Variable Data Printing (VDP) is a great tool for conducting campaigns when you want to appeal to individuals or well-focused groups. We can create personalized direct mail by merging data from your database into any document design.
VDP gives your print communications more impact. By using VDP, we can create a mail piece that is directed to your audience and customized to the individual. Although only one document is designed, elements such as text, graphics and images may be changed from one printed piece to the next. The result is a truly personalized direct mail piece that communicates 1-to-1 with your prospects or customers.
Instead of delivering a single message to 10,000 customers, you could print 10,000 unique pieces with customized messages for each customer for just a few pennies more. Direct mail has never been so direct!
Burke Direct