Burke Advertising News & Blog

Clients Who Care - Ken Jones of Nashua

2011-12-02T14:43:00.001-05:00

Clients Who Care - Ken Jones of Nashua donated $1,200.00 to the Easter Seals NH Veterans Count Club! The more our customers bought in honor of Veteran's Day the more money was donated to support local Veterans.

The Veterans Count Club was created to ensure New Hampshire's veterans and their families do not have to endure personal struggles after sacrificing so much for our country. The Veterans Count Club, quite simply, provides financial assistance to veterans and their families in need of emergency services.
For more information on the Easter Seals NH Veterans Count Club, click here.

Pictured from left: David Harrold, Veterans Count Club Advisory Board Member and Vice President of Product Support for the Electronic Systems sector at BAE Systems; Jeffrey Proctor, Owner of Ken Jones Ski & Snowboard Mart Nashua; Daisy Wojewoda, Director of Veterans Services, Easter Seals New Hampshire; and Linda L. Sirak, V.P. Major Gifts & Planned Giving, Easter Seals New Hampshire

Clients Who Care - Banks Auto

2011-12-01T14:41:00.000-05:00

Banks Autos is collecting new and unwrapped toys for the Marine's Toys for Tots Foundation to help needy child in local communities. If you would like to make a donation to this great organiztion, please come by the Concord showroom before December 16th! To learn more go to www.BanksCares.com.

Red Sox Legend Dennis "Oil Can" Boyd

2011-11-19T14:39:00.000-05:00

On location tonight with Red Sox legend Dennis “Oil Can” Boyd. We taped a historic interview before the Granite State Baseball Dinner.

Rivier College Presidential Inauguration

2011-11-18T14:38:00.000-05:00

Members of the Burke staff attending the Rivier College Presidential Inauguration of Sister Paula Marie Buley, IHM.

The New Hampshire NeuroSpine Institute Newsletter

2011-11-10T13:44:00.000-05:00

Take a look at the latest newsletter we created for our client The New Hampshire NeuroSpine Institute. Read about identifying and treating Normal Pressure Hydrocephalus (NPH) and understanding Chiari Malformation. Their solution to back, neck and brain disorders is a multi-disciplinary team approach that combines the expertise of the core medical, surgical and rehabilitation disciplines. Read online at http://www.nhneurospine.com/html/newsletter.html

Celebrating 100 Years of Chevy

2011-11-04T13:41:00.000-04:00

The posters are in... so let the celebration begin! Our friends at Banks Chevrolet are celebrating 100 years of Chevy this week. Congratulations to one of America's most popular brands, and congratulations to Banks, who sells more Chevrolets in New England than any other dealer.

On Location at Banks Auto

2011-10-24T13:39:00.000-04:00

On location at Banks Auto. Yes, Banks Auto! This may look like a new cafe, but it is Alice's Restaurant inside Banks Chevrolet-Cadillac-Buick-GMC. The new facility has many new amenities including a comfortable new waiting area and this eating place.

Win a Free Week of Dining

2011-10-21T13:33:00.000-04:00

LAST CHANCE TO WIN A FREE WEEK OF DINING from our client Not Just Kitchens. One Facebook fan will win 7 nights of dining at the area restaurants of their choice. If you win the prize, you could use it to spend time thinking about a new kitchen. Or if you already know you're ready for a new kitchen, you could use your prize to dine out while we install a new kitchen for you. We know after you get your new kitchen from Not Just Kitchens, you will be staying home for dinner quite a bit! http://www.notjustkitchensnh.com/

New Dr. Thomas J. Kleeman Website

2011-10-19T13:30:00.000-04:00

We are proud to announce the new website we created for Dr. Thomas J. Kleeman. Dr. Kleeman is known internationally for his pioneering work in laparoscopic spine surgery. He has developed a procedure for the treatment of Spinal Stenosis called the "port-hole technique" among many other advances in his field. Take a look at his new site, view surgical videos of Dr. Kleeman in action, and learn more about minimally invasive spine surgery. http://www.tjkleemanmd.com/

Loved Cub Product Launch

2011-10-18T13:21:00.000-04:00

We are proud to announce the product launch of the Loved Cub. The Loved Cub is a one-of-a-kind huggable teddy bear made from a child’s own security blanket. This new product helps to ease what is normally a painful transition for both the child and the parent when it comes time to no longer carry a "blankie". Some customers are also using clothing to be made into a Loved Cub. An old shirt from grandpa is quickly becoming another growing trend for this bear that lasts forever.

The Loved Cub is division of Annalee Dolls Inc of Meredith, New Hampshire. Burke Advertising managed the branding, marketing and web site creation. We have enlisted nationally recognized radio and TV personality John Tesh to be our radio voice. “Visit www.lovedcub.com <http://www.lovedcub.com/> and find out how easy it can be to transform your old blanket, shirt or piece of clothing into your Loved Cub.

"Columbus Discovered America"

2011-10-07T13:16:00.000-04:00

"Columbus Discovered America" and now Cold Springs RV customers can as well. This new campaign we developed for Cold Springs highlights how fun and affordable camping can be. We have targeted three categories of potential customers by highlighting three separate website domain names. Not only do we highlight Coldspringsrv.com, but we also feature usedrvsnewengland.com to show their pre-owned inventory, and rvpartsamerica.com for their parts and accessories stores. Columbus discovered America and Cols Springs RV is always looking for new ways for new customers to discover them.

