Burke Advertising News & Blog

With four times as many consumers preferring to watch a video about a product rather than read about it, whiteboard videos are a great tool to explain complex ideas in a fun and interesting way. We created this explainer video for our client Miraco to help tell their story to the world. 

Optimized for SEO and a design that reflects their history and expertise -- these were just a couple of the elements that drove the creation of this new website we built for our client Denron Plumbing & HVAC. With over 150 employees, they have been serving residential, commercial, and industrial clients located throughout New England since 1974. Take a look at our work at www.denronph.com #webdesign #SEO #newenglandadvertising #burkeadvertising #websitedevelopment #HVACmarketing

Venue Replay is a tool we've used more and more with our clients to capture potential consumers at events they attend, where they work, where they study, and where they shop. In a Venue Replay campaign for Rivier University, we geofenced around area hospitals over a week period and used that information to market Rivier's graduate nursing programs to potential students.   #BurkeAdvertising #digitalstrategy #competitiveadvantage #fullServiceAgency #everytool #venuereplay

Congratulations to our client Rivier University on this honor! Of course, we've known for a long time how great they are. Rivier University has been selected as the 2021 Business of the Year in the Education Category by  Business NH Magazine  and  New Hampshire Association of Chamber of Commerce Executives ! This award celebrates excellence in New Hampshire’s business community. The University is the first-ever to receive this honor in the newly created Education category.  Read the full story at  bit.ly/3nMFKCr   #rivieruniversity #businessoftheyear   #education #higherandbetter   #rivyay

For our client, Elm Grove Companies, we designed a new microsite for the Gonic Estates property in Rochester, NH. The site design ( www.gonicestates.com ) reflects the beautiful location of the apartments and is clean and easy to navigate.  #webdesign #SEO #growingclients #burkeadvertising

With major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current approaches to analytics aren’t keeping pace. Recently launched, Google Analytics 4 is a new kind of web analytics reporting. Google Analytics 4 has machine learning at its core to automatically surface helpful insights and gives you a complete understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on it even as industry changes like restrictions on cookies and identifiers create gaps in your data. It provides a more complete understanding of your full customer life cycle, from acquisition to retention, by bringing together data across app and web at scale. Google Analytics 4 provides smarter insights to improve marketing decisions and get better ROI.