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Sharpening the Saw at Inbound 16

One of the things we like to say at Burke Advertising is that you can cut more wood with a sharp saw. But, as we all know, it takes time to sharpen that saw. Our trip to Inbound 2016 last week was just that - a little sharpening of the saw.

From new tech, to best practices, to new service offering to even a little peek at the future - there's a lot that goes on at one of the industry's leading sales and marketing conferences. Over the coming months, we'll be rolling out more stories and posts highlighting in detail the things that we learned to help clients grow but here's a quick snapshot of Inbound 2016:

Facebook - several breakout sessions focused on the social media titan. We picked up some new techniques to increase organic reach of posts, learned more about the increasing importance of video and learned some tips that will 'boost' ad performance.

Conversion Rate Optimization - Are you landing pages not converting like they should? You could be inadvertently creating roadblocks for your customers. Something as simple as a 1 second delay in page load can have a huge impact on whether a potential customer stays or leaves. This breakout session focused on a systematic approach to analyzing underperforming landing pages and building an actionable plan to increase results.

Future of SEO - Are you familiar with accelerated mobile pages? The future of SEO is mobile, so much so that its possible in the near future Google will only index sites that are mobile friendly.

Beyond the breakout sessions, we met with representatives from companies that are providing exciting new ways to target potential customers through data, content and even personalized video.

We look forward to sharing everything that we learned with our clients.

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