Dropkick Murphys' Ken Casey at the Rivier College Golf Classic with Team Burke

2011-10-04T18:51:00.006-04:00

We are "Shipping Up To Boston" with Dropkick Murphys' Ken Casey. Team Burke had a blast playing 18 holes at the Rivier College Golf Classic with Ken and his stories. The tournament at the Vesper Country Club raised over $140,000 for the Rivier College athletic department.

On Location for Banks Autos

2011-10-04T18:45:00.000-04:00

On location at The Concord Country Club for Banks Autos. Look for the new campaign featuring the Bank's cars and trucks all around New Hampshire.

Facebook Fans Get T'ed Off

2011-10-04T18:42:00.002-04:00

We gave away Burke Advertising t-shirts to our Facebook fans. Don't miss the next give-away.

Like us on Facebook today.

https://www.facebook.com/BurkeAdvertising

New Hampshire NeuroSpine Gives Away 500 Free Chicago Tix

2011-10-04T18:37:00.000-04:00

Our client The New Hampshire NeuroSpine Institute has purchased 500 lawn seats to the Chicago show this Saturday! They want you to relax and enjoy a great night of music under the stars! Use the links in this email and pay only the service charges of $6.50 on each lawn ticket you purchase. Use the discount code: CGNHSP at check out.

www.meadowbrook.net

www.meadowbrook.net

Sporting B.A.

2011-10-04T18:35:00.004-04:00

Get Ready for Our T-shirt Gun!

CSRV NH Tour With Jack Heath

2011-10-04T18:34:00.002-04:00

Cold Springs RV's "Celebrate New Hampshire Tour" with Jack Heath is on the moooooove!

QR Codes Revisited

2011-10-04T18:32:00.000-04:00

Last year we posted how our client, Central Mass Agway, is using QR codes at their registers to make it easier for customers to join their e-club instantly. We have continued to use QR codes, such as in this ad, that give Banks Automotive customers a better shopping experience. With this ad for Banks Chevrolet Cadillac Buick GMC, auto shoppers can see the inventory of new and used vehicles with just one click. Then with their smart phone in hand, they can walk the Banks lot with the specific cars they're looking for in mind. The US Postal service is also giving businesses an incentive to use QR codes with additional discounts when they are included in bulk mailing. QR Codes are easy, free and a smart addition to any campaign.

www.BanksAutos.com

Loved Cub Launch

2011-10-04T18:30:00.000-04:00

What's more fun than a new product launch? We're gearing up for next month's launch of the Loved Cub for client Annalee Dolls. We're swimming in envelopes, mailing bags, gift cards and more... and we love it.

On location with Gino Cappelletti

2011-09-21T18:47:00.001-04:00

On location at Gillette Stadium with Gino Cappelletti for Sports Legends New England. The New England Patriot's voice and the "Original Patriot" was taped talking about all things Pats with Bob & Jack. Cappelletti played wide receiver and kicker for the Patriots from 1960-70 and was the Patriots all-time leading scorer until 2005.

Celtics Legend Dave Cowens on SLNE

2011-09-20T18:39:00.001-04:00

On Location with Celtics Legend Dave Cowens. Thanks to the Andover Country Club for hosting the taping on their deck.

Loved Cub for Make-a-Wish

2011-08-04T18:25:00.001-04:00

The new displays promoting the "Loved Cub" donations for Make-A-Wish in New Hampshire are in! Chris and Ashley are inspecting a pop-up that will be making its way across the state. Learn more about our clients commitment to Make-A-Wish atwww.annaleecares.com

Best Fitness: Results Campaign is Launched

2011-07-27T16:12:00.000-04:00

RESULTS! That is what you are looking for from your health club and your marketing campaign. Check out the "No Excuses" campaign and TV spot we created for our client Best Fitness.

We utilized a split screen and transition effects to show their multitude of fitness options, quality of the facilities and results-focused programs. A touch of humor is thrown in with literal bags of excuses that are handed off to the Best Fitness staff who "take away your excuses!" Best Fitness is one of the fastest growing fitness centers with operations throughout the Northeast. Watch!

Legacy Bridge

2011-07-27T16:11:00.002-04:00

Not Just Kitchens Lends a Hand

Not Just Kitchens of Bedford is changing lives with their non-profit organization Legacy Bridge Inc.

Incorporated in 2005, Legacy Bridge began with the goal of aiding orphaned children in Russia by supplying basic amenities in orphanages. Legacy Bridge spends 100% of its donations on programs and supplies directly impacting the lives of children.

The volunteers work as they assist five orphanages serving over 350 children. Mark Davis from Not Just Kitchens is a founder of this fantastic organization and has traveled to Russia to see first hand their efforts in action. If you wish to support Legacy Bridge visit www.legacybridge.org or visit the Not Just Kitchens showroom and purchase a raffle ticket for a chance to win tickets to a Red Sox game.

