Burke Advertising News & Blog

We recently attended the Boston-area Digital Audio Summit and expanded our knowledge of this growing media. Our own Chris Cooper returned with valuable data about the trends that continue to fuel the growth of internet radio. Nationwide, 50% of adults 25-54 listen to internet radio and more people spend time listening to Pandora than all other streaming audio sources combined.  "We often choose Pandora for our clients because we can target audiences geographically right down to the zip code level, by gender, age, and even by music interest." said Chris Additionally, Pandora has a number of mobile and video advertising options for the local, regional or national advertisers we are now utilizing. 41% of adults 18-49 in the Boston DMA listen to Pandora on a monthly basis and spend, on average, more 7 hours per week listening.  "If internet radio isn't a part of your media plan now it most likely will be in the future," Chris concluded  Staying a

We produced this sizzle reel for our client LAARS Heating Systems. They will be showing it at their booth at The International Air-Conditioning, Heating and Refrigeration Exposition this week in Chicago. This is the first in a series of videos that show off their state-of-the-art manufacturing facility, professional team, and advanced products! www.laars.com

We took our "Superbowl Advertising" book off the shelf today. Do you have a favorite Superbowl commercial?

Sometimes you just need to have a little fun with controversy. Take a look at what we created for our client, Banks Chevrolet. www.banksautos.com

Set your story to the beat of music with a Sizzle Reel. It’s an easy way to show what your company is all about. Check out the latest Sizzle Reel we have created for our client, Cold Springs RV Corporation, for use at trade shows as well as in their store. www.coldspringsrv.com

During Veteran's Week Proctor Ski donated a percentage of sales to support veterans through the Easter Seals Veterans Count Club. Thank you to Jeff Proctor for his generosity for this great organization! www.proctorski.com

On location at LAARS Heating Systems. Boy,do they have a story to tell! Chris and crew spent the day filming at their state-of-the-art manufacturing facility and interviewing their innovative team. www.laars.com

The team at Cold Springs has headed out today to The Boston RV Show with campers in tow! To help our client make the most of this show, we developed landing pages that highlight what our client will be featuring. These landing pages will make it easy for show-goers to get additional information about their company and products. Take a look at www.bostoncampingexpo.com and see how our landing pages can help you before and after a trade show. www.coldspringsrv.com

Today is National Law Enforcement Appreciation Day. We are looking back to a famous ad campaign, “Some Call Him Pig” from the 1970's depicting an officer giving a child CPR. We would like to see an updated campaign to remind the public of the selfless sacrifices that are made by today's law enforcement. Thank you to everyone that wears a badge.

Boston won a tight contest to become the next American city to bid for hosting an Olympics, beating out Los Angeles, San Francisco and Washington, D.C., for the right to vie for the 2024 Summer Olympic and Paralympic Games. The U.S. Olympic Committee made its final pick today, ending months of suspense in four U.S. cities that were named finalists last June. The USOC announced the decision after meeting at the Denver International Airport this afternoon.