One of the things we like to say at Burke Advertising is that you can cut more wood with a sharp saw. But, as we all know, it takes time to sharpen that saw. Our trip to Inbound 2016 last week was just that - a little sharpening of the saw. From new tech, to best practices, to new service offering to even a little peek at the future - there's a lot that goes on at one of the industry's leading sales and marketing conferences. Over the coming months, we'll be rolling out more stories and posts highlighting in detail the things that we learned to help clients grow but here's a quick snapshot of Inbound 2016: Facebook - several breakout sessions focused on the social media titan. We picked up some new techniques to increase organic reach of posts, learned more about the increasing importance of video and learned some tips that will 'boost' ad performance. Conversion Rate Optimization - Are you landing pages not converting like they should? You could be inad