Are you active in charitable work or do you have a charity of choice you would like us to feature? Email ashley@burkeadvertising.com to be featured in an upcoming "Clients Who Care" story.

QR Codes That Make the Shopping Experience Better

2011-07-27T16:06:00.000-04:00

How can you make your customers' shopping experience better? Try a QR Code. With this ad for our client Banks Chevrolet Cadillac Buick GMC, auto shoppers can see their inventory of new and used vehicles with just one click. Then, with their smart phone in hand, they can walk the Banks lot with the specific cars they're looking for in mind.

www.BanksAutos.com

Building A Better SnowSports Website: ProctorJones.com Launched

2011-07-27T16:04:00.000-04:00

Ease of navigation is the first priority of any good e-commerce site. We have helped create a new site for Ken Jones Ski & Snowboard Mart of Nashua. ProctorJones.com now allows consumers to find the snowsports products they are looking for with ease. With detailed graphics and new zoom feature, ski and snowboard shoppers can get a close-up view of products as if they're right in the store with them.

A search engine optimization strategy was another key element for a client like Ken Jones Nashua who has such a large selection of products and brands. We made social media promotions fun and easy for visitors, and with our "Free Tune-ups for Life" contest, we are sure to build lists of friends and customer loyalty. Check out the site today and keep coming back to see new products added daily:

www.proctorjones.com

Meet Hannah Cametti

2011-07-27T15:52:00.000-04:00

We would like to welcome our new intern, Hannah Cametti to the Burke Advertising team. Hannah is entering her senior year at the University of New Hampshire's Whittemore School of Business and Economics as a Business Administration major specializing in Marketing.

Hannah hopes that her internship with Burke Advertising will be the perfect experience to supplement her marketing education and will help to launch her future in advertising.

Hannah enjoys maintaining an active lifestyle in every season, but her main passion is skiing. Hannah has traveled to many locations worldwide for competitive ski racing events. When there isn't snow on the ground, Hannah can be found running, swimming, or just relaxing on the beach with a book in her hand.

This summer, Hannah will be assisting the Burke team with a variety of different tasks to garner a full understanding of exactly how an advertising agency operates. Say hello to Hannah during your next visit, meeting, video shoot, or email her today at: hannah@burkeadvertising.com

Book Corner: Life by Keith Richards

2011-07-27T15:50:00.000-04:00

One of the first jobs Keith Richards applied for in his youth was at a London advertising agency. Lucky for the music world though, he decided on rock and roll. This may be a small connection, but the main reason I selected the autobiography Life is because he represents a product and brand that has lasted for over forty years. Like or dislike Rolling Stones music, you have to appreciate their ability to adapt to changing trends without sacrificing artistic integrity. They've maintained their popularity decade after decade in a market that is constantly changing. Comedians use their age as a punchline all the while they are filling stadiums with fans year after year.

With the brilliant marketing of their trademark tongue and being the first band to have corporate sponsorships of a rock tour, the Rolling Stones are truly a study in good business. The book Life has to be one of the most honest biographies I have ever read. Richards is candid about the darkest moments in his life as well as his bandmates. With detailed accounts of the band's rise and the conscious decisions they made about their image, Life is a great read for any music fan or study in pop culture. I was lucky to work for the band during their Steel Wheels and Bridges to Babylon tours, and I remember not only great shows but impressive business operations. It was a thrill to meet Keith in 1989 and it was a joy reading his Life.

-Jim B

Top 10 Reasons to... Have a "Top 10 List" in Your Next eMail

2011-07-22T19:57:00.002-04:00

From the famous Dave Letterman nightly segment to the random Top 10 G.I. Joe Vehicles of the 1980's, the Top 10 List has become one of the most overused methods to deliver content over the last century.

Yet you can barely turnaround before you stumble across another one. In fact, Google 'top 10 list' and you'll find more than 558 million hits on the web. So why do they continue to proliferate? What better way to answer that question than in our own:

Top 10 Reasons You Should Still Consider Using Top 10 Lists

10. In theory, people want to read what you have to say, but in practice they never have the time. A Top 10 list will just about cover your reader's 15-sec attention span.

9. If it worked for Dick Clark, Dave Letterman, Roger Ebert and People magazine, who's to argue?

8. Whether it's the Top 10 Greatest Sporting Moments of all time or the Top 10 Songs of the Hair band era, we all have an opinion and we all want it to be heard.

7. Everyone likes a good laugh. Even if you can't remember a joke to save your life, you can probably come up with a least a couple of list items that will crack a smile on someone's face. (That was shameless begging by the way!)

6. They actually don't have to be a top 10 list, if you think your readers are really lazy, try a Top 7 or even a Top 3.

5. Who doesn't want to know what the Top 10 cities most comfortable with Public Displays of Affection (PDA) are? Look out the next time you're in Charleston, West Virginia.

4. On a serious note, we all judge ourselves against the competition. When your company makes any list, you're the first one to brag about it.

3. Ask Whitey Bulger if being on the FBI's Top 10 List mattered.

2. If you're still reading this one, we've proven our point!

1. We'll spare you the drum roll. If you can engage a customer or potential customer for more than a few seconds, you're that much closer to the sale.

Are they a little gimmicky? Some are and some aren't (how's that for being definitive) but they if they get a customer or potential customer engaged in what you have to say, they've done their job.

