Skip to main content

LAARS, LAARS, LAARS, but you only have to say it once

A few weeks ago, LAARS Heating Systems brought us an interesting challenge. Although they have been manufacturing boilers for over 50 years and serve builders, contractors and architects from around the world, they have little brand identification with the end user of their residential products - the homeowner.
 
The challenge they presented us was to find a way to increase their brand awareness with homeowners while at the same time building relationships with their resellers and contractors. Our answer was the "LAARS, LAARS, LAARS" campaign.

We created a TV, radio and online campaign that highlighted their unique marketing position through dialogue that focuses on their name. Our "plumber" can't stop saying "LAARS" because all he does every day is recommend and install LAARS boilers. The creative was designed to be taggable for use with any LAARS reseller or contractor throughout the country.
To create excitement, the call to action offers a chance to win a free boiler and drives people through a vanity URL to a microsite we created that captures new leads for their contractors.





Popular posts from this blog

"Neither snow nor rain nor heat nor gloom ... will stop our video crew from getting to their shoot" On location today at The Prescription Center.  # videoshoot   # videoproduction   # burkeadvertising   # onlocation
Thank you Cheap Trick & Rick Nielsen for the view.  # nhrocks   # agencyfun   # burkeadvertising
Towle Whitney is a premier manufacturer of water pressure booster pump systems. We gave them a boost with new content, graphics and SEO strategy. Take a look at  towle-whitney.com.   # WebUpdates   # SEO   # BurkeAdvertising