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Let it Snow, Let it Snow… and Let it be Free

8 inches of snow does not have to cause a backache from shoveling. This year at our client East Coast Lumber, 8 inches of snow means free snow blowers.

East Coast Lumber will be giving away free Toro snow blowers (we hope!) if it snow 8 inches or more on Christmas day — an insured-promotion we developed to continue their branding as a top equipment dealer in the region.

As we enjoy family and friends and open presents on Christmas this year, we'll also keep a hopeful eye on the sky. No one thought the Red Sox would win the World Series and thousands of people would get free furniture either.

Photo: Let it Snow, Let it Snow… and Let it be Free 8 inches of snow does not have to cause a backache from shoveling. This year at our client East Coast Lumber, 8 inches of snow means free snow blowers. East Coast Lumber will be giving away free Toro snow blowers (we hope!) if it snow 8 inches or more on Christmas day — an insured-promotion we developed to continue their branding as a top equipment dealer in the region. As we enjoy family and friends and open presents on Christmas this year, we'll also keep a hopeful eye on the sky. No one thought the Red Sox would win the World Series and thousands of people would get free furniture either.

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