So try it out in your next Email and see what happens.

New TV Spot for The New Hampshire NeuroSpine Institute

2011-07-22T19:53:00.003-04:00

Check out the new TV spot we produced for client New Hampshire NeuroSpine Institute. The "Caring for the quality of your life" campaign highlights the commitment to the betterment of patients' lives using their unique team approach combined with the latest technology. NHNSI specializes in the diagnosis and treatment of Neurosurgical, Spine and Orthopedic conditions. They have four locations in Bedford, Exeter, Concord, New Hampshire and Methuen, Massachusetts and can be found online at www.nhneurospine.com

Agway Tractor Cross Promotion

2011-07-22T19:52:00.003-04:00

Traffic Driving Tractor Give-Away

What better way to drive traffic than a tractor? Burke Advertising cross promoted with our Agway stores and Toreku Tractor for a Snapper tractor give-away. This promotion allows all visitors to win a new tractor that is displayed in each store. Everyone who enters with will be notified of the winners name via email and still receive generous coupons from Agway as well as the chance to purchase the tractor if they did not win. This is the final weekend of this fun promotion.http://www.centralmassagway.com/ & http://www.toreku.com/

Saluting The Johnsonia

2011-07-22T19:50:00.002-04:00

We are sad to note the tragic fire that occurred at the Johnsonia recently. The devastating 6-alarm fire left the residents of 42 units without a place to live and destroyed the majority of their belongings. More than just a property was destroyed though, the Johnsonia was a symbol of dedication to a community.

We are fortunate to call the Straight family not only our client, but also our friends. We witnessed firsthand how our client worked to build a property that represented the best in quality and commitment to their tenants. Clark and Matt worked tirelessly on every detail as they revitalized this historic property. They raised the bar and proved to critics that a city with hidden gems has so much to offer. Fitchburg and its people were proud of their city, knowing the fact it was home to such historic treasures as the Johnsonia.

Much of the Straight family's renovations to the Johnsonia can be seen in the video brochure and television commercial we produced at www.johnsonia.com. A property worthy of its feature on WCVB TV's Chronicle just a short time ago.

We hope our friends support the Riverfront Music Festival to benefit the Johnsonia Building's Residents on August 6th.

The Fitchburg community has come together to organize this event on Riverfront Park, overlooking the Johnsonia Building, to raise funds to help these 60 people get their lives back to normal. Details at http://www.facebook.com/event.php?eid=183023788423246

New Billboard for Rivier College

2011-06-09T12:40:00.000-04:00

Its' a bird... It's a plane... no it's our new billboard campaign for Rivier College filling the sky. We have begun promoting the stories of successful graduates with this outdoor campaign. The billboard is located in downtown Manchester across from the Verizon Wireless Arena. Be sure to check out Rivier's Stories of Success from real students on the web at http://www.rivier.edu/stories/

Autographed Bruins Commemorative Cooler Giveaway

2011-06-08T16:00:00.003-04:00

Congratulations to Shaun and Deb, the two winners of our Bruins commemorative coolers signed by Bruins defenseman Johnny Boychuk! Burke Advertising Facebook fans were asked to respond by either "liking" or commenting on the contest post in order to be entered into the drawing. GO BRUINS!

A Rock'n TV Spot for Rock'n Ribfest

2011-06-08T11:38:00.002-04:00

We produced a Rock'n TV spot for Rock'n Ribfest. Don't miss New England’s premiere family-focused summer event at the renowned Anheuser-Busch facility in Merrimack, NH. http://www.rotaryribfest.org/

Announcing the Not Just Kitchens Website Launch

2011-06-03T15:30:00.001-04:00

Burke Advertising is proud to announce the launch of the Not Just Kitchens website. The new site includes a Virtual Tour of the NJK Showroom, real customer testimonials, and a selection of past projects to browse through. Overall, the new site provides visitors with an updated and elegant feel. Check out the new Not Just Kitchens website designed and produced by Burke Advertising. http://www.notjustkitchensnh.com/

Mug Me!

2011-06-01T18:00:00.000-04:00

We recently "mugged" some of our Facebook fans in a contest that gave away Burke Advertising coffee mugs. The winners were the first five fans to respond to the contest post on our Facebook page. Thank you to everyone that participated in the contest and congratulations to the five winners!

Innovation Meets Tomorrow's Leaders - Two Great Clients Come Together

2011-05-31T22:32:00.000-04:00

Ripano Stoneworks stands apart in the market by being on the cutting edge in the granite and natural stone countertop fabrication industry. It's one of the reasons they were named National Fabricator of the Year. At Rivier College, they're preparing the future's business leaders with a hands-on MBA program that gets students out of the classroom to see first-hand how leading business theories are put into use.

Rivier College MBA students recently toured the Ripano Stoneworks fabrication shop to understand the practical application of lean manufacturing processes they were learning in the classroom. They also got an opportunity to see the innovative technologies Ripano is applying to the countertop fabrication process.

Said one Rivier student, "That's an example of the true entrepreneurial spirit that drives this great country. Ripano really seems to have it all together. Great products, "cutting" edge technology, and more importantly, great ideas!"

