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The Power of Sports Legends

Aligning a local brand with a sports legend can be an effective way to boost your image. Our client East Coast Lumber did just that with a contest where the winner gets a backyard barbecue with hockey legend Bobby Orr.
In partnership with their distributor, East Coast Lumber launched a campaign to promote the new line through targeted TV and radio ads and a contest with the chance to win a backyard barbecue with Bobby Orr.
The results? East Coast Lumber was able to acquire new leads through the contest registration and Latitudes Decking quickly became one of their top selling decking products.They Shoot... They Score!

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