Burke Advertising News & Blog

Congratulations to our client InBrella Systems for being added to the MSC Industrial Supply catalog, one of the largest industrial distributors in the country. Now millions more will see the simple brilliance of how "The Panel with a Drain" diverts leaks.  For more than a decade, we've been working with inventor and President of Guardian Industrial Products, Inc. Paul Shepard, to launch and grow the distribution channels of the InBrella System. The patented product designed by Mr. Shepard is a replacement panel for leaking ceiling tiles, wherever a leak occurs.

From time to time, we like to highlight great things our clients do to make their communities a better place. As we approach the end of 2012, here are just a few of our clients who have shown how much they care. Feel free to thank them using the provided Facebook link! The Banks Chevrolet Team got geared up for the "Making Strides" 5-mile walk. Banks participated as a Gold Corporate Sponsor and raised $6,279.71 for breast cancer! We are happy to see our client show their support!  Click here to say thanks.   New Hampshire NeuroSpine Institute's employees are giving back to the community by way of the New Horizons Food Pantry this holiday season. On Fridays in December, employees are able to wear jeans to the office -- for a monetary donation  to New Horizons.  Click here to say thanks. Rivier University's annual Thanksgiving Basket Project collected 362 baskets (a new all-time record!) this year that were distributed to 11 local agencies at

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There is no better time to get an equipment loan with great rates and tax benefits. There is no better way to target a market than direct mail. This mailer we produced for First Colebrook Bank targeted medical professionals by list selection as well as creative. Target your market!

The door is locked and the alarm is set. (Santa you know the code) We want to take this opportunity to wish everyone a Merry Christmas and a joyous New Year. During the holidays, the Burke Advertising offices will be closed on Christmas Eve, Christmas Day and December 26th.

Ken Jones Ski We are taking the cold out of winter with the new TV spot we produced for Ken Jones Ski and Snowboard Mart.

When we originally created the “Man of Many Hats” campaign for Bill Trombly, we didn’t anticipate we would be adding as many hats as we have.  After a few years and a few new hats – we’ve redesigned BillHats.com. The new site better showcases all of the services he provides and provides a forum to highlight continuous updates of promotions and news. Check out the new site at www.BillsHats.com .

On location today at Fullers Sugarhouse for our client First Colebrook Bank. This was a "sweet" video shoot.

Here’s another reason to become a fan of our client First Colebrook Bank on Facebook. One lucky fan will win tickets to Foxborough for New England’s Favorite Football Team’s game on December 30th against Miami! Share this post with your friends, and maybe they’ll take you with them! https://www.facebook.com/FirstColebrookBank

He has called Patriots games since 1966. See an all new Sports Legends New England with Patriot's broadcaster Gil Santos. Tonight at 11:00 on WPME Portland and tomorrow afternoon on WBIN-TV Boston at 12:30 PM.

Let it Snow, Let it Snow… and Let it be Free 8 inches of snow does not have to cause a backache from shoveling. This year at our client East Coast Lumber, 8 inches of snow means free snow blowers. East Coast Lumber will be giving away free Toro snow blowers (we hope!) if it snow 8 inches or more on Christmas day — an insured-promotion we developed to continue their branding as a top equipment dealer in the region. As we enjoy family and friends and open presents on Christmas this year, we'll also keep a hopeful eye on the sky. No one thought the Red Sox would win the World Series and thousands of people would get free furniture either.

Unitil magazine ad supporting arts and tourism reminds us of how a simple quote can send a powerful message.

Entering Nashua on the highway this Rivier University billboard welcomed all to their home. This outdoor campaign we developed most importantly reminds readers that Rivier serves the world.

We're pleased to announce that Burke Advertising has been selected by the Academy of Notre Dame Tyngsboro as their Agency of Record. Founded in 1854, the Academy of Notre Dame is a private, Catholic college-preparatory high school for young women and a co-educational Pre-K-through grade 8 elementary and middle school. Burke Advertising will provide strategic consulting, media planning, online marketing, public relations and creative services.

We worked with our client, NHNSI, to produce the first annual Sports Concussion Expo. This free event included educational booths, raffles, giveaways, sports celebrities & more! One sports team won ImPACT testing and $2,500 worth of safety equipment for their entire team! If you are interested in sponsorship or hosting a booth next year contact Burke Advertising today. Go to www.sportsconcussionexpo.com for more information. 

