Burke Advertising News & Blog

It's New Year's resolution time! Our client MDfitness is offering The Doctor's Workout to consumers that want to get in shape and stay in shape. Here’s to a happy and HEALTHY 2015! www.thedoctorsworkout.com

Referrals Programs Do Not Have to be Expensive To Be Effective. In the latest referral campaign we created for our client Ripano Stoneworks, they offered free pies to their past customers. Ripano thanked them for their business with an invitation to stop by their showroom and pick-up a delicious free pie. The pie included a reminder that if they share the pie with a friend and tell them about the granite countertop they purchased from Ripano, maybe next year they will return the favor.  This campaign was a big hit with customers and we are happy with the conversations it started. Say thank you to your loyal customers, while keeping your business top of mind presence. Referrals are invaluable to to the success of a business. If your customers are happy about your product or service, you can guarantee they are going to talk about it, and maybe suggest you to their friends and family. www.ripano.com

COMING SOON! The Brand New Fuller Rd Club Is Almost Ready! Visit This Best Fitness Fuller Rd Page For Daily Updates All The Way Up To The Grand Opening!! #_BestFitness_ #TheBestJustGotBetter #ComingSoon #GrandOpening #FullerRd www.bestfitness.net

Happy Hannukah!

The Dolphins are in town again, so let’s remember the Snowplow Game from 1982. John Smith who kicked the only points in that game for the Patriots is this week’s guest on our show Sports Legends with Bob Lobel. Watch Sunday at noon on WBIN TV Boston or Saturday night at 11:30 on WPME Portland.

We are pleased to announce the launch of a new website we developed for our client Wildco PES. From Maine to Virginia, Wildco PES is a leading provider of petroleum equipment sales, maintenance, inspection, testing and construction management services. The site acts as a gateway to their multiple service areas and is organized to provide a cohesive look and feel to the three companies combined to form the East Coast's trusted source in the petroleum equipment industry. www.WildcoPES.com

Treat yourself to a nice Christmas gift by our friend Pat McGee. https://itunes.apple.com/us/album/no-warmer-place-this-christmas/id938293791

When life gives you a Nor'easter.. You don't make lemonade, you extend your biggest sale of the year! Our client Proctor Ski & Board knows the power behind a good blizzard, they also know how to treat loyal customers, by extending their Black Friday Specials an extra week.

The best way to really find out what consumers think of your product or service is to ask them! Focus groups allow you to retrieve invaluable information from the consumer's perspective. Information gathered in focus groups can be used to further develop concepts, and give you in-depth insight into what campaign strategies are more effective. We recently completed a focus group for our client Unitil, in which the client was able to watch the focus group through a two-way mirror. Are you interested in conducting a focus group  for your product or service? Contact Chris Cooper at  chris@burkeadvertising.com  for more information.

Our tree is up and we are ready to kick off the holiday season!

On #givingtuesday consider our friends at Breath New Hampshire. They are the state's oldest nonprofit public health agency. The organization was established in 1916, under the leadership of Dr. Robert B. Kerr, when a group of concerned citizens organized to form the New Hampshire Association for the Prevention of Tuberculosis. Today the mission encompasses the challenges associated with asthma management, indoor and outdoor air quality, nicotine addiction, Chronic Obstructive Pulmonary Disease (COPD) and other matters affecting healthy breathing. https://www.breathenh.org/donate

On #GivingTuesday, think about our client Rivier University Your generous donation will enable them to ‘transform hearts and minds to serve the world.’ Please consider a gift today. http://www.rivier.edu/support.aspx?id=113

Our client Bill Trombly Plumbing & Heating was featured on tonight's WBZ-TV 4 News. He wears many hats that now include news expert. Click here to watch video.

Recommendation Ray doesn't stop making recommendations, even on Thanksgiving!

On Monday we will return full of turkey, stuffing, and new creative ideas! Today we will be closing early to start the Thanksgiving celebration with friends and family.

Clients who care: We're inspired by the generosity of our client Rivier University's students, staff and faculty. Their annual Thanksgiving Basket Project assembled 465 food baskets this year, surpassing last year's total of 408. The baskets were presented to area agencies this morning at their Interfaith Thanksgiving Prayer Service.

Some stories are best told through strong visuals. In this new commercial we created for our client Ripano Stoneworks, we remind homeowners of Ripano's unique market position as the region's granite countertop leader, while at the same time highlighting them as the place to go in New England for the new ColorQuartz product.

