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Humor Can Grab Attention

When you can connect your brand to an audience and do it with a little humor, you have a winning combination. When Friel Golf Management selected Burke Advertising to produce their Red Sox baseball television commercial, we knew we had to stand out. The concept of highlighting the Cape Cod Country Club and Overlook Golf Club courses with a flying baseball seemed like a natural fit. Opening the spot with a baseball resting on a golf tee was sure to grab the attention of Red Sox Nation. We had to highlight the beauty of the championship courses, so what better than a flyover view with a baseball down the fairway.

Consider your media buy and targeted audience and see if you can make a creative connection with the spot you produce.

Click here to see this and other Burke Advertising produced spots

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