At Burke Advertising we are happy to see two of our clients come together to learn and share.

Combating A Crisis of Confidence

2011-05-01T16:36:00.000-04:00

Case Study: Combating a crisis of confidence
By Matt Ellis & Jack Heath

Recently, one of Massachusetts best known companies found itself combating a crisis of confidence. Blue Cross Blue Shield of Massachusetts has earned a solid reputation for providing an affordable solution to health care costs. But, that reputation took a hit when the news media reported the company's former chief executive was handed an $11 million golden parachute. It got worse when the media published the salaries of the Blue Cross board of directors. The group of high profile Boston business and academic leaders was earning large, five figure salaries to conduct board business.

Why did this new ignite a firestorm of negative press? Health care costs are a top concern for citizens, politicians and small business owners. On its website, Blue Cross Blue Shield says, "Our highest priority is to make health care affordable." But, in light of the headlines and TV reports, that didn't seem to fit.

The media loves a big target, particularly when it can show the target was acting without the concern of the public. So what do you do when the media gets you in their crosshairs?

In the days when we ran newsrooms in Manchester, Boston and Providence, one of our primary goals was to uncover the wrongs done by people and organizations. The media's role is to be a watchdog and protect public trust. In our roles today as media consultants, we take the immediate and necessary steps to protect our clients' reputations. Sometimes that means going toe to toe with the media; other times it means re-framing the discussion to take the heat off.

In the case of Blue Cross Blue Shield we would have insisted the company responded to its critics quickly and consistently. We noted the irony that while the website pointed out the importance of making "health care affordable," their public statements focused on the pending investigation by the Office of the Attorney General. Blue Cross' spokesman was quoted in the Boston Globe saying, "We have been very transparent about this issue from the beginning, and we will continue to be transparent. And of course we would answer any questions that the attorney general's office has."

A fine answer but not what the public needed to hear. When your company is on the brink of losing the public's confidence, your best response is one that addresses the core issue and frames it around your mission statement. Over the life of your company you've earned equity with the public, it's wrong to let that slip away by missing the message.

Every one makes mistakes; the key is to seize the opportunity to strengthen your bond with the public. As former CEO Jack Welch once said, "I've learned that mistakes can often be as good a teacher as success."

To learn more about media consulting from Matt Ellis and Jack Heath visit www.ellisstrategies.com

Selected By Annalee Dolls

2011-04-27T15:37:00.000-04:00

We have been selected by Annalee Dolls Inc to assist in marketing efforts including a new product launch. The 75-year old seasonal gift and decoration company will launch their newest product The Loved Cub this year.

The Loved Cub, with the tagline of Loved Once, Loved Again, is created by taking a cherished child's security blanket and handcrafting it into a one-of-a-kind bear that will continue the memories and love for generations. Burke Advertising will provide creative campaign development, strategic consulting, and media services.

"From the early childhood memories of Annalee to the dolls I see in
friend's homes today, I know the important history of a brand that we are honored to be working for. The innovation and creativity that Annalee established over 75 years ago remains as alive and vibrant today," said Jim Burke, Founder and Creative Director of Burke Advertising. "We're excited to have been selected and to be part of the team that is bringing such a great and heart-warming product to market."

For over 75 years, Annalee seasonal gifts and seasonal decorations have brought the perfect sense of joy and magic to homes around the world for any holiday or occasion. Founded by Annalee Davis Thorndike, Annalee Dolls has been designing felt dolls for 75 years. The unique facial expressions and whimsical designs have created a devoted following from generation to generation. With the launch of The Loved Cub, the company brings seven plus decades of creativity and design experience to establish a new category of treasured family gifts.

Unitil's SURE Project

2011-04-05T09:50:00.000-04:00

Burke Advertising is proud to help Unitil communicate the System Upgrade for Reliable Energy (SURE) project, one of the largest, most aggressive capital improvement projects in the Company's history. The replacement of over 100 miles of cast iron and bare steel natural gas mains and services will start in Maine this spring. The SURE Project will modernize the gas system and allow the system to meet the growing demand for natural gas in Maine. For more information on the SURE project, click here.

Pictures Can Tell The Story - Rivier College

2011-04-05T09:45:00.002-04:00

Q - How do you communicate to a to a young audience the many exciting things happening at Rivier College?

A - Dont say a word!

We've launched a new television campaign last month for Rivier College featuring just campus shots set to the beat of an electric drum.

Click To View

Bringing the Real World into the Classroom

2011-04-05T09:39:00.000-04:00

Burke Advertising Account Planner Chris Cooper recently guest lectured in a North Shore Community College Advertising Mangagement class. Chris was imparting some real world knowledge and examples to bring to life what the students were learning in class. He was also preparing for when he begins teaching his own Advertising Management class in the fall.

