out the first episode at Check out the first episode at   https://anchor.fm/.../Title-Matters-Podcast-Series-e11ifgv

New equipment on location today with the latest Ronin from #DJI and mirrorless camera from #canon cameras at Mel’s Funway Park.  #videoshoot #funclients #burkeADvideo #burkeadvertising #mels #amusementpark #amusementmarketing

Danny Ainge closes another chapter in Celtics history today by announcing his retirement. We were privileged to record an episode of our show “Legends Boston” at Celtics training camp where Danny shared with Bob Lobel great stories including why he left MLB baseball for the NBA.  WATCH HERE #celtics #bostonceltics #dannyainge #boblobel #legendsboston #BurkeAdMedia #burkeadvertising

With four times as many consumers preferring to watch a video about a product rather than read about it, whiteboard videos are a great tool to explain complex ideas in a fun and interesting way. We created this explainer video for our client Miraco to help tell their story to the world. 

Venue Replay is a tool we've used more and more with our clients to capture potential consumers at events they attend, where they work, where they study, and where they shop. In a Venue Replay campaign for Rivier University, we geofenced around area hospitals over a week period and used that information to market Rivier's graduate nursing programs to potential students.   #BurkeAdvertising #digitalstrategy #competitiveadvantage #fullServiceAgency #everytool #venuereplay

A key to the success of any marketing campaign is to get your message to your audience with frequency. Reaching people across multiple media and devices is critical. To support a recent Rivier University direct mail campaign to prospective nurses, we created an engaging animated ad that highlighted the mailer creative and then built custom audiences of the recipients in Facebook, Instagram and via IP Targeting to deliver the message with frequency. #burkeadvertising #digitalmarketing #facebookmarketing #instagrammarketing #IPtargeting #higherEDmarketing

Super Bowl advertising does not have to take place only on game day. In our "Touchdown" campaign for our client, Our Best Foods, we use eye catching animation and remind fans to be ready for the big game with quick & easy appetizers using "Our Best" Meatballs.  #SuperBowlAds #superbowladvertising #bigGameAds #BurkeAdvertising #superbowlLV #GroceryMarketing #FoodMarketing #bostonsportsmarketers

Click Here to Read January Marketing Punches!

Once a niche medium for niche audiences, Podcasts are now a media option that marketers cannot ignore. The appeal is simple. Specialized content discussed in authentic, less-produced formats. We took advantage of this opportunity by connecting our client "Our Best" Foods with the Lobey, Lynchie, and Friends. Legendary sports media personalities Bob Lobel and Mike Lynch talk about the “Our Best” brand during the show. Contact Burke Advertising if you would like to learn more about marketing with Lobey, Lynchie, and Friends or other Podcast options. #burkeadvertising #podcastMarketing #foodmarketing #foodbranding #groceryMarketing #influencer

Take a great product and add some good PR and the world will recognize your efforts. We are proud of our public relations work for our client LAARS. The nation's leading trade publication Contractor Magazine has selected their MagnaTherm(R) FT as one of their products of the year. Utilize earned media with trade publications to get the recognition you deserve. #B2BPR #TradePublications #ContractorAwards #BurkeAdvertising #BurkePR #productoftheyear

I n our industry, color is more than just a word; there's deeper meaning. Did you know “Illuminating” and “Ultimate Gray” are Pantone’s 2021 Colors of the Year? A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting, which we all need right now. Learn more at https://www.pantone.com/color-of-the-year-2021