Skip to main content

Posts

Showing posts from February, 2011

New Hampshire Auto Dealers Association: Burke Advertising Produces New Video

Burke Advertising has completed a project for the New Hampshire Auto Dealers Association. This long form video will highlight automotive careers in New Hampshire. The DVD will be shown to high school students and individuals interested in a career in automotive. Over the course of several weeks, Burke Advertising interviewed professors, students, current employees, and the president of NHADA, Peter McNamara, who told us about the benefits of a career in the auto industry. NHADA.com.

Red Sox Visit Nashua: Rivier College Hosts Only NH Stop On Tour

Despite a snow storm that would have kept most Yankees fans at home last Friday, the Red Sox Nation of New Hampshire spent the day at Rivier College's newly renovated Muldoon Fitness Center for the Red Sox Road Trip Tour. 
Rivier College was the only stop in New Hampshire on the Red Sox Road Trip Tour. The Red Sox held the first-ever "Sing Your Way to Fenway" contest at Rivier where contestants auditioned to sing the National Anthem at each one of the six tour stops. A winner will be chosen out of the six contestants and that lucky person will get to sing at a 2011 Season Red Sox game - Hopefully one of our friends from Riv will win!

Wally the Green Monster and the 2004 and 2007 World Series Championship trophies also visited Rivier College on Friday. Fans took pictures, played basketball and shared stories with Wally despite the snowy conditions outside! See the video, now playing in the upper right-hand corner of redsox.com.

Boston Billy: On Location With Bill Rodgers

Bill Rodgers is most well-known for his victories in the Boston Marathon and the New York city Marathon in the late 1970s.  Rodgers won both races four times each between 1975 and 1980, twice breaking the American record at Boston with a time of 2:09:55 in 1975 and a 2:09:27 in 1979. His victories made him a hero and secondary fuel for the running boom of the 1970's. Rodgers now owns his own running store in Faneuil Hall.

Sports Legends New England
Precision Fitness Equipment
Bill Rodgers Running Center
The Burke Advertising crew recently shot renowned marathon runner Bill Rodgers for a new episode of Sports Legends New England on location at Precision Fitness Equipment in Natick, MA. Bill Rodgers told Bob Lobel and Jack Heath great stories of his extraordinary running career and how he helped running evolve into a legitimate and popular sport.  

Stealing the Show

At Burke Advertising, we've been hard at work the last few weeks
preparing show collateral, designing trade show booths and coming up with new and creative ways to drive foot traffic to our clients.

Check out one of the new booths we designed for Bill Trombly. Current printing technology allows us to create a giant 10' x 7' booth at a price that is often 1/2 the cost of show floor space. This ultra lightweight, aluminum alloy pop-up display with a fabric graphic is an ideal eye-catcher for trade shows and surprisingly inexpensive.

For many clients, we are helping to further reduce trade show costs with pre-show creative integration of marketing channels and a dedicated follow-up after the show to make it successful. Cold Springs RV will be handing out re-usable cloth bags that are also less expensive than many throwaway paper or plastic trade show bags.  Attendees using the logoed bag at home for months or years after a show is another added benefit. 

For many, mid-January me…

What Do Dental Care And Limos Have In Common?

Many companies claim to give their clientsVIP treatment.But how many will pick them up in a limo for their appointment? At New England Dental Visions, it's all part of their total focus on clients. From the time someone makes their first call to the office, through being picked up for their appointment to treatment with state of the art equipment and procedures, New England Dental Visions truly stands behind their commitment to treating their customers like VIP's.

Burke Advertising was recently selected as Agency of Record for New England Dental Visions. In that capacity, we will develop a comprehensive marketing plan and online strategy including redeveloping the website, improved search engine optimization and enhancement of social media platforms.

Check out the new website and see what the VIP Treatment means here

Looking Back: 2010 Year End Review

Are You Ready For This Year's Superbowl Ads? Here are the Top 10 commercials of 2010

What do all television shows have in common? Commercials! Throughout 2010 we have seen some great and not so great TV commercials, but which ones truly served their purpose?
Last year's top Superbowl commerical, the Betty White Snickers commercial, survived the year. These commercials used creative concepts to grab the attention of viewers and landed the top 10 favorite spots of 2010.


10. Manning Bowl II for Direct TV Commercial
9. Leno, Oprah, and Letterman sitting on a couch Commercial
8. Geico's Gecko Wallet/Cell Phone Commercial
7. "My name is Peggy" Discover Card Commercial
6. E*Trade Baby Girlfriend Commercial
5. Kevin Bacon Logitech Revue, Google TV Commercial
4. Josh Hamilton "This is Sportscenter" Commercial

3.Hallmark Card Mother's Day Commercial
2. Old Spice "This Man Your Man Could Smell Like" Commercial

1. Betty White/Abe Vigoda Snickers Commercial