Burke Advertising News & Blog

The Banks showroom is ready for a Toys for Tots pick-up. There are going to be some very happy children this year!

While the blogger #CarolineBergEriksen , is getting a lot of press for posting a selfie, our client #MDfitness is using the power of blogs to build a community of healthy customers. Older adults and overweight individuals can face special challenges in trying to be physically active, but even though facing these challenges is hard... it CAN be done! Here's how: http://thedoctorsworkout.blogspot.com/2013/12/how-to-be-more-active-at-any-age-or-any.html

Academy of Notre Dame Tyngsboro students collected food over the last week to provide complete Thanksgiving dinners for 25 local families in need. You can see the article in the Lowell sun here: http://www.lowellsun.com/local/ci_24609296/setting-others-tables-at-notre-dame-academy

We love to see our clients giving back to the community.  Proctor Ski & Board will be collecting and donating winter clothing trade-ins to the Nashua Soup Kitchen.

Sometimes you just need a long-form commercial. Direct responce television requires you give the consumer a reason to pick-up the phone. Take a look at the new spot we produced for our client MDfitness this week.  http://youtu.be/ZYvwRg8mCBE

Congratulations to our client Lawn Dawg! They have been ranked 8th on the list of the top lawn care companies in the country for 2013. Released annually by Landscape Management Magazine. The Landscape Management 150 (LM150) breaks down the green industry's largest companies by revenue. Lawn Dawg has branches in Portland, Maine; Litchfield and North Hampton, New Hampshire; Woburn, Hudson and Raynham, Massachusetts; Albany, Poughkeepsie and Rochester, New York; and Rocky Hill, Connecticut. http://landscapemanagement.net/2013/06/19/lm150-rankings/

Burke Advertising is excited to announce the newest addition to our team, Lauren Miller. As Account Manager, Lauren will provide support to our clients and vendors with her great communication skills and creative talents. Lauren comes to us from Saint Anselm College, where she graduated with a Fine Arts degree. In her free time, Lauren can be found singing and playing guitar for anyone who will listen, outside exploring the beauty of New England, inside the many hockey rinks of New Hampshire, or wherever she is, taking an unnecessary amount of photos. Drop Lauren a line at Lauren@burkeadvertising.com.

Engage viewers with Request for Information (RFI) Request for Information (RFI) enhances your TV commercial with a direct response mechanism that allows viewers to request additional information, accept coupons, enter sweepstakes, or product offers by pressing "select "on their remote controls. Burke Advertising has been impressed with the results we have seen for our clients. We are getting qualified data every day. We simply login into the portal created by Comcast, and download leads. Yes, we are downloading new leads every day. RFI allows you the ability to truly engage viewers and to generate highly qualified leads for your television campaign. The opt-in nature of interactive TV provides the opportunity for a deeper, more qualified engagement with your brand or service. For more information about starting a RFI campaign, contact us today.

Meet NH Attorney General Joseph Foster for a presentation on the role of the Attorney General’s Office and its impact on the business community. This event is free and open to the public. Online registration is required.  Rivier University, Nashua, NH Dion Center Reception Room  Breakfast and Networking. Thursday, October 17 7:30 a.m. – 8 a.m  https://rivierpresidentscircle.eventbrite.com/ #! This event is presented by The Rivier University President’s Circle.

We're excited to announce that Burke Advertising has been selected as Agency of Record for Lawn Dawg. With 10 branches that stretch from Rochester, NY to Portland, ME, Lawn Dawg is a leading provider of lawn care services throughout the Northeast. They deliver environmentally responsible lawn care and tree & shrub services to both residential and commercial customers. Burke Advertising will develop and implement a strategic communications program aimed at creating new positioning and messaging to raise awareness for this growing brand. Since 1997, Lawn Dawg has served thousands of New England lawn owners with a one-of-a-kind Environmentally Responsible lawn care treatment, making them not only the largest New England based lawn care provider, but also the most loved. Founded by Jim Campanella, with the goal of building the premier lawn service company in the northeast, Lawn Dawg has grown to 10 branch locations serving over 24,000 customers. Jim has been very active in th...

Thank you #google for the daily chocolate reminder calendar! As a Google Engage Agency we are anxious to learn more about the Google Partners program and we will be enjoying the treats everyday until the live stream begins!

Clients who care! Members of the Bank’s team held a bake sale with all donations going to “Bake for Hope” for Breast Cancer Awareness.

