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Consumers Trust Online Reviews

What are people saying about your business online?

At Burke Advertising we are constantly monitoring our clients' online reputations. In march Yahoo and Yelp officially became partners. Now when you search locally through Yahoo, you will see pictures and reviews provided by the Yelp community. More local consumers are searching for reviews when researching which local businesses to use.

According to the 2013 Local Consumer Review Survey from BrightLocal, 85% of consumers say that they read online reviews to determine whether a local business is a good business, and 79% of consumers trust online reviews as much as a personal recommendation. Now that Yahoo has optimized their search engine to include third party reviews, this should help them compete with the search leaders like Google and Bing.

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