Burke Advertising News & Blog

Burke Advertising is proud to announce season 1 of our TV show, Sports Legends New England, is now available on DVD. This 2-DVD set can be purchased on Amazon.com. It features Bob Lobel and Jack Heath as they interview eleven legends who captured the hearts and imaginations of generations of New England sports fans. The set includes rare moments with the heroes of New England's favorite teams as they reveal personal stories and struggles as well as professional triumphs. From Yastrzemski's honesty recalling life on the field with Ted Williams to a Carlton Fisk conversation about his infamous trade, this DVD has truly one-of-a-kind interviews. Doug Flutie gives behind-the-scenes accounts of his storied career, including the famous pass; and Tom Heinsohn sits down to tell stories from the early days of Celtics basketball. Shot in unique and relaxed settings, including an empty Fenway Park, a quiet TD Garden, private homes and even on the golf course, legends from the Red S...

We would like to acknowledge the work of a few of our clients who are remembering what the true spirit of the holidays is all about by donating to local and national charities. Ripano Stoneworks is donating portions of sales to the New Hampshire Food Bank and also serving as a Food Drive location throughout the month of December Eaton & Berube is donating their holiday greeting card funds to the Youth Council of Greater Nashua Cold Springs RV has made contributions to the Milford Rotary Club and to Frank FM on behalf of the NH Food Bank Central Mass Agway has donated funds received from pet pictures with Santa to local animal shelters

New Hampshire Today with Jack Heath is New Hampshire's 'only' live and local afternoon FM radio talk show. Burke Advertising designed NH Today's web page, which provides daily updates on the upcoming topics, a listener blog, upcoming events and more. It is the only place on radio where New Hampshire and Vermont listeners can tune in and interact on local issues affecting their lives. For more information on the show click here.

Showcasing Your Customer in Your Marketing When your target audiences are two distinct groups (such as professional contractors and not-so-professional do-it-yourselfers) that tend to be at opposite ends of the spectrum, it can be difficult at times to craft a cohesive marketing message that speaks to all. Such is the case for client East Coast Lumber. This December, we started a new approach - highlighting their contractors in the marketing message. As part of the campaign, we took a year's worth of East Coast's contractor projects and showcased them in a six-minute video set to music. The video highlights not only the craftsmanship of the contractors, but also the quality materials and products available at East Coast Lumber. The video debuted at the Southern NH Homebuilders and Remodelers Annual Dinner to great reviews and is also being used in-store and will be featured at several 2011 trade shows. If you're interested in creating a long-form video for your compan...

We see a new campaign for Rivier College. "What do you see?" is the famous Rorschach Test question. Burke Advertising is helping potential psychology students seeking an online degree find the answers with our new campaign for Rivier College. We've created a campaign using the famous Rorschach Ink Blot imagery to promote Rivier's new online program. The campaign targets potential students by highlighting the ambiguous Ink Blots as different ideas of what this new program offers. Visit rivier.edu/onlinepsych for more information.

Give away something you can't buy Ken Jones of Nashua is giving away a free Atomic sweatshirt that's not for sale anywhere in stores or online. By making this limited edition sweatshirt available only to people who like them on Facebook, Ken Jones is creating a way to generate more friends. Friend Ken Jones on Facebook

Black Friday is No Match for Cyber Monday Why rush around and wait in lines on Black Friday when you can sit in the comfort of your own home and receive the same discounts on the following Monday? This appears to be the attitude of shoppers this holiday season. Where a total of $648 million dollars were spent in stores on Black Friday, a total of $1,028 million were spent on Cyber Monday according to ComScore, Inc. In 2009 the disparity between sales on Black Friday and Cyber Monday was much smaller, indicating that Cyber Monday sales may double Black Friday's in upcoming years. Our clients, like  Ken Jones Ski & Snowboard Mart and RV Parts America enjoy year-round online sales as well as the Cyber Monday Rush by offering online shopping options for sale-hungry buyers.

Burke Advertising is happy to announce the launch of BobLobel.com, the official website of the legendary sportscaster.  http://www.boblobel.com/  Bob's official site will be the place to go for his unique insight and postings on current sports events as well as historical photos and memories from his career. Bob is a former sportscaster for WBZ-TV in Boston. He anchored sports segments and hosted the weekly programs Sports Final and Patriots 5th Quarter. If you would like to book Bob for an appearance at your next corporate event, contact Burke Advertising at 603.627.5381.