There's nothing we enjoy more than developing creative promotions for our clients. When it involves as $20K shopping spree and drives traffic to the client's website and retail locations, it's just that much more fun. The Ripano Stoneworks Fletcher's Appliance "Break The Vault" promotion partners two iconic brands together to give away a chance to win a $20K shopping spree.  One person was selected from the entries and given the chance to Break the Vault.  They chose one lock box from the vault. If it's the lucky one, they'll win the $20K shopping spree at Ripano Stoneworks and Fletcher's Appliance.  Even if it's not the lucky one, they'll still win a $500 prize. Congratulations to Sarah Trudel, winner of our client Ripano Stoneworks' Break the Vault Promotion with Fletcher's Appliance. Sarah cracked the vault and walked away with $500 cash. Pictured with the winner is David Pastor of Fletcher's

On Location at Patriot Place On location at Patriot's Place with Scott Zolak.

Our client, Banks Chevrolet hosted The Boys & Girls Club's annual Radio-a-thon.  They were able to raise $16,000. Congratulations Banks!

We are working with our client, NHNSI, to produce the first annual Sports Concussion Expo. This free event will include educational booths, raffles, giveaways, sports celebrities & more! One sports team will win ImPACT testing and $2,500 worth of safety equipment for their entire team! If you are interested in sponsorship or hosting a booth contact Burke Advertising today. Go to www.sportsconcussionexpo.com for more information.

August snowman! That is how you announce you are open with the latest in 2013 skis? Our client Ken Jones has been building snowmen in August for 25 years. This makes people smile and they like that.

We are happy to announce our client Banks Chevrolet, Cadillac, Buick, GMC are proud supporters of the 2012 Little League World Series.

Summer blockbuster previews can be entertaining...so can TV spots. Here's one we just produced for our client Bill Trombly. If you have thirty seconds, enjoy. No popcorn required.

Ever dream of sitting on the Green Monster during a game at historical Fenway Park? Here is your chance! While you're cheering on the Sox, you will be helping kids in need! Our client, Not Just Kitchens, is a proud support of Legacy Bridge Inc., a local organization supporting several Russian orphanages in Siberia. They put together a great fundraiser for the organization by selling raffle tickets to win two tickets on the Green Monster at Fenway Park! To purchase your $10 raffle ticket, visit their showroom in Bedford, NH or call (603)472-2779. You can also visit http://legacybridge.org to learn more about this wonderful organization.

Cold Springs RV has your chance to win a VIP Tickets to see Keith Urban at Meadowbrook U.S.Cellular Pavilion! Enter online now! 

On location today with long-time Bruin's general manager, coach, and president Harry Sinden. Orr, Bourque and everything Bruins made for a great taping at The Winchester Country Club.

Burke Advertising joined the Rivier University team today at the St. Joseph Hospital Charity Golf Tournament.

Over the years at Rivier, we've enjoyed many pieces of college cake. Today, Burke Advertising got a taste of university cake. Congratulations to Rivier celebrating their first week as a university.

We are proud to announce Burke Advertising has joined SnowSports Industries America. SIA is the national not-for-profit, North American member-owned trade association representing suppliers of consumer snow sports with constituents in the retailer, rep and resort communities. Established in 1954, SIA annually produces the SIA Snow Show, the largest snow sports industry trade show and networking environment globally. We are excited to be a member of an organization that focuses on the development and growth of the snow sports industry. They can be found online at  www.snowsports.org .

What is the most important part of an athlete's body?   The answer, of course, is the brain.       This is a question we ask in our new campaign for New Hampshire Neurospine In stitute. We designed and printed posters that are being mailed out to coaches, athletic directors and athletic facilities across the region.  These self-mailing fold-out posters promote  ImPACT -  baseline neurocognitive testing for young athletes to help better detect a concussion.  Look for this poster in your team's locker room! If you would like your own copy to share with your favorite team or athlete, send your name and address to  poster@nhneurospine.com . Consider giving the recipient of your next direct mail piece a reason to not only read it, but to also hang it up. Poster campaigns capture attention and have a longer shelf life.

