Wednesday, June 14, 2017

Is a Spokesperson Right For Your Brand?

The spokesperson has been a staple of advertising campaigns since well, the beginning of advertising.
Why? Because it's effective of course 
 
From the celebrity (Michael Jordan and Nike) to the Average Joe (Hello Flo!) who represents a persona, we tend to trust recommendations, especially from those we like or admire. 

But if you're looking to utilize a spokesperson in your next campaign, make sure you choose wisely. We all remember the "Can You Hear Me Now"- guy from the Verizon Wireless campaign who touted the superiority of their network for years. But the tables turned on Verizon when he reappeared in a campaign for their rival, Sprint. What once was an iconic campaign became an embarrassing liability.
Spokespeople are effective and we have and will continue to use them for our clients and there's always a few rules we follow: 
  • Have a contract with your spokesperson 
  • Make sure your agreement lays out a non-compete for a number years past when you think you'll stop using the spokesperson 
  • Be aware of what other commercials they could show up in, protect yourself by outlining industries that would be detrimental to your brand and prohibiting them. Remember, regardless of how effective they are at the time, they won't be your spokesperson forever. Plan ahead to protect your brand.
Remember, regardless of how effective they are at the time, they won't be your spokesperson forever. Plan ahead to protect your brand.

Monday, June 12, 2017

Mel's Funway Video Slice

With summer finally arriving, there's no better place to go for family fun than Mel's Funway Park! We produced this TV spot for our client to highlight just how diverse they are, offering something for everyone, including batting cages, mini golf, and personal and corporate events.

Wednesday, June 7, 2017

Make the most of your walls!

Make the most of your walls!

We created a life sized wall graphic for our client Cold Springs RV to host their digital survey. Feedback from your customers is extremely important, so why not promote a digital survey that is fun and makes the most of your space?

Wednesday, May 24, 2017

Celebrating Master Roofers 75 Years of Business

Congratulations to our client Master Roofers for celebrating 75 years in business, making them one of New England's longest standing roofing contractors. To celebrate this monumental milestone, we created a limited edition 75th anniversary logo and refreshed the website. 

Thursday, May 18, 2017

Rivier University President's Circle Breakfast

At the Rivier University President's Circle breakfast featuring three prominent leaders from area hospitals and medical facilities. Thank you to Dr. Richard Boehler, Michael Rose, and Dr. Jonathan Thyng for their insights on our complex healthcare environment.

Monday, May 15, 2017

Academy of Notre Dame Annual Golf Tournament

Wind or rain won't stop the Burke Team from enjoying the day at the Academy of Notre Dame’s annual golf tournament. They are having a fun time at the Vesper Country Club in support of the school’s technological initiatives. 

Thursday, May 11, 2017

"Taste of Burke"

The "Taste of Burke" winners have been notified! We are preparing to ship the boxes out this week. If you didn't win, stay tuned for future Burke Advertising giveaways. We hope the winners will share photos of them enjoying our creative sauces!


Wednesday, May 10, 2017

On Location at New Hampshire NeuroSpine Institute

On location today at New Hampshire NeuroSpine Institute to grab some video footage.

Thursday, May 4, 2017

Facebook Lead Ads

Facebook Lead Ads collect contact information from interested customers with a few simple clicks on Facebook. Instead of sending a customer off to your website like a standard newsfeed ad, you can connect the call-to-action button to a form. Once the form is filled out and they press SUBMIT, the info on the user can be collected via download of an excel sheet, or if Facebook supports integration of your CRM, the information can be delivered there.

Thursday, March 30, 2017

On Location at NH Eye

It is important to remember a few tips while grabbing footage of an interview. One tip is to try and make your clients feel as comfortable as possible so that they can answer questions with ease and at their own pace. The most important part of shooting footage is to prepare the questions before the interview to ensure that you are asking the right questions in order to receive accurate and significant information in return. Chris is on location at NH Eye Associates capturing interviews of our client's outstanding doctors, including their new pediatric ophthalmologist. The footage will be used across multiple mediums including television, online video marketing and social media.

Wednesday, March 1, 2017

Announcing Gym Marketers

We are taking our successful digital marketing strategies to a new national division specializing in the health club industry. Burke Advertising is proud to announce a new entity, Gym Marketers. The new division will be making its debut this March at the 2017 International Health, Racquet & Sportsclub Association tradeshow in Los Angeles, CA. Gym Marketers is a full service advertising partner skilled in digital media, SEO, website development, video production and more in the health club and fitness industry. Learn more about our new company online at


Friday, February 24, 2017

Video Gets Personal

Imagine if someone sees their name name on objects like cupcakes throughout a video. Well it is possible, and you can see this fantastic effect in this video clip we produced for the Academy of Notre Dame.

With the amount of media clutter in today's market, connecting with your prospects or customers one-on-one can be a challenge. With personalized video, we are able to cater a specific message directly to one of your existing or prospective customers.

For the the Academy of Notre Dame, our challenge was helping them stand out from a highly competitive landscape of private schools that all announce their accepted students on the same day. We came up with creating a personalized video for each of their accepted students and then embedded it on a Personalized URL for each student. The video told the story of how a journal made its journey through many students at the Academy before being delivered to them as a gift. On the morning that acceptances could be announced, the accepted students received an email with their link to their landing page and video. A day later, their journal was delivered to their home.

Are Customers Bouncing?

If your page isn't optimized to load quickly on a mobile device then potential customers could be leaving your site before they even see it.

