When you've been chosen as the National Fabricator of the Year by the industry-leading Stone World Magazine, how do you get the word out? Ripano Stoneworks of Nashua turned to Burke Advertising. Ripano has been fabricating and installing granite counter tops for over twenty years and decided to seek out assistance in defining their position in a very competitive market. We're honored they chose us.
We've been working with the Ripano team to highlight their unique marketing position and communicate to the marketplace the solid surface difference. Burke Advertising created a web site with "Solid Surface 101" videos that explain the benefits of granite counter tops. From stone selection to polishing, we have created a "sticky" web site. We know more than a few excited spouses have forwarded this link to their husband or wife. With friends and family of customers forwarding the Ripano link, we also know a good web site is a web site that sells.
See for yourself.
http://www.ripano.com/
We've been working with the Ripano team to highlight their unique marketing position and communicate to the marketplace the solid surface difference. Burke Advertising created a web site with "Solid Surface 101" videos that explain the benefits of granite counter tops. From stone selection to polishing, we have created a "sticky" web site. We know more than a few excited spouses have forwarded this link to their husband or wife. With friends and family of customers forwarding the Ripano link, we also know a good web site is a web site that sells.
See for yourself.
http://www.ripano.com/
