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Sticky Email Marketing

Sticky Emails With A Creative Contest Camper's Clambake & Propane For Life

Email marking can be an effective tool, but once your customers opt out of your list they are gone for good. Create a quality email marketing campaign with interesting content, special offers and consider an innovative contest. Once your customers look forward to getting an email from you, you have successfully captured their attention. Stay sticky so you will be rewarding them for looking for their name eblast after eblast.
One contest Burke Advertising developed for Cold Springs RV is a monthly "Camper's Clambake" giveaway. Cold Springs announces a winner in a monthly eblast, and when the winner sees their name they can claim a Lobster Clambake that will be shipped to their home. When developing your email list, consider a contest with a nontraditional prize. There is more excitement when the participant has the opportunity to win a prize they could not purchase for themselves. Burke Advertising developed the "Propane for Life" contest for the Central Mass Agway stores. Customers have the opportunity to win a gold painted propane tank that will be filled by the stores for the life on the tank. Both contests are fun and give the winner a prize they traditionally would not or could not buy for themselves. It may not always be the prize value, but the perceived value or the excitement it creates. Most importantly, they are tools that help build an email list that can be used to communicate to your customers month after month.

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