Burke Advertising News & Blog

No better time than New Years Eve to whip up a meatball recipe that will wow your guests! For our client "Our Best" we have created a campaign with digital coupons.
www.ourbestfoods.com

Clients who care! New Hampshire NeuroSpine Institute hosted a 50-50 raffle as well as a food drive to raise funds for the New Horizons food pantry. They successfully raised $830 in addition to the canned and nonperishable goods from the food drive!

Had a great night out at the Murder mystery dinner for our Company Christmas party!

You never know when you'll need a new boiler, but when you do, trust the installers that recommend Laars! We created a Win A Boiler campaign for our client Laars. http://www.winaboiler.com/

We created a direct mail program for Manchester’s latest apartment development, 875 Elm Street. Using our list brokerage company Burke Direct, we targeted a select finite audience. Who do you want to target for your next direct mail piece? The list of possibilities are endless!

Watch Patriots great Drew Bledsoe on our show Legends with Bob Lobel this weekend. Bob talks to Drew about Doubleback Wine and his NFL career. Watch Sunday at 12:30 pm on WBIN TV Boston or Saturday at noon on WPME TV Portland Maine.#drewbledsoe#doublebackwine
www.legendsboston.com

We are proud to announce Rebecca 'Becca' Russell as the newest member of our graphic design team. Russell has over three years' agency experience, specializing in printed media, digital design, logo design, branding, and creative marketing. She is excited to be in an industry where the design process is constantly evolving. Russell is a graduate of Keene State College in Keene, NH with a BA in Graphic Design and a Minor in Fine Art. Say hello to Rebecca at rebecca@burkeadvertising.com.

On location at long-time client Ripano Stoneworks to capture footage of their new showroom and fabrication process for upcoming videos.

Jim is on location with New England Patriot's great Drew Bledsoe for our show Legends Boston.

Chris joined our client Bill Trombly and his team this morning at the New Horizons Annual Thanksgiving Breakfast. This event raises money for New Horizons, providing meals and services for people in need.

One of the things we like to say at Burke Advertising is that you can cut more wood with a sharp saw. But, as we all know, it takes time to sharpen that saw. Our trip to Inbound 2016 last week was just that - a little sharpening of the saw.

From new tech, to best practices, to new service offering to even a little peek at the future - there's a lot that goes on at one of the industry's leading sales and marketing conferences. Over the coming months, we'll be rolling out more stories and posts highlighting in detail the things that we learned to help clients grow but here's a quick snapshot of Inbound 2016:

Facebook - several breakout sessions focused on the social media titan. We picked up some new techniques to increase organic reach of posts, learned more about the increasing importance of video and learned some tips that will 'boost' ad performance.

Conversion Rate Optimization - Are you landing pages not converting like they should? You could be inadverten…

Proctor's famous MIDNIGHT MADNESS is back! Take a look at the campaign we created for our client. This spot features Proctor Ski & Board's helpful staff, their wide selection and a glimpse of their beautiful store! Watch the full video here www.youtube.com/watch?v=Xz8A-WfnWXA 

We are proud to announce the launch of a new website we created for our client Best Fitness. The responsive design and style will make it simple for visitors to navigate. Our SEO strategies will continue to help them be found with organic Google searches. The new website highlights their extensive list of health club products, services, amenities, and most importantly - how they get results for their members.

www.bestfitness.net

Members of the team spending time learning more about the industry at the Inbound conference.

We created a new TV spot for our client, New Hampshire NeuroSpine Institute. The campaign highlights their "World Class Care" and why people from around the country choose NHNSI. Watch the full video here www.youtube.com/watch?v=SAoPmdM-FdI

On location today in Worcester for our client of 18 plus years Guardian Industrial. #floorfixer#burkeadvertising

Just when you think Halloween may be over, our client Spooky World Presents Nightmare New England proves why they are the biggest and the best. It's their final weekend of haunting, including their once a year event "Lights Out." A night unlike any other, where all will venture through all the haunts with only a glow stick. We developed an online campaign to promote a special discount code for social media platforms including Facebook and Instagram. www.spookyworld.com

