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Showing posts from June, 2009

Humor Can Grab Attention

When you can connect your brand to an audience and do it with a little humor, you have a winning combination. When Friel Golf Management selected Burke Advertising to produce their Red Sox baseball television commercial, we knew we had to stand out. The concept of highlighting the Cape Cod Country Club and Overlook Golf Club courses with a flying baseball seemed like a natural fit. Opening the spot with a baseball resting on a golf tee was sure to grab the attention of Red Sox Nation. We had to highlight the beauty of the championship courses, so what better than a flyover view with a baseball down the fairway.

Consider your media buy and targeted audience and see if you can make a creative connection with the spot you produce.



Click here to see this and other Burke Advertising produced spots

Hit The Big Screen

You can now connect with movie audiences on the big screen. Most movie theaters are now offering full motion advertising before the feature starts. With creative concepts that make the audience put their popcorn down, you can be more memorable than the previews. Burke Advertising produced a new campaign for NHHEAF targeted to college-bound teens and their parents.

If your targeted audience is an "audience", why not entertain them? Let them eat a little popcorn, enjoy the previews and see your company in action. http://www.youtube.com/watch?v=cqfNYupcySw

The Power of Consistency

Are you utilizing consistent talent and imagery in your campaigns? The power consistency will increase the connection between your audience and your brand. Burke Advertising recently launched a campaign to brand Rivier's new undergraduate Finance Program utilizing the strength of consistent imagery. The talent hired to be the "face" of the program appeared in a television commercial, a lenticular or holographic postcard and in print advertisements as part of the campaign. The response mechanism was a vanity www.rivierfinance.com. The result was a consistent message and theme with each media supporting the other in driving home the message of ethics in finance education. Keep your message clean, easy to understand and stay consistent.

As the oldest institution of higher learning in Nashua, Rivier is recognized for the development of programs which serve the needs of both traditional and nontraditional age individuals and remains faithful to its original mission: the educat…

Do Search Engines Know You Exist?

Your web site design should focus on not only function and creativity, but search engine optimization (SEO) as well. Building a web site with the purpose of driving traffic is as important as providing a design that communicates your message. Web site content & structure is an important part of your design. If you are not happy with your search engine placement, establish a link referral assessment and program, and create an optimization action plan focusing on SEOcopywriting. Google, Yahoo and other major search engines should be constantly monitored. At Burke Advertising, we work with our clients and establish an assessment of current website rankings.

Burke Advertising designed and has launched the new web site for Johnston Associates of High Point, North Carolina. Johnston Sales is comprised of a team of professionals dedicated to the promotion of kitchen cabinetry through dealers throughout the country. With popular words like kitchens and cabinets, we worked for key placement…

Creative Promos Grab Attention

Yes, you can practically put your logo on anything---just use your imagination, but we went to the ASI Show in Las Vegas to find new ways to help our clients be original. Burke Advertising is a member of ASI, (Advertising Specialties Institute) and we are always looking for new promotional opportunities. As ASI members, we have great options and a simple process to find the right premium or incentive for our client's promotions. We attended the ASI Show in Las Vegas and had the chance to expand our creativity as well as see new promotional items.
Here are a few imaginative programs we recently used for our clients.

Music Download Cards
You can give your customers or prospects a reason to visit your web site with free music. Give them a download card with your name and logo that promotes your domain and links to thousands of songs. For less than the cost of a song you can get plastic cards to hand out at trade shows or to daily prospects. This promotion has a long shelf life and wil…

Make Your Web Site Sticky With Video

When you've been chosen as the National Fabricator of the Year by the industry-leading Stone World Magazine, how do you get the word out? RipanoStoneworks of Nashua turned to Burke Advertising. Ripano has been fabricating and installing granite counter tops for over twenty years and decided to seek out assistance in defining their position in a very competitive market. We're honored they chose us.

We've been working with the Ripano team to highlight their unique marketing position and communicate to the marketplace the solid surface difference. Burke Advertising created a web site with "Solid Surface 101" videos that explain the benefits of granite counter tops. From stone selection to polishing, we have created a "sticky" web site. We know more than a few excited spouses have forwarded this link to their husband or wife. With friends and family of customers forwarding the Ripano link, we also know a good web site is a web site that sells.

See for yoursel…

Email Marketing That Works

Ready to open the lines of communication? Speak and listen with Email Marketing and Survey by Constant Contact, and begin an ongoing dialogue with your customers, members, or clients. Email Marketing and Survey helps you build strong, lasting relationships.With Email Marketing you can stay connected and get your message out. Survey lets customers communicate back to you-with new ideas and feedback to better understand and meet their needs. You'll gain a broader, more representative view of what customers or members really think about your products, services and communications.Survey gives you new insight that helps you gain the focus you need to meet customer needs...and deliver what they want. And with Email Marketing, you can close the communication loop. Your audience will know you listened to them when they receive your targeted, follow-up email communications.Burke Advertising is a Constant Contact business partner, and ready to help you launch your next emarketing campaign.

