Wednesday, March 1, 2017

Announcing Gym Marketers

We are taking our successful digital marketing strategies to a new national division specializing in the health club industry. Burke Advertising is proud to announce a new entity, Gym Marketers. The new division will be making its debut this March at the 2017 International Health, Racquet & Sportsclub Association tradeshow in Los Angeles, CA. Gym Marketers is a full service advertising partner skilled in digital media, SEO, website development, video production and more in the health club and fitness industry. Learn more about our new company online at


Friday, February 24, 2017

Video Gets Personal

Imagine if someone sees their name name on objects like cupcakes throughout a video. Well it is possible, and you can see this fantastic effect in this video clip we produced for the Academy of Notre Dame.

With the amount of media clutter in today's market, connecting with your prospects or customers one-on-one can be a challenge. With personalized video, we are able to cater a specific message directly to one of your existing or prospective customers.

For the the Academy of Notre Dame, our challenge was helping them stand out from a highly competitive landscape of private schools that all announce their accepted students on the same day. We came up with creating a personalized video for each of their accepted students and then embedded it on a Personalized URL for each student. The video told the story of how a journal made its journey through many students at the Academy before being delivered to them as a gift. On the morning that acceptances could be announced, the accepted students received an email with their link to their landing page and video. A day later, their journal was delivered to their home.

Are Customers Bouncing?

If your page isn't optimized to load quickly on a mobile device then potential customers could be leaving your site before they even see it.

Website loading speed is a priority for users when they come to your site and is one of the hundreds of SEO ranking factors. People are impatient and if they're waiting for more than five seconds for your page to load then there's a good chance they're moving on, especially on mobile devices!

We see more than half of our clients' web traffic coming from mobile devices or tablets, a trend that is increasing every month. Website page load speed is a factor now in SEO rankings and will only become more important as time goes on. Now is the time to evaluate your site and make the upgrades necessary to make your pages load like lightning! At Burke Advertising we are constantly rating the efficiency of our clients' web sites.

Wednesday, February 22, 2017

Is Your Business Google Verified?


We all know that Google is the number one search engine that consumers use when looking for a business, which means having a Google, My Business Page is a crucial part of your online marketing plan. If you're not utilizing the former Google Places, then you probably aren't showing up on the Google Map when potential consumers are searching. In order to be listed as a search result on a Google Map, your company needs to have a verified My Business Page. Once a page is verified, the next step is to keep your page engaged and up to date. Posting, adding pictures and responding to reviews all help to keep your page active and can make a difference in whether your business is displayed on the google map or not.

With more mobile users than desktop users, having a locational search aspect and a highly positive reviewed page for your local business is a crucial marketing tool. Not only does it deliver instant results - it helps boost your long term SEO as well because your page consists of information about your business and links to your blog posts. Now is the time to get your website sorted if you haven't done so already.

Friday, February 17, 2017

Banks Chevrolet President's Weekend

With President's Day Weekend approaching, we created a campaign for our client Banks Chevrolet that highlights that they are open only one Sunday every year!

Thursday, January 19, 2017

On Location At Jet Blue Park For Our Show Legends Boston

In Fort Myers, Florida today at Jet Blue Park with Butch Hobson and Bob Lobel for our show Legends Boston.

Monday, January 16, 2017

Elm Grove Companies on the Cover of the 2017 Manchester Advantage Magazine

Congratulations to our client Elm Grove Companies for making the cover of the 2017 Manchester Advantage Magazine. Elm Grove discusses the future of downtown Manchester living, one of the greatest influences on their latest micro-living project, The Flats.

Monday, January 9, 2017

On Location at The Academy of Notre Dame

On location today at The Academy of Notre Dame shooting video footage. #videoproduction

Tuesday, January 3, 2017

NH Legal Minute

For our client Craig and Gatzoulis, we have created the NH Legal Minute. This series of video clips answers frequently asked questions regarding the law. Viewers will be able to like and share on social media as they get acquainted with the partners at the firm. We also secured the domain name www.nhlegalminute.com to build on this branded product. Watch the full video here www.youtube.com/watch?v=yQCfs1bDwec

Looking Forward to 2017!

