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The Power of Consistency

Are you utilizing consistent talent and imagery in your campaigns? The power consistency will increase the connection between your audience and your brand. Burke Advertising recently launched a campaign to brand Rivier's new undergraduate Finance Program utilizing the strength of consistent imagery. The talent hired to be the "face" of the program appeared in a television commercial, a lenticular or holographic postcard and in print advertisements as part of the campaign. The response mechanism was a vanity www.rivierfinance.com. The result was a consistent message and theme with each media supporting the other in driving home the message of ethics in finance education. Keep your message clean, easy to understand and stay consistent.

As the oldest institution of higher learning in Nashua, Rivier is recognized for the development of programs which serve the needs of both traditional and nontraditional age individuals and remains faithful to its original mission: the education of the whole person. Rivier College has more than 60 programs leading to associate's, bachelor's, and master's degrees and the only doctorate of education in the state of New Hampshire.

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