Laughing With The Big Guys

2011-04-05T09:37:00.001-04:00

It's not the size of your marketing budget, it's the power and creativity of your message. Our new campaign for Eaton & Berube Insurance highlights once again the advantages of a local agent. We've put a new twist on the burning question: "Can :15 Minutes Really Save You?" Yes, we have a good sense of humor in New Hampshire and we think the national guys do as well. Click to View

New Hampshire NeuroSpine Institute Selects Burke Advertising

2011-04-05T09:24:00.000-04:00

Burke Advertising has been selected as the agency of record for the New Hampshire NeuroSpine Institute. Burke Advertising will provide creative campaign and website development, strategic consulting, and media planning including online marketing and social media services. “Burke Advertising is honored to be working with the medical professionals at New Hampshire NeuroSpine,” stated Jim Burke, Founder and Creative Director of Burke Advertising. With four integrated spine, brain and orthopedic centers across southern New Hampshire and northern Massachusetts, the New Hampshire NeuroSpine Institute provides patients with an individualized healthcare approach utilizing the professional expertise of orthopedic spine surgeons, neurosurgeons, orthopedic physicians, physical medicine specialists, and physical rehabilitation to achieve the highest quality of life for each patient.

Erin's Back From The Dominican Republic

2011-04-05T09:21:00.000-04:00

Most people flee to the beautiful resorts of the Dominican Republic for a break from their hectic lives. While sipping on pina coladas by the pool, one wouldn't realize the poverty that exists outside of their resort in the true Dominican Republic.

Erin and 30 other volunteers from the Manchester area spent a week in January with Orphanage Outreach in bateyes near Monte Cristi, DR providing medical care. The bateyes of the Dominican are home to sugar, rice, or banana plantation workers and their families. People that work and live in these bateyes often can't afford anything other than food and shelter, let alone medical care.

Waking at sunrise each morning, the group of volunteers loaded the Orphanage Outreach trucks with suitcases full of medical supplies and headed to the batey. At the batey clinic site, families would be lined up waiting for the volunteers to arrive. After setting up the make-shift registration, triage, education, Dr's, and pharmacy stations, the volunteers would begin seeing patients. With only three doctors it seemed hard to believe that everyone would be seen. But they did. After the final patient was seen, the volunteer's would breakdown the stations and load the trucks in the dark, just to do it all again tomorrow at another batey.

"It was such a humbling experience. The people of the Dominican may be poor in our eyes but they are rich in so many other ways. They cherish the time they have with family and friends. There are no TV's or computers, there is just conversation. This trip made me look at my own life and reevaluate what is really important." -Erin

Click here to learn more about Orphanage Outreach.

Banks Automotive - New Client Announcement

2011-04-05T09:08:00.001-04:00

We are proud to announce our new client Banks Automotive. With over 200 employees, they are one of the largest dealerships in New England selling and servicing Chevrolet, Cadillac, Buick, SAAB and GMC brands. Since 1957, Banks Chevrolet-Cadillac, Inc. has been a family-owned and operated auto dealership in Concord, NH. Pictured is the new state of the art facility that is currently under construction. Burke Advertising is honored to be working for one of New England's most respected automotive dealerships. BanksAutos.com.

Increase the ROI of Website Visitors: Remarketing

2011-03-30T09:41:00.002-04:00

What are you doing to increase the ROI on visitors to your website? A remarketing campaign can give you the lift you're looking for.

Remarketing allows you to reach people who previously visited your website, and match the right people with the right message. You can show users these messages as they browse sites across an ad display network (for example the Google Display Network).

Let's say you are an online retailer who sells printers and TVs. You can show TV ads to those people who visited the TV section, and you can cross-sell, up-sell, and promote other relevant products: surround sound systems or DVD players, for example.

Here's how it works: We add a piece of code (remarketing tag) to pages of your site that correspond to certain categories you want to promote. For example, adding a tag for "TV" on all of the pages where you sell TVs will let you later show relevant TV ads to everyone who visits those pages.

Remarketing is a tool that can drive ROI for all types of advertisers, regardless of the focus of your campaigns (brand-oriented, performance-driven, etc.) or your ad formats.

Can :15 Minutes Really...

2011-03-09T17:32:00.000-05:00

It’s not the size of your marketing budget, it’s the power and creativity of your message. Our new campaign for Eaton & Berube highlights once again the advantages of a local agent.

New Hampshire Auto Dealers Association: Burke Advertising Produces New Video

2011-02-04T10:50:00.001-05:00

Burke Advertising has completed a project for the New Hampshire Auto Dealers Association. This long form video will highlight automotive careers in New Hampshire. The DVD will be shown to high school students and individuals interested in a career in automotive. Over the course of several weeks, Burke Advertising interviewed professors, students, current employees, and the president of NHADA, Peter McNamara, who told us about the benefits of a career in the auto industry. NHADA.com.

Red Sox Visit Nashua: Rivier College Hosts Only NH Stop On Tour

2011-02-04T10:47:00.002-05:00

Despite a snow storm that would have kept most Yankees fans at home last Friday, the Red Sox Nation of New Hampshire spent the day at Rivier College's newly renovated Muldoon Fitness Center for the Red Sox Road Trip Tour.

Rivier College was the only stop in New Hampshire on the Red Sox Road Trip Tour. The Red Sox held the first-ever "Sing Your Way to Fenway" contest at Rivier where contestants auditioned to sing the National Anthem at each one of the six tour stops. A winner will be chosen out of the six contestants and that lucky person will get to sing at a 2011 Season Red Sox game - Hopefully one of our friends from Riv will win!

