Burke Advertising was recently selected to participate in TikTok's Ready Set Grow Summit. The event included panel discussions ranging from SMB Success Strategies to Creative Development, breakout sessions, and best practices.
Some of our key takeaways to help our clients:
TikTok's not just for Gen Z - There are active and engaged communities of all ages and interests who love to discover and shop.
Authenticity is key on TikTok - Whether you're learning from Creators or taking cues from your community, being yourself always works best. No high-production ads required - The ads that perform best on TikTok are ones that look like TikToks.