Thank you for the Thank you's! 2016 was a year full of client and friend thank you's and appreciation! We're looking forward to another great year! Wishing everyone a happy and safe New Year.

Thursday, December 29, 2016

Digital Coupons!

No better time than New Years Eve to whip up a meatball recipe that will wow your guests! For our client "Our Best" we have created a campaign with digital coupons.


Wednesday, December 21, 2016

New Hampshire NeuroSpine Institute Cares

Clients who care! New Hampshire NeuroSpine Institute hosted a 50-50 raffle as well as a food drive to raise funds for the New Horizons food pantry. They successfully raised $830 in addition to the canned and nonperishable goods from the food drive!

Saturday, December 17, 2016

Company Christmas Party

Had a great night out at the Murder mystery dinner for our Company Christmas party!

Thursday, December 15, 2016

Win A Boiler Campaign

You never know when you'll need a new boiler, but when you do, trust the installers that recommend Laars! We created a Win A Boiler campaign for our client Laars. http://www.winaboiler.com/

Tuesday, December 6, 2016

Target Your Audience!

We created a direct mail program for Manchester’s latest apartment development, 875 Elm Street. Using our list brokerage company Burke Direct, we targeted a select finite audience. Who do you want to target for your next direct mail piece? The list of possibilities are endless!

Saturday, December 3, 2016

Drew Bledsoe on Legends With Bob Lobel

Watch Patriots great Drew Bledsoe on our show Legends with Bob Lobel this weekend. Bob talks to Drew about Doubleback Wine and his NFL career. Watch Sunday at 12:30 pm on WBIN TV Boston or Saturday at noon on WPME TV Portland Maine.#drewbledsoe #doublebackwine 

Friday, December 2, 2016

Our Newest Graphic Designer

We are proud to announce Rebecca 'Becca' Russell as the newest member of our graphic design team. Russell has over three years' agency experience, specializing in printed media, digital design, logo design, branding, and creative marketing. She is excited to be in an industry where the design process is constantly evolving. Russell is a graduate of Keene State College in Keene, NH with a BA in Graphic Design and a Minor in Fine Art. Say hello to Rebecca at rebecca@burkeadvertising.com.

Thursday, December 1, 2016

On Location at Ripano Stoneworks

On location at long-time client Ripano Stoneworks to capture footage of their new showroom and fabrication process for upcoming videos.

Wednesday, November 30, 2016

On Location with Drew Bledsoe for Legends Boston

Jim is on location with New England Patriot's great Drew Bledsoe for our show Legends Boston.

Tuesday, November 22, 2016

Clients Who Care

Chris joined our client Bill Trombly and his team this morning at the New Horizons Annual Thanksgiving Breakfast. This event raises money for New Horizons, providing meals and services for people in need.

Friday, November 18, 2016

Sharpening the Saw at Inbound 16

One of the things we like to say at Burke Advertising is that you can cut more wood with a sharp saw. But, as we all know, it takes time to sharpen that saw. Our trip to Inbound 2016 last week was just that - a little sharpening of the saw.

From new tech, to best practices, to new service offering to even a little peek at the future - there's a lot that goes on at one of the industry's leading sales and marketing conferences. Over the coming months, we'll be rolling out more stories and posts highlighting in detail the things that we learned to help clients grow but here's a quick snapshot of Inbound 2016:

Facebook - several breakout sessions focused on the social media titan. We picked up some new techniques to increase organic reach of posts, learned more about the increasing importance of video and learned some tips that will 'boost' ad performance.