The Power of Sports Legends

Aligning a local brand with a sports legend can be an effective way to boost your image. Our client East Coast Lumber did just that with a contest where the winner gets a backyard barbecue with hockey legend Bobby Orr.
In partnership with their distributor, East Coast Lumber launched a campaign to promote the new line through targeted TV and radio ads and a contest with the chance to win a backyard barbecue with Bobby Orr.
The results? East Coast Lumber was able to acquire new leads through the contest registration and Latitudes Decking quickly became one of their top selling decking products.They Shoot... They Score!

Events Can Help You Thank and Educate Customers

Our client Tulley BMW hosted over 100 guests for the unveiling of the latest models from BMW. The presentation included the brand new seven-passenger X5 as well as the 3 series coupe. The audience was treated to New Hampshire's first peek at BMW's offerings while enjoying live music and hors d'oeuvres from the Stonehedge Inn of Tyngsboro.

This event allowed Tulley BMW to thank friends and customers for their continued loyalty as well as educate them on the latest models from BMW.
While at Tulley, attendees toured the service bays and service write-up areas, and learned special features about their BMW's from technicians.

Tulley first opened its doors on Main Street in Nashua in 1957. They are currently undergoing an expansion of their Daniel Webster Highway showrooms. Visit tulley.com for more information about the latest from BMW, Volkswagen, Mazda, Buick, Pontiac and GMC.

Remember you can thank and educate your customers at the same time.

http://www.tulleybmw.com/

Make E-blasts Work With Creative Contests

Email marketing can be an effective tool, but once your customers opt out of your list they are gone for good. Create a quality email marketing campaign with interesting content, special offers and consider an innovative contest. Once your customers look forward to getting an email from you, you have successfully captured their attention. Stay sticky so you will be rewarding them for looking for their name eblast after eblast.

One contest Burke Advertising developed for Cold Springs RV is a monthly "Camper's Clambake" giveaway. Cold Springs announces a winner in a monthly eblast, and when the winner sees their name they can claim a Lobster Clambake that will be shipped to their home. When developing your email list, consider a contest with a nontraditional prize. There is more excitement when the participant has the opportunity to win a prize they could not purchase for themselves. Burke Advertising developed the "Propane for Life" contest for the Central Mass A…

Stand Out With Variable Data Mail

Variable Data Printing (VDP) is a great tool for conducting campaigns when you want to appeal to individuals or well-focused groups. We can create personalized direct mail by merging data from your database into any document design.
VDP gives your print communications more impact. By using VDP, we can create a mail piece that is directed to your audience and customized to the individual. Although only one document is designed, elements such as text, graphics and images may be changed from one printed piece to the next. The result is a truly personalized direct mail piece that communicates 1-to-1 with your prospects or customers.
Instead of delivering a single message to 10,000 customers, you could print 10,000 unique pieces with customized messages for each customer for just a few pennies more. Direct mail has never been so direct!


Burke Direct

YouTube Your Business WEB 2.0

Reach new Customers today. Use YouTube to share original promotional videos or commercials worldwide. YouTube allows you to easily upload and share video clips across the internet through a simple platform. So why should businesses care? It's like the old joke about why people rob banks - it's where the money is. YouTube is where the people are. By building a YouTube page/channel you can use it to link direct to your websites, mobile devices or even your company blog. This FREE service drives traffic to your site and can help you show off or educate a market about your product or service. Burke Advertising has utilized YouTube for clients The Johnsonia, Tulley BMW and Ripano Stoneworks. Check out our BurkeTube page.

Burke Tube

Finding Promotional Partners

Cross Promotions That Work
At first thought, you would wonder what a chain of pet food stores and the region's leading provider of natural gas would have in common and what could be so 'green' about it. It turns out, it's more than both just being Burke Advertising clients. Unitil was looking for a fresh angle to promote a green energy option in Central Massachusetts and Agway was looking to brand its green products to the same audience. The answer? A campaign that highlighted the benefits of Unitil's energy solution and used a $500 Agway shopping spree as the incentive. Everyone who responded for a free evaluation of their home or business qualified for the prize. The winner enjoyed a shopping spree at Central Mass Agway, the region's premiere supplier of home, garden and pet supplies.
Unitil and Agway offer two very different products, but a cross promotion needs only a little imagination to make it work. A good marketing partner always has one thing in…

Are You A Dot PRO?

Are You A Dot PRO?
New Domain Extension Is Now Available

If you are a professional, you may qualify for a .pro domain extention. Consider using the name of your business or industry with a .pro extention. If you do not have the .com or .net version for your domain, search the availablity of the .pro today. Don't delay, these extentions will not last long. It takes a little work, but worth the time if you are a PRO. Call us today at 603.market.1 and ask how.

www.Burke.pro

Sticky Email Marketing

Sticky Emails With A Creative Contest Camper's Clambake & Propane For Life

Email marking can be an effective tool, but once your customers opt out of your list they are gone for good. Create a quality email marketing campaign with interesting content, special offers and consider an innovative contest. Once your customers look forward to getting an email from you, you have successfully captured their attention. Stay sticky so you will be rewarding them for looking for their name eblast after eblast.
One contest Burke Advertising developed for Cold Springs RV is a monthly "Camper's Clambake" giveaway. Cold Springs announces a winner in a monthly eblast, and when the winner sees their name they can claim a Lobster Clambake that will be shipped to their home. When developing your email list, consider a contest with a nontraditional prize. There is more excitement when the participant has the opportunity to win a prize they could not purchase for themselves. Burk…