With the amount of media clutter in today's market, connecting with your prospects or customers one-on-one can be a challenge. With personalized video, we are able to cater a specific message directly to one of your existing or prospective customers.
For the the Academy of Notre Dame, our challenge was helping them stand out from a highly competitive landscape of private schools that all announce their accepted students on the same day. We came up with creating a personalized video for each of their accepted students and then embedded it on a Personalized URL for each student. The video told the story of how a journal made its journey through many students at the Academy before being delivered to them as a gift. On the morning that acceptances could be announced, the accepted students received an email with their link to their landing page and video. A day later, their journal was delivered to their home.