Conversion Rate Optimization - Are you landing pages not converting like they should? You could be inadvertently creating roadblocks for your customers. Something as simple as a 1 second delay in page load can have a huge impact on whether a potential customer stays or leaves. This breakout session focused on a systematic approach to analyzing underperforming landing pages and building an actionable plan to increase results.

Future of SEO - Are you familiar with accelerated mobile pages? The future of SEO is mobile, so much so that its possible in the near future Google will only index sites that are mobile friendly.

Beyond the breakout sessions, we met with representatives from companies that are providing exciting new ways to target potential customers through data, content and even personalized video.

We look forward to sharing everything that we learned with our clients.

Thursday, November 17, 2016

Midnight Madness is Back!

Proctor's famous MIDNIGHT MADNESS is back! Take a look at the campaign we created for our client. This spot features Proctor Ski & Board's helpful staff, their wide selection and a glimpse of their beautiful store! Watch the full video here www.youtube.com/watch?v=Xz8A-WfnWXA 

Wednesday, November 16, 2016

New Website for Best Fitness


We are proud to announce the launch of a new website we created for our client Best Fitness. The responsive design and style will make it simple for visitors to navigate. Our SEO strategies will continue to help them be found with organic Google searches. The new website highlights their extensive list of health club products, services, amenities, and most importantly - how they get results for their members.

Wednesday, November 9, 2016

On Location at the Inbound 2016 Conference

Members of the team spending time learning more about the industry at the Inbound conference.

Tuesday, November 8, 2016

World Class Care

We created a new TV spot for our client, New Hampshire NeuroSpine Institute. The campaign highlights their "World Class Care" and why people from around the country choose NHNSI. Watch the full video here www.youtube.com/watch?v=SAoPmdM-FdI

Monday, November 7, 2016

On Location for Guardian Industrial

On location today in Worcester for our client of 18 plus years Guardian Industrial. #floorfixer #burkeadvertising

Friday, November 4, 2016

Spooky World's "Lights Out" Event

Just when you think Halloween may be over, our client Spooky World Presents Nightmare New England proves why they are the biggest and the best. It's their final weekend of haunting, including their once a year event "Lights Out." A night unlike any other, where all will venture through all the haunts with only a glow stick. We developed an online campaign to promote a special discount code for social media platforms including Facebook and Instagram. www.spookyworld.com

Wednesday, November 2, 2016

On Location at Rivier University

Powerful speakers today at the Rivier University President’s Circle Breakfast. Dr. William Brewster, Vice President Regional Market - NH of Harvard Pilgrim Health Care; Gerardine Ferlins, President and CEO of Cirtronics Corporation; and Cathleen Schmidt, Executive Director and CEO of McLane Middleton. All shared their insights and the strategies that have led to their successes. #rivier #burkeadvertising

Tuesday, November 1, 2016

Backyard Kitchen Video Shoot

Backyard kitchen video shoot for our client Ripano Stoneworks! Imagine what they could do for an indoor kitchen. #burkeadvertising #happyclient#ripano

Tuesday, October 25, 2016

Rivier University President's Circle Hosts a Leadership Forum

Join us! The Rivier University President’s Circle will host a Leadership Forum entitled Challenges and Opportunities for New Hampshire Businesses featuring Dr. William Brewster, Vice President Regional Market - NH of Harvard Pilgrim Health Care; Gerardine Ferlins, President and CEO of Cirtronics Corporation; and Cathleen Schmidt, Executive Director and CEO of McLane Middleton.
Join us as three prominent corporate leaders come together to share their insights on New Hampshire's competitive business environment. Learn about the challenges and opportunities their companies face in their unique industries and the strategies that have led to their successes. Wednesday, November 2, 2016 Rivier University, Nashua, NH Dion Center Reception Room
Breakfast and Networking, 7:30 a.m. – 8 a.m.; Program, 8 a.m. – 9:00 a.m. RSVP Here: https://www.eventbrite.com/e/presidents-circle-forum-challe…