Burke Advertising News & Blog

We did it again for a wonderful cause - 100% participation! What a perfect night for the CIGNA 5k in Manchester. On August 13th, Manchester hosted the 17th annual running of the CIGNA/Elliot Corporate 5K Road Race. It is the largest road race in New Hampshire. The race included thousands of elite and recreational runners, walkers and wheelchair entrants. In addition to the approximately 5,000 walkers and runners, the event also includes volunteers and spectators from around the region for organization, support, and a good cheer or two. The event draws extensive media coverage as athletes from around the globe come to New Hampshire to participate in the race. This year, financial support provided to Elliot Health System will target the cost of health care services for the uninsured and under-insured. Read more about the race here.

Congratulations to our client Rivier College for putting on a top notch golf event at the Vesper Country Club. Because of the generous donations of sponsors and players, Rivier raised over $130,000 to benefit health and fitness programs at the school. The day was topped off by the chance to hit the links with legends from the Boston sports world including Bruins great Rick Middleton, who kept the crowd laughing during the dinner program. Pictured: Matt Laliberte, Tom Roy, Chris Cooper & Jim Burke along with Boston Bruins great Rick Middleton.

Are you ready for Season 3 of MAD MEN? Don't miss one of television's best, and see if you think ad agencies have evolved in forty years! Don't miss the opportunity to insert your spot on this AMC original. Contact us today for rates and zone availability. See What You Would Look Like in a 1962 Agency - MAD MEN Yourself here.

We may not post every time someone in our office gets up to get a cup of coffee, but you may find a few interesting posts to laugh or think about. Become a fan of the Burke Advertising Facebook page and enrich your life or just have another excuse to cyber-loaf. Burke Advertising on facebook

Are you looking to brand your company events? Wisconsin based cabinet manufacturer Holiday Kitchens was. Every summer they hold a conference for kitchen dealers from across the nation. This year, they were looking to add a little excitement... and "HK Nation" was born. Working with Holiday Kitchens, Burke Advertising designed the look of the HK Nation brand. At the conclusion of the weekend, the event guest were given t-shirts who now proudly wear them throughout the "nation". When branding your event, design matters. Remember to create a design that will appeal to the taste of your audience. In other words, don't miss the opportunity to have people wear your design and not let it collect dust in their closet. You want that logo shown off well after the event is over. Holiday Kitchens is a Burke Advertising client located in Rice Lake, Wisconsin. www.holidaykitchens.com

Offering Video To Your Customers InBrella Launches New DVD When Burke Advertising recently produced a new long form video for InBrella Systems, we realized we could not rely on only on web streaming. For over ten years we have used the "Free Video" offer to attract leads. Yes, it started as a VHS tape for those of you who remember those. If we simply posted the video online, we were concerned we'd remove an incentive to pick up the phone and call our client. As it turns out, even with the video online, the free DVD offer continues to generate sales with the highly targeted group of Facilities Directors. If you are producing a long form video, utilize the web, but also consider your audience and if they would want something to touch, feel and pass around. It is still a popular handout at tradeshows and it is also an inexpensive way of saying "give us a call". Burke Advertising Videos

Thanks WBCN for introducing some of us to The Clash, The Ramones, and U2. Hard to say goodbye, but it was also hard to listen the last few years. (I guess I was not alone) Boston radio will never be the same without "The Rock of Boston" and the history they created. In 1980 it seemed like one station in America was playing u2, and that station with the artistic freedom was WBCN. Today nationally there are not many stations that would be willing to take the chances WBCN did for it's first few decades. We are lucky in the Boston market to have stations like WXRV "The River" who are independent, and offer a new artist now and than and keep music first. Yesterday WFNX reported CBS is moving Mix 98.5 to 104.1. The WBCN frequency will become a new, all-sports station--apparently to be dubbed the Sports Hub. WFNX will be the big winner with this demographic. The bad news could be for WEEI who has owned this sports market for so long. Stay tuned New England, it is going...