IN THE RING - A good advertising agency will be in the client's corner, but a great agency will get in the ring with a client!

Clients who care! Our Client, Lawn Dawg is always finding ways to support their community. During the holiday season they will be collecting unwrapped toys for Marine Toys for Tots Foundation.

We have created a new television campaign for our client NH Eye Associates showing their diverse clientele and highlighting their experienced doctors. We visioned a spot that would make you want to open your eyes and see their complete care and treatment options! (Pun intended!)

Amazing Race Casting Call — December 5th at Wachusett Mountain. www.wachusett.com

Clients Who Care! We're proud to have created this "Tip Our Hat" ad for the Man of Many Hats, Bill Trombly Plumbing, Heating, Cooling & Electric. Throughout the year, Bill Trombly donates time and services to great organizations like New Horizons for New Hampshire. Next week is the annual New Horizons Thanksgiving Fundraising Breakfast and we've designed Bill's ad for their program. The Man of Many Hats tips his hat to New Horizons and all that they do. Click here to purchase tickets for the breakfast or make a donation.

On location today for the Best Fitness Chelmsford Grand Re-opening Event.

How do you show off a $2 million renovation? Let people try it for free! Our client, Best Fitness - Chelmsford, MA is offering a free 30-day gym membership to everyone who attends their open house event. Now that's confidence in your product!

Congratulations to our client Ripano Stoneworks for being featured on another magazine cover. This month’s issue of This Old House Magazine showcases a countertop they fabricated to complement a stunning kitchen on the cover. Click here to read full article.

We put together a "Sizzle Reel" for our client Best Fitness. See how music and video can be used to tell a story. Click here to watch.

They put our country first, but they never put family second. Today and every day, we honor our fathers, grandfathers, our own Chris Cooper, and all who have served.

Clients Who Care! Our client East Coast Lumber honors the sacrifice and service of veterans throughout the year with their Everyday Veteran's Discount Program.

Clients who care! Our client, Proctor Ski & Board will be donating 5% of their sales to Veterans Count in honor of Veterans Day.

Looking for Superstars at Saint Anselm's Fall Internship Fair!

Costumes are on, decorations are up, and the Burke team is ready for our Halloween party! Any calls after 3pm could be scary! Click here to see more pictures.

Targeting potential students and their parents at the same time can be challenging. We were able to connect with both audiences in this new TV campaign we've produced for our client Academy of Notre Dame in Tyngsboro. Highlighting their unique marketing position in a fun, upbeat spot will drive traffic to their Open House events. Click here for more.

We have launched a new social media campaign for our client LAARS. Our spokesperson, Recommendation Ray, is now offering consumers a chance to win a new LAARS boiler or $500 for their recommendations. He recommends LAARS. Click here for more.

Congratulations to our client MDfitness. Their article "5 Smart Exercises to Support Your Knees" was featured on SparkPeople.com this month. Dr. Tom Kleeman explains the benefits of exercise, and how it can actually improve knee arthritis. Click here for more info.

To watch video click here We have produced this influential new video for our client, The Academy of Notre Dame. For years, the high school has inspired and motivated generations of young women to achievement and leadership. We're proud to deliver such a message through visual media. Click here for more info.

Media buyers like us cannot wait for Election Day, not because we want to vote, but so we can have more media options back with less clutter! The political window that started back in September will be over November 4th. In our 20 years of media buying in New Hampshire and Boston, we have never seen such a crazy fluctuation in broadcast media inventory. With negative ads as a major component, many viewers just tune out. Media placement can be like any good political campaign because victory comes down to planning and execution. This cycle will end in a few short days, but in our home state of New Hampshire, the upcoming presidential primary campaign ads will start as early as next year. Be prepared and don't forget to vote on Tuesday! Here at Burke Advertising we always keeping our clients' best interest in mind when scheduling spots and work closely to ensure ads are reaching their target market.

When customers choose their incentive, the opportunity for engagement increases. Our client Proctor Ski & Board is letting skiers and boarders "Pick their Poison." The best selection of women's snowboards in southern NH now come with this Pick your Posion deal. Click here for more.

Click here to watch Ray's video. We've just launched a new campaign for our client LAARS. Introducing Recommendation Ray, who started as a simple idea from the creative thinkers at Burke Advertising and is now promoting LAARS through visual, audio, and social media. Check out his Facebook page for even more on Ray! This creative was used to target contractors to help them generate leads through direct mail. We also produced this TV spot that will be targeting consumers. Our social media aspect is encouraging consumers to interact with Ray on Facebook, by posting what they recommend. Click here to learn more.

