Last April Burke Advertising wrote an open letter to Jeff Bezos telling him to fire his agency. He may not have fired his agency, but Amazon seems to have taken our advice with a new campaign that highlights the Kindle's unique features. We told them that Steve Jobs would need a Kindl...e to read an e-book on the beach, and we are happy to see that is focus of their new spot.
Always remember to promote your unique marketing position!
Always remember to promote your unique marketing position!