Powerful speakers today at the Rivier University President’s Circle Breakfast. Dr. William Brewster, Vice President Regional Market - NH of Harvard Pilgrim Health Care; Gerardine Ferlins, President and CEO of Cirtronics Corporation; and Cathleen Schmidt, Executive Director and CEO of McLane Middleton. All shared their insights and the strategies that have led to their successes. #rivier#burkeadvertising

Backyard kitchen video shoot for our client Ripano Stoneworks! Imagine what they could do for an indoor kitchen. #burkeadvertising#happyclient#ripano

Join us! The Rivier University President’s Circle will host a Leadership Forum entitled Challenges and Opportunities for New Hampshire Businesses featuring Dr. William Brewster, Vice President Regional Market - NH of Harvard Pilgrim Health Care; Gerardine Ferlins, President and CEO of Cirtronics Corporation; and Cathleen Schmidt, Executive Director and CEO of McLane Middleton.
Join us as three prominent corporate leaders come together to share their insights on New Hampshire's competitive business environment. Learn about the challenges and opportunities their companies face in their unique industries and the strategies that have led to their successes. Wednesday, November 2, 2016 Rivier University, Nashua, NH Dion Center Reception Room
Breakfast and Networking, 7:30 a.m. – 8 a.m.; Program, 8 a.m. – 9:00 a.m. RSVP Here: https://www.eventbrite.com/e/presidents-circle-forum-challe…

Congratulations to Heather Young – the lucky winner of our client East Coast Lumber’s Bob-Cat Mower giveaway. Community matters, especially to our client East Coast Lumber, who's been helping to build communities since 1976. To celebrate their 40th Birthday, we helped them create the East Coast Lumber Fair – an event that brought together family, friends, neighbors, vendors and media partners to celebrate, launch new products, help a local YMCA Camp and sent one lucky winner home with a new Bob-Cat zero-turn mower!

Google Certified Partners are digital marketing agencies that have met strict requirements to achieve certification status by Google - including demonstrating advanced skill and expertise with Adwords products, implementing best practices for client campaigns and meeting a minimum budget spend level.

As a Google Certified Partner, Burke Advertising works directly with Google to provide the best service and campaign management for our clients. We are able to stay up-to-date on the constantly evolving best Pay-Per-Click (PPC) practices, we have access to different levels of training and advanced concepts, and we have dedicated account support resources for our clients.

We are invited to select Google events, and when Google makes changes, we are immediately aware of what they are and how we need to implement them to achieve the best ROI for our clients.

As a Google Certified Partner, Burke Advertising has the resources, training and support to help clients be more successful online.

Remind your customers about their power during specific buying seasons. In this campaign we created for Cold Springs RV we used an example of December 26th being the best time to purchase Christmas decorations. Now that camping season is over, it is the best time to purchase a new RV. Check out the full video at www.youtube.com/watch?v=FJkFzr26ySY

Our client Spooky World welcomed back our favorite quarterback last weekend! Any visitor that had Pats gear on received $7.00 off their ticket cost! #welcomebacktom#spookyworld25#burkead.

How do you know it is Columbus Weekend? Our client Proctor Ski and Board hosts their Annual Columbus Weekend Tent Sale! Proctor Ski & Board​#getreadytoski#burkead

Clients who care! During Breast Cancer Awareness Month, our client Best Fitness is running a campaign that will replace enrollment fees with a donation that will go to Making Strides Against Breast Cancer and Rays of Hope. #burkead#clientswhocare

People from around the country choose our client New Hampshire NeuroSpine Institute for their back pain, neck pain, and brain disorders. Learn more about the campaign we created "World Class Care Right Here in New Hampshire" at www.nhneurospine.com

Jim is on location today with Red Sox legend Mo "The Hit Dog" Vaughn for our show Legends Boston.

Do you use Snapchat for your business? We created a geo-targeted filter for our client Spooky World. Visitors to the haunted park can share it when they visit! Let the haunting and sharing begin! #fightformarketshare

Jim with The New England Patriot's Dante Scarnecchia. Dante will be in a rare classic television interview on our show Legends this weekend. Watch on WBIN TV at a special time Sunday afternoon at 1:30. On October 2nd we return at our new time 12:30 every Sunday afternoon. #legendsbostonlegendsboston.com

Client meeting and talking snow on the first day of fall at Proctor Ski & Board.

