Skip to main content

Utilizing Facebook's "Dark" Posts

Using social media is one of the best ways to reach your target market by age, location, and likes! More recently, Facebook "dark posts" have become a well-liked tool among advertisers. Facebook "dark posts," otherwise known as "unpublished posts," are posts that will not show up on your timeline, yet will still show up in the newsfeed of your targeted audience. 

This gives advertisers total control over who can see that message, and allows for the creation of posts solely for the purpose of advertising. One of the greatest advantages to using "dark posts" is the ability to test different messages without cluttering your timeline.

For a client like Best Fitness that has 11 fitness locations and 11 different Facebook pages, using "dark posts" is an efficient way to manage their Facebook advertising, while catering each message to a specific geography. Below is an example of a "dark post" from our New Year, New You campaign for Best Fitness.

Popular posts from this blog

Creative Promos Grab Attention

Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items. Here are a few imaginative programs we recently used for our clients. Music Download Cards You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and
"Neither snow nor rain nor heat nor gloom ... will stop our video crew from getting to their shoot" On location today at The Prescription Center.  # videoshoot   # videoproduction   # burkeadvertising   # onlocation
Towle Whitney is a premier manufacturer of water pressure booster pump systems. We gave them a boost with new content, graphics and SEO strategy. Take a look at  towle-whitney.com.   # WebUpdates   # SEO   # BurkeAdvertising