Burke Advertising was happy to attend last night's Boston Interactive Media Association panel discussion on the convergence of television and video advertising. With programatic buying and so many finite targeting options available for digital advertisers, TV ad platforms are still adjusting to compete with the on-demand metrics, ROI data, and analytics that are readily available from digital ads. It’s exciting how the TV advertising landscape is changing to keep pace, with opportunities to help us help our clients reach highly-targeted segments through TV buys across multiple screens and devices.
Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items. Here are a few imaginative programs we recently used for our clients. Music Download Cards You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and wi