Wally the Green Monster and the 2004 and 2007 World Series Championship trophies also visited Rivier College on Friday. Fans took pictures, played basketball and shared stories with Wally despite the snowy conditions outside! See the video, now playing in the upper right-hand corner of redsox.com.

Boston Billy: On Location With Bill Rodgers

2011-02-04T10:46:00.001-05:00

Bill Rodgers is most well-known for his victories in the Boston Marathon and the New York city Marathon in the late 1970s.

Rodgers won both races four times each between 1975 and 1980, twice breaking the American record at Boston with a time of 2:09:55 in 1975 and a 2:09:27 in 1979. His victories made him a hero and secondary fuel for the running boom of the 1970's. Rodgers now owns his own running store in Faneuil Hall.

Sports Legends New England
Precision Fitness Equipment
Bill Rodgers Running Center

The Burke Advertising crew recently shot renowned marathon runner Bill Rodgers for a new episode of Sports Legends New England on location at Precision Fitness Equipment in Natick, MA. Bill Rodgers told Bob Lobel and Jack Heath great stories of his extraordinary running career and how he helped running evolve into a legitimate and popular sport.

Stealing the Show

2011-02-04T10:42:00.000-05:00

At Burke Advertising, we've been hard at work the last few weeks

preparing show collateral, designing trade show booths and coming up with new and creative ways to drive foot traffic to our clients.

Check out one of the new booths we designed for Bill Trombly. Current printing technology allows us to create a giant 10' x 7' booth at a price that is often 1/2 the cost of show floor space. This ultra lightweight, aluminum alloy pop-up display with a fabric graphic is an ideal eye-catcher for trade shows and surprisingly inexpensive.

For many clients, we are helping to further reduce trade show costs with pre-show creative integration of marketing channels and a dedicated follow-up after the show to make it successful. Cold Springs RV will be handing out re-usable cloth bags that are also less expensive than many throwaway paper or plastic trade show bags. Attendees using the logoed bag at home for months or years after a show is another added benefit.

For many, mid-January means arctic temperatures, playoff football and mornings spent shoveling another snow storm. But it also marks the beginning of another important season:Trade Show Season. Check out the new Bill Trombly Pop-Up trade booth and some of the collateral pieces from Cold Springs RV debuting this trade show season.
BillsHats.com
ColdspringsRV.com
Boston RV & Camping Expo

What Do Dental Care And Limos Have In Common?

2011-02-04T09:15:00.000-05:00

Many companies claim to give their clients VIP treatment. But how many will pick them up in a limo for their appointment? At New England Dental Visions, it's all part of their total focus on clients. From the time someone makes their first call to the office, through being picked up for their appointment to treatment with state of the art equipment and procedures, New England Dental Visions truly stands behind their commitment to treating their customers like VIP's.

Burke Advertising was recently selected as Agency of Record for New England Dental Visions. In that capacity, we will develop a comprehensive marketing plan and online strategy including redeveloping the website, improved search engine optimization and enhancement of social media platforms.

Check out the new website and see what the VIP Treatment means here

Looking Back: 2010 Year End Review

2011-02-01T17:01:00.000-05:00

Are You Ready For This Year's Superbowl Ads?

Here are the Top 10 commercials of 2010

What do all television shows have in common? Commercials! Throughout 2010 we have seen some great and not so great TV commercials, but which ones truly served their purpose?
Last year's top Superbowl commerical, the Betty White Snickers commercial, survived the year. These commercials used creative concepts to grab the attention of viewers and landed the top 10 favorite spots of 2010.

10. Manning Bowl II for Direct TV Commercial

9. Leno, Oprah, and Letterman sitting on a couch Commercial

8. Geico's Gecko Wallet/Cell Phone Commercial

7. "My name is Peggy" Discover Card Commercial

6. E*Trade Baby Girlfriend Commercial

5. Kevin Bacon Logitech Revue, Google TV Commercial

4. Josh Hamilton "This is Sportscenter" Commercial

3.Hallmark Card Mother's Day Commercial

2. Old Spice "This Man Your Man Could Smell Like" Commercial

1. Betty White/Abe Vigoda Snickers Commercial

Sports Legends New England Released

2010-12-29T11:14:00.004-05:00

Burke Advertising is proud to announce season 1 of our TV show, Sports Legends New England, is now available on DVD. This 2-DVD set can be purchased on Amazon.com. It features Bob Lobel and Jack Heath as they interview eleven legends who captured the hearts and imaginations of generations of New England sports fans.

The set includes rare moments with the heroes of New England's favorite teams as they reveal personal stories and struggles as well as professional triumphs.

From Yastrzemski's honesty recalling life on the field with Ted Williams to a Carlton Fisk conversation about his infamous trade, this DVD has truly one-of-a-kind interviews.

Doug Flutie gives behind-the-scenes accounts of his storied career, including the famous pass; and Tom Heinsohn sits down to tell stories from the early days of Celtics basketball.

Shot in unique and relaxed settings, including an empty Fenway Park, a quiet TD Garden, private homes and even on the golf course, legends from the Red Sox, Patriots, Celtics and Bruins are captured forever in this new DVD.

The DVD is available at Amazon.com and sportslegendsnewengland.com.

