Burke Advertising News & Blog

Eaton & Berube Insurance Burke Advertising has been selected as agency of record by one of New Hampshire's most respected insurance agencies. Look for our new campaign highlighting why a local company should be trusted for personal or commercial insurance. Sure, cavemen in suits and talking geckos are funny, but Eaton & Beube are ready to cover New Hampshire with our new covernh.com campaign. www.covernh.com

It was a great month for our new show Sports Legends New England. The PR blitz started with The Hillman Morning show on WAAF Boston. Bob Lobel's appearance featured a debate over who is a legend that continued with several callers after Bob had left the show. Bob also appeared on the Matty In The Morning Show on Kiss108. This was a memorable in-studio appearance that can be heard on the new Legends Blog. The Boston Dirt Dogs gave our new website a boost with a featured link promoting the appearance of Dwight Evans. Thanks to our friends at The Renaissance Hotel & Spa at Patriot Place who hosted the taping of our interview with former New England Patriots and Superbowl Champion Ted Johnson. Jim Burke along with Super Bowl Champion Ted Johnson, Bob Lobel and Jack Heath at Patriot Place overlooking Gillette Stadium. www.sportslegendsnewengland.com www.patriot-place.com

Powered by coffee and cookies, the Burke Advertising creative team met with the Rivier marketing team to brainstorm a new approach to promoting the college information session. How could we overcome the challenges of today’s economy, compete with hundreds of options that vie for the attention of adult students and bring people onto a college campus on a hot August evening? Out of that creative meeting came a new campaign media mix and a unique incentive to make Rivier standout in this competitive market – giving away an Amazon Kindle digital reader, one of the hottest gadgets on the market today. Higher Education campaigns traditionally shy away from prizes or giveaways and if you had a nickel for every time you’ve seen a company giving away an iPod in the last year, you would be able to retire. We wanted Rivier College to stand out. The Kindle provided us with the opportunity we were looking for. It’s a unique, in-demand giveaway that’s also relevant to higher education (there’s more

Sports Legends New England Premieres on MyTV New England BOSTON -- Legendary sportscaster Bob Lobel is back on the air with Jack Heath on an all new television program produced by Burke Advertising. Using his distinctive interviewing style, Lobel has interviewed and produced "unplugged" conversations with some of New England's biggest sports heroes. Sports Legends New England premieres Saturday October 10 on MyTV New England at 6:00pm with Doug Flutie. Just som eof the shows scheduled for later this season include sports legends Cam Neely, Dwight Evans, John Hannah, Bill Lee, Jim Craig, Carlton Fisk and John Havlicek. BOOK / MEET A LEGEND Burke Advertising is also working with sports legends for public appearances. If you would like to book an appearance by one of New England's sports legends at your next event email or call with a request. Email bookings@sportslegendsnewengland.com , or call 603-627-5381 for more information today. For more information

Our client Fiberkraft has introduced two new holiday cards to their extensive collection, featuring scenes from Boston reproduced from local artists. Be original this year and send a holiday card like no other. You can choose from the Boston Skyline to the Zakim Bridge in their Townhouse Collection. Check out all the designs and options on their new website created by Burke Advertising at fiberkraft.com . Fiberkraft has been in business since 1928 selling mailing and filing supplies to professional offices. They have worked with top business firms for over 50 years to supply everything from custom presentation materials to basic legal supplies. We helped launch specialized divisions professionalfolders.com, cpafolders.com and attorneyfolders.com earlier this year.