Nice story about our client Rivier University hiring former Nashua Pride slugger Glenn Murray as its hitting coach. http://www.nashuatelegraph.com/sports/localsports/1014178-457/hiring-murray-a-wise-move-for-rivier.html #

Unitil "Switch This Summer" campaign.

We toured the NEW location for our client Proctor Ski & Board, and can not wait for the grand opening that is coming soon!

If you're browsing the Bruins Alumni magazine you'll see how our client Ares Construction has scored! Their project work on the Blackstone Valley Ice Arena in Hopedale, MA will be featured in ad we created for the next issue.

Are you being followed? We have been using Google remarketing for years, and we love when a client's ad follows visitors to their website. Now Facebook is offering this powerful marketing tool. You've probably noticed when ads for companies and brands you visited on the web start following you on different sites. For several years we've worked with clients to build remarketing campaigns that increase conversions and make online campaigns highly effective. You've also probably recently noticed this same type of remarketing while viewing walls, pages or the newsfeed on Facebook. Remarketing or retargeting on Facebook works very similar to other remarketing programs. If a visitor comes to your site and learns about your products, but leaves before purchasing, you can display your ads to them on Facebook later. The ads appear either on the right hand side of the screen or can be part of a user's newsfeed. This helps bring your visitors back to your site and...

We are taking our video production services to new heights. Burke Advertising has invested in a new Quadcopter to assist us in video shoots. This new system will allow us to shoot amazing aerial shots without renting a helicopter. Soaring over 60 feet in the air and controlled by a remote, we can direct our video camera into the sky. This is one more reason we love being one of the few agencies with in-house video production. But we'd never use the helicopter in the house, that's just dangerous! Take a look at this sample clip we captured on the lot at client Cold Springs RV and outside the Burke Offices:

We are bringing “Happy Days” back for our client Cold Springs RV!  Rock around the clock with this new TV campaign we launched promoting record-breaking prices. This is the last sale of the summer, so we made it fun with free ice cream sundaes, a DJ spinning rock and roll classics and even a few greasers!

The third in a series heartfelt testimonials start this week for our client New Hampshire NeuroSpine Institute. We produced spots that show how NHNSI cares for their patients. There is something special about creating a marketing effort that highlights how our client can change people’s lives!

#‎BurkeAdvertising‬ is very excited that Facebook hashtags are finally here! This new feature of Facebook allows users to see conversations by keywords and engage with new brands or people by simply clicking on the hashtag. We cannot wait to start implementing this new tool with our clients. ‪#‎veryhappy‬ ‪#‎veryexcited‬ for ‪#‎advertising‬ and ‪#‎marketing‬

The joy of summer advertising! Take a look at the new campaign and TV spot we produced for Unitil promoting the benefits of switching from oil heat to natural gas.

Burke Advertising is excited to announce that we've helped launch MDfitness, The Doctor's Workout. We've assisted in the creation of the branding, marketing strategy, website development and are the executive producers of this powerful series of workout DVDs. MDfitness was developed to help participants maintain a healthy, active lifestyle, even as they age. Tom Kleeman, MD, nationally-renowned orthopaedic surgeon, with Anne Talbot-Kleeman, RN and Certified Fitness Professional, have created this revolutionary new workout program. The Doctor's Workout is unlike the extreme workouts, and can actually reverse the aging process and can make you biologically up to 10 years younger! We're proud of all the products we've helped launch over the years, but it is especially rewarding to be part of a product that can truly change lives. Learn more by visiting www.thedoctorsworkout.com or better yet, order your copy on Amazon today!

Last year we were the proud sponsors of the carts at Rivier University's Golf Classic. Now in its 16th year, our client hosts one of the region's premier golf events. If you are interested in supporting a great cause, join us Monday, September 30th. The tournament directly benefits Rivier students through the development of the University's NCAA Division III programs and health and fitness resources. Contact Rivier today for more information about sponsorship and playing opportunities.

Members of Burke Ad team who attended the Boston One Fund Concert say there are too many special moments to mention them all. One of the many surprises included The Dropkick Murphy’s being joined on stage by the New Kids to sing "I'm Shipping Up to Boston" and it worked! This amazing show ended with “Dirty Water” performed by the night’s stars that included Aerosmith, Boston, the J. Geils Band, James Taylor, Carole King, Extreme, Jimmy Buffett, Jason Aldean and Bel Biv DeVoe. So glad we live and work in the Boston DMA!

