Friday, February 24, 2017
With the amount of media clutter in today's market, connecting with your prospects or customers one-on-one can be a challenge. With personalized video, we are able to cater a specific message directly to one of your existing or prospective customers.
For the the Academy of Notre Dame, our challenge was helping them stand out from a highly competitive landscape of private schools that all announce their accepted students on the same day. We came up with creating a personalized video for each of their accepted students and then embedded it on a Personalized URL for each student. The video told the story of how a journal made its journey through many students at the Academy before being delivered to them as a gift. On the morning that acceptances could be announced, the accepted students received an email with their link to their landing page and video. A day later, their journal was delivered to their home.
Website loading speed is a priority for users when they come to your site and is one of the hundreds of SEO ranking factors. People are impatient and if they're waiting for more than five seconds for your page to load then there's a good chance they're moving on, especially on mobile devices!
We see more than half of our clients' web traffic coming from mobile devices or tablets, a trend that is increasing every month. Website page load speed is a factor now in SEO rankings and will only become more important as time goes on. Now is the time to evaluate your site and make the upgrades necessary to make your pages load like lightning! At Burke Advertising we are constantly rating the efficiency of our clients' web sites.
Wednesday, February 22, 2017
With more mobile users than desktop users, having a locational search aspect and a highly positive reviewed page for your local business is a crucial marketing tool. Not only does it deliver instant results - it helps boost your long term SEO as well because your page consists of information about your business and links to your blog posts. Now is the time to get your website sorted if you haven't done so already.
Friday, February 17, 2017
Thursday, January 19, 2017
Monday, January 16, 2017
Monday, January 9, 2017
Tuesday, January 3, 2017
www.nhlegalminute.com to build on this branded product. Watch the full video here www.youtube.com/watch?v=yQCfs1bDwec
Thursday, December 29, 2016
Wednesday, December 21, 2016
Saturday, December 17, 2016
Thursday, December 15, 2016
Tuesday, December 6, 2016
Saturday, December 3, 2016
Friday, December 2, 2016
Thursday, December 1, 2016
Wednesday, November 30, 2016
Tuesday, November 22, 2016
Friday, November 18, 2016
From new tech, to best practices, to new service offering to even a little peek at the future - there's a lot that goes on at one of the industry's leading sales and marketing conferences. Over the coming months, we'll be rolling out more stories and posts highlighting in detail the things that we learned to help clients grow but here's a quick snapshot of Inbound 2016:
Facebook - several breakout sessions focused on the social media titan. We picked up some new techniques to increase organic reach of posts, learned more about the increasing importance of video and learned some tips that will 'boost' ad performance.
Conversion Rate Optimization - Are you landing pages not converting like they should? You could be inadvertently creating roadblocks for your customers. Something as simple as a 1 second delay in page load can have a huge impact on whether a potential customer stays or leaves. This breakout session focused on a systematic approach to analyzing underperforming landing pages and building an actionable plan to increase results.
Future of SEO - Are you familiar with accelerated mobile pages? The future of SEO is mobile, so much so that its possible in the near future Google will only index sites that are mobile friendly.
Beyond the breakout sessions, we met with representatives from companies that are providing exciting new ways to target potential customers through data, content and even personalized video.
We look forward to sharing everything that we learned with our clients.
Thursday, November 17, 2016
Wednesday, November 16, 2016
Wednesday, November 9, 2016
Tuesday, November 8, 2016
Monday, November 7, 2016
Friday, November 4, 2016
Wednesday, November 2, 2016
Tuesday, November 1, 2016
Tuesday, October 25, 2016
Join us as three prominent corporate leaders come together to share their insights on New Hampshire's competitive business environment. Learn about the challenges and opportunities their companies face in their unique industries and the strategies that have led to their successes. Wednesday, November 2, 2016 Rivier University, Nashua, NH Dion Center Reception Room
Breakfast and Networking, 7:30 a.m. – 8 a.m.; Program, 8 a.m. – 9:00 a.m. RSVP Here: https://www.eventbrite.com/e/presidents-circle-forum-challe…