What is the most important part of an athlete's body?
The answer, of course, is the brain.
This is a question we ask in our new campaign for New Hampshire Neurospine Institute. We designed and printed posters that are being mailed out to coaches, athletic directors and athletic facilities across the region.
These self-mailing fold-out posters promote ImPACT - baseline neurocognitive testing for young athletes to help better detect a concussion.
Look for this poster in your team's locker room! If you would like your own copy to share with your favorite team or athlete, send your name and address to firstname.lastname@example.org.
Consider giving the recipient of your next direct mail piece a reason to not only read it, but to also hang it up. Poster campaigns capture attention and have a longer shelf life.