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How to use Hashtags to Build Your Brand

Hashtags are still alive and widely used. You see them on Facebook, Twitter, Instagram, Pinterest, Google+… just about every social media site, so it’s important to know how to strategically implement them to expand the reach of your content, build up your brand, target your audiences or even boost your SEO.
We helped the Academy of Notre Dame engage with their community at graduation this year through a hashtag photo contest with our campaign #NDAprepared. Using a social media wall to collect and display all social media interaction in one social hub, the Academy got authentic images of the day they could share with all.

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