Skip to main content

Rivier College Stands Out With Free Kindle


Powered by coffee and cookies, the Burke Advertising creative team met with the Rivier marketing team to brainstorm a new approach to promoting the college information session. How could we overcome the challenges of today’s economy, compete with hundreds of options that vie for the attention of adult students and bring people onto a college campus on a hot August evening?

Out of that creative meeting came a new campaign media mix and a unique incentive to make Rivier standout in this competitive market – giving away an Amazon Kindle digital reader, one of the hottest gadgets on the market today.

Higher Education campaigns traditionally shy away from prizes or giveaways and if you had a nickel for every time you’ve seen a company giving away an iPod in the last year, you would be able to retire. We wanted Rivier College to stand out. The Kindle provided us with the opportunity we were looking for. It’s a unique, in-demand giveaway that’s also relevant to higher education (there’s more than 150,000 textbooks available for the Kindle). With the creative in place, we developed an highly targeted media plan that reached across TV, radio, print, direct mail and online media.

We couldn’t have hoped for better results. The fall information session was filled past capacity – one of their best showings in recent memory and the enrollment numbers for the fall term exceeded Rivier’s target goals.

Popular posts from this blog

Creative Promos Grab Attention

Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items. Here are a few imaginative programs we recently used for our clients. Music Download Cards You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and
"Neither snow nor rain nor heat nor gloom ... will stop our video crew from getting to their shoot" On location today at The Prescription Center.  # videoshoot   # videoproduction   # burkeadvertising   # onlocation
Towle Whitney is a premier manufacturer of water pressure booster pump systems. We gave them a boost with new content, graphics and SEO strategy. Take a look at  towle-whitney.com.   # WebUpdates   # SEO   # BurkeAdvertising