Google us. Yes, Google the words that are most important to us like "advertising agency NH" or "Advertising NH". You should see that our SEO strategies have given us top placement with the search terms our company cares most about. "Burke Advertising" should show up in the first or second placement in the organic search area. We confidently make this challenge because we hear many talk about Search Engine Optimization, but for us the proof is in the pudding. There is no one magic SEO bullet. You need an ongoing strategy to make sure the searches you care most about bring the visitors you most want to your web site. If you are not satisfied with your SEO contact us today and lets create a SEO strategy for your website. We are also a Google Engage Agency and can develop a PPC campaign that can immediately start driving traffic to your site!

Recently our client  InBrella Systems  added "Kamco Supply" to their growing list of re-sellers. We're excited to have Inbrella added to this impressive operation and wanted to bring awareness to our client with a new and unique display in the Kamco stores.  InBrella is a leak diverter inserted in ceiling panel grids, so what better way to show the product than where it belongs and  in action!  We complemented the ceiling panel display with a full-color insert in the 2x2 frame.      If you have drop ceilings in your operation, consider this underutilized space to display your message. Most grids have perfect 2x4 or 2x2 panels that can be popped out and replaced with a full-color coroplast poster for less than you might think. 

Burke Advertising is proud to help coordinate our client's off-site marketing. New England's leading RV dealer is once again on location at New England's premier concert venue. Cold Springs RV will be at The Meadowbroo k U.S. Cellular Pavilion with displays and a team, greeting thousands of music fans this summer. Visitors to the CSRV exhibit will get a chance to win tickets to see future concerts. Meadowbrook's amazing lineup this year includes Keith Urban, Train, Santana, Jackson Brown, Steve Miller and the Stone Temple Pilots, to name just a few.

On location with Matt Bonner of the San Antonio Spurs at Banks Chevrolet. This shoot was "nothing but net."

You don't have to be a football fan to appreciate Bill Belichick's dedication, work ethic and quite simply - his leadership.  With an intense ability to prepare for challenges, Coach Belichick has built an impressive career of success in one of the most difficult industries.  The War Room takes you on the field, in the locker room and into his office.  The title of this work is quite fitting. I could not help but be reminded of the Sun Tzu quote, "Every  battle is won before  it is ever  fought " as I read each chapter. As the author states, "...games aren't won on Sundays in the fall. They're won on draft day in the spring." Michael Holley weaves us through the impressive history of not only Coach Belichick's, but also his important relationships including his Director of Player Personnel, Scott Pioli.   Read this book about a man who could lead not only a Tom Brady, but a Randy Moss as well.  The War Room  is a good read for any manager and

Google us. Yes, Google the words that are most important to us like "advertising agency NH" or "Advertising NH". You should see that our SEO strategies have given us top placement with the search terms our company cares most a bout. "Burke Advertising" should show up in the first or second placement in the organic search area. We confidently make this challenge because we hear many talk about Search Engine Optimization, but for us the proof is in the pudding. There is no one magic SEO bullet. You need an ongoing strategy to make sure the searches you care most about bring the visitors you most want to your web site. If you are not satisfied with your SEO contact us today and lets create a SEO strategy for your website. We are also a Google Engage Agency and can develop a PPC campaign that can immediately start driving traffic to your site!

We have designed new posters and brochures to promote a golf program created by our client NHNSI. The program will increase an individual's fitness level, assess body mechanics and help to strengthen golfers’ overall performance. The program helps focus on five cores areas: flexibility/mobility, balance, strength, stabilization, and endurance. Titleist Performance Institute (TPI) certified Physical Therapist, Matthew Harrison, works with individuals and determines what they can do to increase their execution on the golf course.  For more information or to sign up today, go to  http:// www.nhneurospine.com/html/ services/golfprogram.html

Banks Chevrolet Cadillac Buick GMC is helping animals in need. That's why the a nimals at the Concord-Merrimack County SPCA are saying "Thanks" to our client Banks Chevrolet.  Now through August, Banks will generously donate $100 for every new vehicle purchase to the SPCA to build a new home for the animals. We are proud to help Banks support a cause that is dear to our hearts! Learn more at  www.bankscares.com

Summer events provide great partnership opportunities to promote new products and build your brand. Our client East Coast Lumber is giving its Facebook fans a chance to win tickets to the Boston-Portsmouth Air Show as part of their product launch. It's a fun summer promotion that ties into the community, rewards current fans, builds new ones and most importantly, announces that East Coast Lumber now carries three top home improvement brands: Toro Mowers, DeWalt Power Tools and California Paints.

