We recently attended the Boston-area Digital Audio Summit and expanded our knowledge of this growing media. Our own Chris Cooper returned with valuable data about the trends that continue to fuel the growth of internet radio. Nationwide, 50% of adults 25-54 listen to internet radio and more people spend time listening to Pandora than all other streaming audio sources combined.
"We often choose Pandora for our clients because we can target audiences geographically right down to the zip code level, by gender, age, and even by music interest." said Chris
Additionally, Pandora has a number of mobile and video advertising options for the local, regional or national advertisers we are now utilizing. 41% of adults 18-49 in the Boston DMA listen to Pandora on a monthly basis and spend, on average, more 7 hours per week listening.
"If internet radio isn't a part of your media plan now it most likely will be in the future," Chris concluded
Staying at the forefront of new media developments is critical for our clients' success. Just as traditional media outlets evolve to keep pace with changing consumer habits, newer players are launching cutting-edge products and updating existing ones to stay ahead.
Pandora Internet Radio is a great example. Around since January 2000, it wasn't until the last year that it became a viable option for most advertisers.
With the advent of more focused geographic targeting and the removal prohibitive cost structures, Pandora went from just another online product to one of the most effective advertising tools available.