Request for Information (RFI) enhances your TV commercial with a direct response mechanism that allows viewers to request additional information, accept coupons, enter sweepstakes, or product offers by pressing "select "on their remote controls.
Burke Advertising has been impressed with the results we have seen for our clients. We are getting qualified data every day. We simply login into the portal created by Comcast, and download leads. Yes, we are downloading new leads every day.
RFI allows you the ability to truly engage viewers and to generate highly qualified leads for your television campaign.
The opt-in nature of interactive TV provides the opportunity for a deeper, more qualified engagement with your brand or service.
For more information about starting a RFI campaign, contact us today.