We are proud to have been selected by First Colebrook Bank has as their agency of record this year. In this role, we will provide strategic consulting, media planning, online marketing and campaign development services. We are all excited about this opportunity to partner with one of New Hampshire's iconic financial brands.  With one of our first projects, we had the opportunity to blend financial results and historical photos to create their 2011 Annual Report.  We helped paint a picture of a thriving community-focused bank that has been serving New Hampshire for more than 120 years.   If you produce a annual report, remember it is an opportunity to celebrate the rich history of your company and tell your story! Beyond discussing your company's activities and financial performance over the previous year, it's an opportunity to showcase your brand to key stakeholders. First Colebrook has locations in the southern, central, northern and seacoast regions of New Hampshir

The NHRA made it official by announcing the NHRA Full Throttle Drag Racing Series will visit the New England Dragway in June of 2013. We were happy to help with this announcement in front of the State House in Concord. The New England Dragway will be making capital improvements with financing provided by our client, First Colebrook Bank.

Even amidst the digital advertising revolution - there's still a place for printed literature and collateral... as long as it has specific goals. The Design Journal  we produced for East Coast Lumber captures feelings in pages of design ideas that inspire homeowners to dream what their kitchens or homes could be. This 16-page glossy magazine is a signature piece that highlights the East Coast Lumber brand and also showcases their manufacturers. Kitchens are more than just cabinets and countertops. They are central in our lives - where stories are told and memories are made. Effective print material will tell a story and engage the reader.

Ares Structures, one of New England's top contracting, framing & remodeling firms, has selected Burke Advertising for brand development and website design.  For over 30 years Ares has been one of the largest and most recognized firms in New England. We developed a new brand and website to show off their decades of experience as one of the top wood-frame builders. View the Ares Structures website

Burke Advertising is proud to announce our new membership with New England Financial Marketing Association (NEFMA). NEFMA has been providing opportunities and professional development to its members for over 40 years, through educational meetings and networking opportunities. Our team is looking forward to attending their upcoming events and sharing our knowledge and ideas with our clients.

Our client Not Just Kitchens is celebrating spring with a daily chance to win a $50 American Express gift card. Each day for the first week of April, a lucky winner will be selected and posted on the Not Just Kitchens Facebook page. This no-obligation promotion is a nice way to reward current fans and make some new friends. Learn more visit,  http://www.notjustkitchensnh.com/ .

Why is the president of America's first Catholic University giving the Commencement address at Rivier College next month? As Rivier anticipates their July 1st status change to Rivier University, Dr. John J. DeGioia, president of Georgetown University, will be this year's commencement speaker. “It’s an opportunity for the oldest Catholic university to welcome the newest Catholic university,” said Sister Paula Buley, president of Rivier College. “We’re really delighted. He’s the right person for the right time in the college’s history.” Burke Advertising congratulates our client Rivier College for the anticipated status change, and for having Dr. DeGioia as its commencement speaker.

We gave away a “Limited Edition” Burke Advertising Logo Game to lucky Facebook fans!  Burke Advertising has created our own version of the popular new Logo Board Game by adding dozens of our own clients’ cards into the mix. Test your knowledge of famous brands and learn more about Burke Advertising’s clients all while playing this fun and challenging game!

For many retailers, promotional giveaways can be a great way to increase foot traffic, build excitement for the brand and ultimately create leads. A recent promotion we launched for Ripano Stoneworks accomplished all three. Ripano’s “Granite Giveaway” event promoted through traditional and social media created a buzz for the National Fabricator of the Year with the giveaway of a granite countertop to one lucky homeowner. The event was a success creating hundreds of leads for follow-up and sales were strong. Pictured here is Ripano’s Matt Laliberte with the winner. Visit Ripano Stoneworks at  http://www.ripano.com/

Have you ever visited a website and then been followed by ads from that same company as you surfed the web? That's Remarketing, and it doesn't require the budget of a national brand. Over the last year, we've launched remarketing campaigns for several clients with dramatic results — conversion rates have increased significantly and cost-per-lead rates have dropped. It's a powerful way for our clients to match their message with their most targeted audience. By adding code to the pages of your site that correspond to what you want to promote, we can trigger your ads to potential customers as they browse across the web in a local, regional or national geography. Regardless of the product or service you provide, Remarketing is a tool that can increase ROI and strengthen existing keyword, display or even branding campaigns