Burke Advertising News & Blog

Are you ready for the Boston Marathon? Our production manager and fellow triathlete Erin Hammond got a chance to speak to Dick Hoyt of Team Hoyt before a recent taping of our show Sports Legends New England. Team Hoyt is an inspirational story of a father, Dick Hoyt, and his son, Rick, who compete together in marathons and triathlons across the country. http://www.teamhoyt.com/

Dear Jeff Bezos, You have one the best products in your category, and maybe the true first-to-mass-market digital e-book reader. I love my Kindle and I've been singing its praises for almost a year. However, I'm excited to get my new iPad this month. You see Jeff, when you created Amazon.com, you highlighted the benefits of buying books online - but the iPad is going to change the category. Though that doesn't mean the Kindle can't maintain a large niche in the market place. So Mr. Bezos, why is your advertising agency trying to just be clever or cute with your television spots? Rather than educate the market on the Kindle's unique features (that actually set it apart from the iPad), your creative campaigns dazzle with catchy songs and interesting graphics that tell us nothing. What are the folks at Apple doing? Telling the world what the iPad does. Why not mention the Kindle's FREE lifetime web access (iPad will have a monthly fee), your paper-like d...

"When it comes to financial viability, it doesn’t get any better than Rivier College." Congratulations to our client Rivier College for their top rating from the United States Department of Education! Read more from the article in the Nashua Telegraph Click Here .

The year 2010 rolled in with a gloomy predecessor, but if the camping industry is any indication, we have a bright future to look forward to! According to Cold Springs RV General Manager Scott Silva, "The Boston RV Expo was wildly successful for us; we sold more units than the years before!" This year's show was a sigh of relief for the New England camping industry, due to the show's cancellation last year. Many RV manufacturers could not participate and faced declining sales due to the poor economy. Many dealers cut their inventory, suppliers slowed production, and the industry as a whole seemed to be severely affected by the economic downturn. This year though, business was booming! Cold Springs RV was ready for the upswing in the economy and planned ahead by ordering the newest RVs for the 2010 camping season to debut and sell at the Boston show. "It was a great event, and I hope that it is indicative of what's to come for the rest of the year," S...

NBC dominated TV ratings last month with the 2010 Winter Games. It has been reported that NBC drew an average audience of 27.6 million viewers for the USA vs Canada gold medal game on Sunday. Members of the Burke Advertising crew could not have predicted the excitement when we produced an interview with NBC hockey analyst Mike Milbury last month. The hour-plus long interview with Bob Lobel and Jack Heath became two episodes of the Burke Advertising produced show Sports Legends New England. The former Bruin entertained with one our best interviews only days before he headed to Vancouver to be part of Winter Games history.

Burke Advertising is happy to announce our long-standing client, InBrella, will now be featured in Grainger -- one of the world's largest catalogs. Grainger is a Fortune 500 company that is considered to be one of the premier companies in Facility Management Services. This placement allows the InBrella System to be sold in more than 150 countries and to almost two million businesses worldwide. Burke Advertising has been working with InBrella for more than ten years and is pleased to be a part of this latest achievement. The InBrella System is also available through other industry catalogs such as New Pig, Lab Safety Supply, and Global Industrial. http://www.inbrella.com/

Talking lizards and cavemen beware! Burke Advertising has launched a new TV campaign for our client Eaton and Berube Insurance. Watch for Marc Berube in this humorous spot highlighting the advantages of buying your insurance locally.