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Marketing Concepts & Planning - Northeast Gas Association

Speaking at the Northeast Gas Association's Annual Marketing Conference, Jim Burke addressed current marketing and planning concepts. With all the choices today's marketing decision makers have, a review of all options is essential in this competitive marketplace. Jim reviewed with Natural Gas executives an overview of concepts and planning, how to include long range goals as well as short term flexibility into marketing plans. Traditio nal medias as well as current trends including web PURLs, variable data mailings and pay-per-click advertising were scrutinized. The presentation focused on finding the right vehicle to be successful, and how to effectively use an approach in the utility industry. NGA's Annual Sales and Marketing Conference brings together 150 professionals from the regional natural gas industry to explore current topics. The most recent conference was held on February 5th at the Mystic Marriott Hotel in Groton, CT.

Johnsonia Is Featured On Chronicle

Our Client The Johnsonia was featured on Boston's WCVB TV's Chronicle. CLICK TO WATCH

Senator McCain Announces Jim Burke to Chair Business Leaders Committee

MANCHESTER, NH - U.S. Senator John McCain's presidential campaign announced that Jim Burke will serve as Chair of the New Hampshire Business Leaders for McCain Committee. Burke, a New Hampshire businessman and principal of Burke Advertising of Bedford, NH, will organize business leaders and small business owners on behalf of Senator McCain's candidacy. "I share Senator McCain's fiscally conservative values and I am proud to be a part of his team," said Jim Burke, Chair of the New Hampshire Business Leaders for McCain. "Senator McCain will be a President who will take steps to foster growth, spur technological innovation, and create high-paying jobs for Americans and Granite Staters. John McCain believes in the American people and the entrepreneurial spirit that drives our economy. He will be a common sense steward of the economy who will keep America on a path of economic growth and prosperity. Senator McCain is a man of true principle and conviction who will...

Burke Wins Web Design Award

Burke Advertising won the "Best Outer Limits Real Estate Site" category at the New Hampshire Internet Awards. The design of the Johnsonia Properties website took top honors. Hosted by the NH Business Review, The New Hampshire Internet Awards recognizes outstanding websites for their talent and creativity. The evening's host stated, "Just after a few moments on its website, judges wanted to visit the Johnsonia - as their excellent use of video, and just enough copy, provide website visitors with a solid understanding of the property and all of its features." The Johnsonia is a Victorian residence located in Fitchburg, Massachusetts, and is renowned for its history and elegance.

Tommy Lee Schools Burke Advertising

Tommy Lee, from the hit show “Tommy Lee Goes to College” and his band Motley Crue performed to a near sell out crowd at the Verizon Wireless Arena. Burke Advertising’s client World Wide Entertainment presented the band. The show was a success thanks to strategic media placement and promotional partners. Pictured is Jim Burke with Tommy Lee and members of Motley Crue along with Dan Hartwell and members of the World Wide Entertainment Staff.

Burke Staff In Pages of Sports Illustrated

During the 2005 baseball season Red Sox fans had been treated to plenty of excitement. A new catchphrase, reminiscent of that fateful day we almost lost slugger Manny Ramirez. On the heels of this affair, Burke Advertising decided to have a little fun and started mannybeingmanny.com. The fan page was completed with a blog and T-shirt store. Soon we had scores of fans logging on to comment on the blog and express their opinions of Manny. Our little fan page caught the attention of Sports Illustrated, who used our staff in a published photo wearing their Manny Being Manny t-shirts.