Proud to launch a brand new website for New England's #1 brand in the frozen meat category, "Our Best Foods"! You just might work up an appetite looking at this engaging website with all the delicious products they have. We used our SEO strategy and created this responsive site, so consumers can find "The Best" frozen burgers and meatballs. Check it out at www.ourbestfoods.com.

Members of the Burke team at The Flats Open House Event. Our client, Elm Grove Companies designed this new micro-living property keeping style and functionality in mind. #BurkeAd#ElmGroveProperties#TheFlats

Our quadcopter view of the Rivier University campus this morning. We shot the welcoming of the Class of 2020 on the ground and in the sky. #riv2020#burkeadvertising

Great day at our annual end of summer outing! Happy Labor Day Weekend!

You may be thinking beach, but we're thinking snow! We just launched a new campaign for our client, Proctor Ski & Board, to promote their biggest tent sale ever. Enjoy the last days of summer with the best deals for winter.

Don't miss Dan + Shay along with Darius Rucker at the Bank of NH Pavilion in Gilford this weekend. Our team saw this great line-up last month at Country Music Fest. 
https://www.banknhpavilion.com/

No Pests on this video shoot for our client Lawn Dawg! They now offer pest and mosquito control, and we are creating a new video for a future campaign.

On Location today at Rivier University with staff for their latest video shoot.

www.burkeadvertising.com

Pats Fans! Meet Tedy Bruschi this Sunday at our client Mel's Funway Park! Plus enter for a chance to win a round of Mini Golf with the NFL Legend!
www.melsfunwaypark.com

Burke Advertising was happy to attend last night's Boston Interactive Media Association panel discussion on the convergence of television and video advertising. With programatic buying and so many finite targeting options available for digital advertisers, TV ad platforms are still adjusting to compete with the on-demand metrics, ROI data, and analytics that are readily available from digital ads. It’s exciting how the TV advertising landscape is changing to keep pace, with opportunities to help us help our clients reach highly-targeted segments through TV buys across multiple screens and devices.

On location at the Sports Museum Celebrity Classic with Jackie "Mac" MacMullan and Bob Lobel. #legendsboston

Visiting our client Banks Chevrolet and admiring some advertising history.

Ready for a happy winter? - We have launched a new campaign we created for our client Unitil.

Clients Who Care - Please join New Hampshire NeuroSpine Institute on Wednesday, August 17th from 9am - 2pm for an American Red Cross Blood Drive. As a thank you, all donors will receive a $5 Amazon Gift Card! To schedule your donation time please visit www.redcrossblood.org.

Sam and Jim are on location today at Fenway for our show Legends. #legendsboston

This summer we developed and launched a fast start promotion for our client and manufacturer Laars Heating Systems. We targeted HVAC contractors through direct mail, email and online. The program has taken off so quickly it caught the attention of this leading HVAC trade publication. Front page and above the fold! #makingnews#abovethefold

New Hampshire residents suffering from Dry Eye disease won’t have far to turn to with the new website we’ve designed for our client NH Eye Associates. Responsively designed, www.NHDryEye.com mark's the official launch of our client’s initiative as the state’s first dedicated center to identify and treat this disease. We created a site and SEO program to help people find out more about this disease. Visitors to the site will also be able to take an interactive self-evaluation to determine if they have symptoms of dry eye and what their next steps might be. #burkead#happyclient

CASTING CALL: Our client Spooky World Presents Nightmare New England is hosting a Job Fair on Sunday, August 14th from 4 - 6.They want haunt actors, ticket takers and more. If you have ever thought about working for New England's #1 haunt now is your chance! More info at

https://www.facebook.com/NightmareNewEngland/photos/a.137707894795.107918.42287954795/10154717610239796/?type=3&theater

Natural gas is coming to Saco, ME! For our Client Unitil we created a direct mail campaign that informed the market that they will soon have access to natural gas.