Heartfelt testimonials make for an engaging television commercial. Take a look at the new spot we created for our client New Hampshire NeuroSpine Institute . They truly value the opinions of their patients, and it shows with this campaign. There is something special about creating a marketing effort that highlights how a client changes people’s lives!

When we put two of our clients together, it can make great music! Cold Springs RV will once again be on site at the Bank of New Hampshire Pavilion at Meadowbrook. The promotional collateral tying our two clients together features a contest for Cold Springs RV customers to win $500 if the number printed on their card matches the number posted in their store. In addition to this fun contest, Meadowbrook will be offering discounted tickets to customers who present this piece at the time of purchase. Everything about this campaign is music to our ears!

Congratulations to our client Ken Jones, for selecting a new location and a new name for their 2013-2014 season! Keep an eye at for the new Proctor Ski & Board located at 195 Daniel Webster Highway in Nashua!

Every new TV campaign presents us with the opportunity to push our clients' brands forward and continue to raise the bar for them and ourselves. Our opportunity with Rivier University's new TV commercial was to tell a story that captured all of the new excitement, energy and possibilities that they offer their students and to do so in a way that communicates their evolution to a global university. From the bright lights of the studio to eye-catching animations, we've shown that Rivier University is truly the place 'Where the World is Your Classroom'. It may go without saying, but we'll say it anyways. We're proud to debut the latest TV commercial we've produced for Rivier University.

Burke Advertising is proud to announce the new and improved FloorFixer.com website! For over 15 years, we have been working with New England’s premier epoxy flooring company – Guardian Industrial Products, Inc. The new website we designed features Guardian’s products arranged by industry for better ease of use with a focus on search engine optimization. www.floorfixer.com

Did you know the NHRA Mello Yello Drag Racing Series is coming to the New England Dragway in Epping, NH? Our client First Colebrook Bank financed $2 million worth of improvements in anticipation of this nationally recognized race. The Auto Plus National Hot Rod Association Inaugural Mello Yello Series will be held June 20-23 and is scheduled to be televised on ESPN2. Like our client First Colebrook Bank on Facebook and you could win a pair of tickets to attend this fun event!

Congratulations to our client and friends at Meadowbrook! They made some major announcements today for their biggest year yet including an appearance by rock legend KISS! Visit www.meadowbrook.net for details.

Introducing the 2013 Design Journal we produced for our client East Coast Lumber. This new glossy magazine highlights the popular trends for your kitchen and bathroom and gives readers tips about how they can get the most out of the most-used room in their home. We are strong proponents of a multi media website but a good old fashion magazine has shelf life and is sometimes easier to communicate with when targeting multiple people in a household.

Camp Fire? Kindle Fire? Why not both? What is the first thing that comes to mind when you think about camping? Our answer was campfires! We helped our client, Cold Springs RV launch their Camper’s Kick Off by giving customers the chance to win a Kindle Fire to help entertain them at their next campfire! If this wasn’t enough, customers have a chance to win free tickets to see Darius Rucker at Meadowbrook. Go online to Cold Springs RV.com for a chance to see Darius Rucker at Meadowbrook.

Our client The NH NeuroSpine Institute welcomed Osamu Shirado, MD, PhD who visited from Japan to observe Thomas J. Kleeman, MD of the NHNSI, perform a less invasive back surgery that reduces a patient's medical costs, length of hospital stay and recovery time. He will introduce these surgical techniques in Japan. The NHNSI is proud to showcase our cutting edge work that is attracting surgeons nationally and internally to learn from our providers.  To read more about this story, click the link below:  http://www.unionleader.com/article/20130405/NEWS12/130409480   From left, President & CEO Joseph Pepe, orthopaedic spine surgeon Thomas Kleeman, and Dr. Osamu Shirado from Japan talk to the media during a break in between surgeries at Catholic Medical Center in Manchester on Thursday. (DAVID LANE/UNION LEADER)

We're pleased to announce that Burke Advertising has been selected by Master Roofers for their marketing and branding efforts. For 70 years, Master Roofers has been providing roofing systems that are well-designed, professionally installed, and backed by industry-leading product warranties and their own guarantee of workmanship. Four generations of the Bolduc family stand behind every roof they install. To learn more about one of the region's most respected roofing companies, visit: www.masterroofersinc.com

We presented the final check from our 2012 Christmas fund! Andrea visited with Mark Davis, founder of Legacy Bridge, and handed over the client-voted donation. Legacy Bridge is a nonprofit, humanitarian organization dedicated to improving the lives and futures of orphaned children in Russia. Burke Advertising donated over $1,000 to the following charities for our Warm Your Heart Christmas gift: Breathe New Hampshire, Special Olympics NH, Concord-Merrimack County SPCA and Legacy Bridge.

