Friday, February 24, 2017

Video Gets Personal

Imagine if someone sees their name name on objects like cupcakes throughout a video. Well it is possible, and you can see this fantastic effect in this video clip we produced for the Academy of Notre Dame.

With the amount of media clutter in today's market, connecting with your prospects or customers one-on-one can be a challenge. With personalized video, we are able to cater a specific message directly to one of your existing or prospective customers.

For the the Academy of Notre Dame, our challenge was helping them stand out from a highly competitive landscape of private schools that all announce their accepted students on the same day. We came up with creating a personalized video for each of their accepted students and then embedded it on a Personalized URL for each student. The video told the story of how a journal made its journey through many students at the Academy before being delivered to them as a gift. On the morning that acceptances could be announced, the accepted students received an email with their link to their landing page and video. A day later, their journal was delivered to their home.