We are proud to announce that Best Fitness has chosen Burke Advertising as agency of record. Burke Advertising will provide strategic consulting, media planning, creative development and online marketing. Best Fitness is a growing with eleven locations in states across the northeast including Massachusetts, New Hampshire, New York, and Pennsylvania. As one of our first projects for Best Fitness, we've created TV graphics for our client Best Fitness. Multimedia systems and billboards can allow you to stay fresh, without the cost of printed collateral. These graphics are used to announce special events, motivational quotes, class schedules, and new programs that are offered in each gym. Here is one of the graphics we created that is being utilized by Best Fitness through out all eleven locations with the click of a button! Click here for more info.

Tap into the power of your brand! Our client Proctor Ski & Board has rebranded this year and they are successfully making their logo fashionable. The Ski and Board store is now offering apparel with these great items. Click here to check out more.

Here are two of our favorite logos with hidden messages. British plastic card maker Oomph has collected 40 such logos—check them on the link below. Beats, Amazon and the Tour de France are really cool. How many of these sneaky messages would you have spotted without the help?  Click here for more.

Congratulations to our client New Hampshire NeuroSpine Institute. They have been recognized as a star performer by the American Orthopaedic Association in the 2015 edition of U.S. News & World Report's Best Hospitals. Click here for more info on NH NeuroSpine Institute.

Click here to watch We have produced a new TV spot for our client Proctor Ski & Board. They have adding a ski swap to their famous Columbus Day weekend sales event. That’s right Proctor Ski & Board will help consumers get cash for the new ski and snowboard gear they want. www.proctorski.com

Kayla was on location today with Travis Roy and Bob Lobel. Travis spoke about his foundation, BU Hockey and Coach Jack Parker. The Travis Roy Foundation is dedicated to enhancing the life of individuals with spinal cord injuries and their families by providing adaptive equipment and to finding a cure through increased funding of research, resulting in self-reliance and the ability to be as independent as possible. Click here for more on the Travis Roy Foundation .

Crowd funding can help fund your next big project. Take a look at our friend, Jack Heath's next big project! His Book Salem VI is now becoming a major block buster. The feature film CHAIN OF SOULS, is based off the first book of Heath's trilogy. Salem VI is a paranormal thriller that tells the true stories of the Salem Witch Trials from over 300 years ago, but is set in modern time Salem, MA. Click here for more info .

Check out our new high-flying spot for Banks in Concord. It takes a bird's-eye view to show off their massive inventory of over 1,500 vehicles! Click HERE to Watch

Direct Mail can target an audience and good creative can expand that target. The “I Can” campaign we created for Rivier University is hitting the street this week. We have been able to target different audiences based on their ambitions and goals.

Burke Advertising has once again upgraded our video production with another new quadcopter. We have enhanced our aerial shoots for our clients with a new gimble as well on our second video drone. This 3-axis high performance gimbal gives us smooth steady shots from the sky. Our quadcopter's integrated GPS autopilot system allows it to hover at a specific altitude and hold its position so we can get the exact shot we need. Click to Watch

Take a look at the new spot we produced for our client Cold Springs RV.  Click HERE to Watch

Congratulations to our client MDfitness ! They are featured on SparkPeople.com as an Editors Choice for their "5 Minute Wake Up Call for Your Whole Body" Click HERE to read the article!

We are proud to announce that NH Eye Associates, P.A. in Manchester, NH has chosen Burke Advertising as their agency of record. As the agency of record, Burke Advertising will provide strategic consulting, media planning, creative development, online marketing and web site development. “Burke Advertising is excited to be working with the dedicated eye care professionals at New Hampshire Eye Associates, P.A.,” stated Chris Cooper, Senior Account Planner at Burke Advertising. “With over 3 years of experience marketing a local, well-established medical institution, we are equipped and eager to help them grow their brand.” Dedicated to informing patients about the best and safest vision correction, NH Eye Associates, P.A. strives to provide quality eye care and vision correction. NH Eye Associates emphasizes excellence in eye care and takes great pride in offering people of all ages the very latest in diagnostic and surgical equipment and techniques.

We have just launched a new website for our client InBrella. As we continue to celebrate 20 years in business, we are proud to have had InBrella as a client for over 15 of those years. Take a look at the new site here.