Website loading speed is a priority for users when they come to your site and is one of the hundreds of SEO ranking factors. People are impatient and if they're waiting for more than five seconds for your page to load then there's a good chance they're moving on, especially on mobile devices!

We see more than half of our clients' web traffic coming from mobile devices or tablets, a trend that is increasing every month. Website page load speed is a factor now in SEO rankings and will only become more important as time goes on. Now is the time to evaluate your site and make the upgrades necessary to make your pages load like lightning! At Burke Advertising we are constantly rating the efficiency of our clients' web sites.

Wednesday, February 22, 2017

Is Your Business Google Verified?


We all know that Google is the number one search engine that consumers use when looking for a business, which means having a Google, My Business Page is a crucial part of your online marketing plan. If you're not utilizing the former Google Places, then you probably aren't showing up on the Google Map when potential consumers are searching. In order to be listed as a search result on a Google Map, your company needs to have a verified My Business Page. Once a page is verified, the next step is to keep your page engaged and up to date. Posting, adding pictures and responding to reviews all help to keep your page active and can make a difference in whether your business is displayed on the google map or not.

With more mobile users than desktop users, having a locational search aspect and a highly positive reviewed page for your local business is a crucial marketing tool. Not only does it deliver instant results - it helps boost your long term SEO as well because your page consists of information about your business and links to your blog posts. Now is the time to get your website sorted if you haven't done so already.

Friday, February 17, 2017

Banks Chevrolet President's Weekend

With President's Day Weekend approaching, we created a campaign for our client Banks Chevrolet that highlights that they are open only one Sunday every year!

Thursday, January 19, 2017

On Location At Jet Blue Park For Our Show Legends Boston

In Fort Myers, Florida today at Jet Blue Park with Butch Hobson and Bob Lobel for our show Legends Boston.

Monday, January 16, 2017

Elm Grove Companies on the Cover of the 2017 Manchester Advantage Magazine

Congratulations to our client Elm Grove Companies for making the cover of the 2017 Manchester Advantage Magazine. Elm Grove discusses the future of downtown Manchester living, one of the greatest influences on their latest micro-living project, The Flats.

Monday, January 9, 2017

On Location at The Academy of Notre Dame

On location today at The Academy of Notre Dame shooting video footage. #videoproduction

Tuesday, January 3, 2017

NH Legal Minute

For our client Craig and Gatzoulis, we have created the NH Legal Minute. This series of video clips answers frequently asked questions regarding the law. Viewers will be able to like and share on social media as they get acquainted with the partners at the firm. We also secured the domain name www.nhlegalminute.com to build on this branded product. Watch the full video here www.youtube.com/watch?v=yQCfs1bDwec

Looking Forward to 2017!

Thank you for the Thank you's! 2016 was a year full of client and friend thank you's and appreciation! We're looking forward to another great year! Wishing everyone a happy and safe New Year.

Thursday, December 29, 2016

Digital Coupons!

No better time than New Years Eve to whip up a meatball recipe that will wow your guests! For our client "Our Best" we have created a campaign with digital coupons.


Wednesday, December 21, 2016

New Hampshire NeuroSpine Institute Cares

Clients who care! New Hampshire NeuroSpine Institute hosted a 50-50 raffle as well as a food drive to raise funds for the New Horizons food pantry. They successfully raised $830 in addition to the canned and nonperishable goods from the food drive!

Saturday, December 17, 2016

Company Christmas Party

Had a great night out at the Murder mystery dinner for our Company Christmas party!

Thursday, December 15, 2016

Win A Boiler Campaign

You never know when you'll need a new boiler, but when you do, trust the installers that recommend Laars! We created a Win A Boiler campaign for our client Laars. http://www.winaboiler.com/

Tuesday, December 6, 2016

Target Your Audience!

We created a direct mail program for Manchester’s latest apartment development, 875 Elm Street. Using our list brokerage company Burke Direct, we targeted a select finite audience. Who do you want to target for your next direct mail piece? The list of possibilities are endless!

Saturday, December 3, 2016

Drew Bledsoe on Legends With Bob Lobel

Watch Patriots great Drew Bledsoe on our show Legends with Bob Lobel this weekend. Bob talks to Drew about Doubleback Wine and his NFL career. Watch Sunday at 12:30 pm on WBIN TV Boston or Saturday at noon on WPME TV Portland Maine.#drewbledsoe #doublebackwine 

Friday, December 2, 2016

Our Newest Graphic Designer

We are proud to announce Rebecca 'Becca' Russell as the newest member of our graphic design team. Russell has over three years' agency experience, specializing in printed media, digital design, logo design, branding, and creative marketing. She is excited to be in an industry where the design process is constantly evolving. Russell is a graduate of Keene State College in Keene, NH with a BA in Graphic Design and a Minor in Fine Art. Say hello to Rebecca at rebecca@burkeadvertising.com.

Thursday, December 1, 2016

On Location at Ripano Stoneworks

On location at long-time client Ripano Stoneworks to capture footage of their new showroom and fabrication process for upcoming videos.

Wednesday, November 30, 2016

On Location with Drew Bledsoe for Legends Boston

Jim is on location with New England Patriot's great Drew Bledsoe for our show Legends Boston.

Tuesday, November 22, 2016

Clients Who Care

Chris joined our client Bill Trombly and his team this morning at the New Horizons Annual Thanksgiving Breakfast. This event raises money for New Horizons, providing meals and services for people in need.