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Electoral Window Blues for Media Buyers

Media buyers like us cannot wait for Election Day, not because we want to vote, but so we can have more media options back with less clutter!

The political window that started back in September will be over November 4th. In our 20 years of media buying in New Hampshire and Boston, we have never seen such a crazy fluctuation in broadcast media inventory. With negative ads as a major component, many viewers just tune out.

Media placement can be like any good political campaign because victory comes down to planning and execution. This cycle will end in a few short days, but in our home state of New Hampshire, the upcoming presidential primary campaign ads will start as early as next year.

Be prepared and don't forget to vote on Tuesday!

Here at Burke Advertising we always keeping our clients' best interest in mind when scheduling spots and work closely to ensure ads are reaching their target market.

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