Burke Advertising News & Blog

Sometimes you just need a long-form commercial. Direct responce television requires you give the consumer a reason to pick-up the phone. Take a look at the new spot we produced for our client MDfitness this week.  http://youtu.be/ZYvwRg8mCBE

Congratulations to our client Lawn Dawg! They have been ranked 8th on the list of the top lawn care companies in the country for 2013. Released annually by Landscape Management Magazine. The Landscape Management 150 (LM150) breaks down the green industry's largest companies by revenue. Lawn Dawg has branches in Portland, Maine; Litchfield and North Hampton, New Hampshire; Woburn, Hudson and Raynham, Massachusetts; Albany, Poughkeepsie and Rochester, New York; and Rocky Hill, Connecticut. http://landscapemanagement.net/2013/06/19/lm150-rankings/

Burke Advertising is excited to announce the newest addition to our team, Lauren Miller. As Account Manager, Lauren will provide support to our clients and vendors with her great communication skills and creative talents. Lauren comes to us from Saint Anselm College, where she graduated with a Fine Arts degree. In her free time, Lauren can be found singing and playing guitar for anyone who will listen, outside exploring the beauty of New England, inside the many hockey rinks of New Hampshire, or wherever she is, taking an unnecessary amount of photos. Drop Lauren a line at Lauren@burkeadvertising.com.

Engage viewers with Request for Information (RFI) Request for Information (RFI) enhances your TV commercial with a direct response mechanism that allows viewers to request additional information, accept coupons, enter sweepstakes, or product offers by pressing "select "on their remote controls. Burke Advertising has been impressed with the results we have seen for our clients. We are getting qualified data every day. We simply login into the portal created by Comcast, and download leads. Yes, we are downloading new leads every day. RFI allows you the ability to truly engage viewers and to generate highly qualified leads for your television campaign. The opt-in nature of interactive TV provides the opportunity for a deeper, more qualified engagement with your brand or service. For more information about starting a RFI campaign, contact us today.

Meet NH Attorney General Joseph Foster for a presentation on the role of the Attorney General’s Office and its impact on the business community. This event is free and open to the public. Online registration is required.  Rivier University, Nashua, NH Dion Center Reception Room  Breakfast and Networking. Thursday, October 17 7:30 a.m. – 8 a.m  https://rivierpresidentscircle.eventbrite.com/ #! This event is presented by The Rivier University President’s Circle.

We're excited to announce that Burke Advertising has been selected as Agency of Record for Lawn Dawg. With 10 branches that stretch from Rochester, NY to Portland, ME, Lawn Dawg is a leading provider of lawn care services throughout the Northeast. They deliver environmentally responsible lawn care and tree & shrub services to both residential and commercial customers. Burke Advertising will develop and implement a strategic communications program aimed at creating new positioning and messaging to raise awareness for this growing brand. Since 1997, Lawn Dawg has served thousands of New England lawn owners with a one-of-a-kind Environmentally Responsible lawn care treatment, making them not only the largest New England based lawn care provider, but also the most loved. Founded by Jim Campanella, with the goal of building the premier lawn service company in the northeast, Lawn Dawg has grown to 10 branch locations serving over 24,000 customers. Jim has been very active in th