Skip to main content

The Power of Consistency

Are you utilizing consistent talent and imagery in your campaigns? The power consistency will increase the connection between your audience and your brand. Burke Advertising recently launched a campaign to brand Rivier's new undergraduate Finance Program utilizing the strength of consistent imagery. The talent hired to be the "face" of the program appeared in a television commercial, a lenticular or holographic postcard and in print advertisements as part of the campaign. The response mechanism was a vanity www.rivierfinance.com. The result was a consistent message and theme with each media supporting the other in driving home the message of ethics in finance education. Keep your message clean, easy to understand and stay consistent.

As the oldest institution of higher learning in Nashua, Rivier is recognized for the development of programs which serve the needs of both traditional and nontraditional age individuals and remains faithful to its original mission: the education of the whole person. Rivier College has more than 60 programs leading to associate's, bachelor's, and master's degrees and the only doctorate of education in the state of New Hampshire.

Popular posts from this blog

Creative Promos Grab Attention

Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items. Here are a few imaginative programs we recently used for our clients. Music Download Cards You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and wi

Congratulations to Our Client Skillings

Our client, Skillings & Sons, recent act of generosity was highlighted in the publication, Water Well Journal. Their selfless nature has garnered national attention for helping a competitor. Take a look at the inspiring article here: https://loom.ly/jDy6pzo . #ClientsWhoCare #SkillingsandSons #WaterWellJournal #WellDrilling #DrillRig #burkeadvertising #BurkePR

A Favorite Annual Event

One of our favorite annual events is taking place on September 27th. Please join us by supporting the Annual Rivier University Golf Classic. You will help provide opportunities for their student-athletes to excel, both on and off the playing fields and courts. Contact us to donate a raffle prize item, become a sponsor, or play in this fun event.  #funClients #rivieruniversity #rivier #riviergolf #nhGolf #burkeadvertising