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Burke Advertising Attends BIMA's Panel

Burke Advertising was happy to attend last night's Boston Interactive Media Association panel discussion on the convergence of television and video advertising. With programatic buying and so many finite targeting options available for digital advertisers, TV ad platforms are still adjusting to compete with the on-demand metrics, ROI data, and analytics that are readily available from digital ads. It’s exciting how the TV advertising landscape is changing to keep pace, with opportunities to help us help our clients reach highly-targeted segments through TV buys across multiple screens and devices.

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