This winter, we've created a promo that could make one skier very happy. Ken Jones Nashua has filled a car at Peters of Nashua with ski gear. If the value of the car and equipment are guessed correctly, one lucky person will win "The Ultimate Ski & Ride Makeover." The prize includes about $10,000 worth of ski gear and a brand new $30,000 car (hint hint). The campaign promotes both Ken Jones and Peters with a fun, email address-collecting, and brand-building event. Check out the microsite we created for more details at www.skimakeover.com.