Introducing the Burke Advertising Services Guide. This new booklet highlights many of the services we offer our clients. From SEO to Media Planning, you’ll find all of our services listed – even some that you may not have known we offer! Email andrea@burkeadvertising.com if you’d like a Burke Advertising Services Guide mailed to you.

Thank you Google for lunch today and more importantly, thank you for a very informative live webcast. #engageconnect Burke Advertising is a Google Engage Agency, and we were selected by Google to take part in their live webcast today. We learned more about real world examples of how technology is giving people the opportunity to do extraordinary things with their marketing. Google is evolving alongside this changing world, and they shared with us how brands and marketing are changing as well.

Burke Advertising continues to present checks from our 2012 Christmas fund! Chris visited with Special Olympics NH and handed over the client-voted donation to Ashley Lawson. Over $1,000 will be donated to the following charities: Breathe New Hampshire, Special Olympics NH, Concord-Merrimack County SPCA and Legacy Bridge. Thanks again to everyone who participated in our “Warm Your Heart” Christmas gift!

On location at the office of Celtic's legend Danny Ainge. Danny had great stories about his basketball and baseball career. It was fun to listen to him talk about the past and look to the future. Go Celtics!

At The SIA Snow Show in Denver. Thousands of people inside thinking about being outside.

The SIA Snow Show is underway in Denver, Colorado! Members of the Burke Advertising staff attended "Athletes as Catalysts", a social media seminar that focused on getting the most out of celebrity endorsements. A fascinating seminar with great real world examples.

Members of the Burke Advertising Staff got a sneak peek at upcoming trends and fashion at the SIA Snow Show in Denver, Colorado.

These cuddly German Shepherd/Lab mixes were barking with joy when Ashley from Burke Advertising brought them a check from our 2012 Christmas fund! The Concord-Merrimack County SPCA was one of our charities of choice, and all of our four-legged friends at the SPCA, along with Cheryl Kimball (pictured here with Ashley), were very grateful for our donation. Over $1,000 will be donated to charities including: Breathe New Hampshire, Special Olympics NH, Concord-Merrimack County SPCA and Legacy Bridge. Thanks again to everyone who participated in our “Warm Your Heart” Christmas gift!

We would like to congratulate Ben Wheeler, from our client First Colebrook Bank, for being selected for this year's class of 40 Under Forty honorees! Visit First Colebrook Bank’s Facebook page to congratulate Ben: http://www.facebook.com/FirstColebrookBank .

Sometimes marketing collateral is designed to spark interest in your company. Sometimes it educates a consumer about your products. In the case of the New Hampshire NeuroSpine Institute Surgery Booklet, it’s meant to give patients comfort and assurances about their upcoming procedure. With answers to frequently asked questions, pre-op and post-op care instructions, and important contact information, this 8 page booklet helps put patients at ease before any surgical procedure.

Christmas donation deliveries have begun! Jess visited Breathe NH today and handed over the first client-voted donation to Dan Fortin. We’ll be continuing to visit local organizations Special Olympics NH, Concord-Merrimack County SPCA and Legacy Bridge with the remainder of our 2012 Christmas fund. Thanks again to everyone who voted!

Our new campaign for Ken Jones Ski Mart is no gamble! Consumers roll the dice and they will get a great discount on ski and snowboard gear. Check out the new TV spot we produced for this fun promotion.

On location today for a fun shoot with a "skeleton crew."

We have always enjoyed sending unique Christmas gifts to our clients and friends. This year, we wanted to do something different that would not only bring joy to the recipients, but also benefit others. We created a “Warm Your Heart” gift box. This year’s gift included a tumbler and cocoa packet, but with a little more! We pledged to donate a portion of our Christmas fund to four charities, including: Special Olympics NH, Breathe New Hampshire, Legacy Bridge and the Concord-Merrimack County SPCA. Recipients of our gift box simply sent back the enclosed postcard and told us where they thought we should direct a portion of our fund. The cocoa warmed bellies and our donation will warm hearts!