Sports Legends New England airs Saturdays at 6pm on MyTV and 8pm on WPME in Maine.

Click here for channel listings in your area.

The Season of Giving is Upon Us

2010-12-29T11:09:00.004-05:00

We would like to acknowledge the work of a few of our clients who are remembering what the true spirit of the holidays is all about by donating to local and national charities.

Ripano Stoneworks is donating portions of sales to the New Hampshire Food Bank and also serving as a Food Drive location throughout the month of December

Eaton & Berube is donating their holiday greeting card funds to the Youth Council of Greater Nashua

Cold Springs RV has made contributions to the Milford Rotary Club and to Frank FM on behalf of the NH Food Bank

Central Mass Agway has donated funds received from pet pictures with Santa to local animal shelters

New Hampshire Today's Newly Redesigned Webpage

2010-12-29T11:07:00.000-05:00

New Hampshire Today with Jack Heath is New Hampshire's 'only' live and local afternoon FM radio talk show. Burke Advertising designed NH Today's web page, which provides daily updates on the upcoming topics, a listener blog, upcoming events and more. It is the only place on radio where New Hampshire and Vermont listeners can tune in and interact on local issues affecting their lives.

For more information on the show click here.

The Power of Video

2010-12-29T11:05:00.001-05:00

Showcasing Your Customer in Your Marketing
When your target audiences are two distinct groups (such as professional contractors and not-so-professional do-it-yourselfers) that tend to be at opposite ends of the spectrum, it can be difficult at times to craft a cohesive marketing message that speaks to all. Such is the case for client East Coast Lumber. This December, we started a new approach - highlighting their contractors in the marketing message.
As part of the campaign, we took a year's worth of East Coast's contractor projects and showcased them in a six-minute video set to music. The video highlights not only the craftsmanship of the contractors, but also the quality materials and products available at East Coast Lumber. The video debuted at the Southern NH Homebuilders and Remodelers Annual Dinner to great reviews and is also being used in-store and will be featured at several 2011 trade shows.

If you're interested in creating a long-form video for your company, contact Burke Advertising today for more details.

http://www.eastcoastlumber.net/

What Do You See?

2010-12-29T11:02:00.000-05:00

We see a new campaign for Rivier College.

"What do you see?" is the famous Rorschach Test question. Burke Advertising is helping potential psychology students seeking an online degree find the answers with our new campaign for Rivier College.

We've created a campaign using the famous Rorschach Ink Blot imagery to promote Rivier's new online program. The campaign targets potential students by highlighting the ambiguous Ink Blots as different ideas of what this new program offers.

Visit rivier.edu/onlinepsych for more information.

Want More Friends?

2010-12-29T11:00:00.003-05:00

Give away something you can't buy

Ken Jones of Nashua is giving away a free Atomic sweatshirt that's not for sale anywhere in stores or online. By making this limited edition sweatshirt available only to people who like them on Facebook, Ken Jones is creating a way to generate more friends.

Friend Ken Jones on Facebook

Did You Cash in on Cyber Monday?

2010-12-29T10:54:00.002-05:00

Black Friday is No Match for Cyber Monday

Why rush around and wait in lines on Black Friday when you can sit in the comfort of your own home and receive the same discounts on the following Monday? This appears to be the attitude of shoppers this holiday season. Where a total of $648 million dollars were spent in stores on Black Friday, a total of $1,028 million were spent on Cyber Monday according to ComScore, Inc.

In 2009 the disparity between sales on Black Friday and Cyber Monday was much smaller, indicating that Cyber Monday sales may double Black Friday's in upcoming years. Our clients, like Ken Jones Ski & Snowboard Mart and RV Parts America enjoy year-round online sales as well as the Cyber Monday Rush by offering online shopping options for sale-hungry buyers.

Bob Lobel Website Launch

2010-12-05T10:30:00.001-05:00

Burke Advertising is happy to announce the launch of BobLobel.com, the official website of the legendary sportscaster.

http://www.boblobel.com/

Bob's official site will be the place to go for his unique insight and postings on current sports events as well as historical photos and memories from his career. Bob is a former sportscaster for WBZ-TV in Boston. He anchored sports segments and hosted the weekly programs Sports Final and Patriots 5th Quarter.

If you would like to book Bob for an appearance at your next corporate event, contact Burke Advertising at 603.627.5381.

Is Your Website Mobile Ready?

2010-11-22T10:34:00.000-05:00

This past April, 73 million mobile phone users accessed their browsers. According to Stone Ward Research, this is a 31% increase from last year. More and more consumers will be accessing sites through their handheld devices rather than laptops or desktop computers.
Your company's website must be compatible with handheld devices ranging from iPads to flip phones. The differences between the two, and all mobile phones in between, are large and encompass many different factors.
Burke Advertising has made mobile a priority for client websites and their online marketing strategy. We have always focused on improving client's SEO and online marketing, but now we will see to it that your company has a mobile-ready website that will impress and keep more consumers visiting your page.

More

LAARS, LAARS, LAARS, but you only have to say it once

2010-11-22T10:22:00.001-05:00

A few weeks ago, LAARS Heating Systems brought us an interesting challenge. Although they have been manufacturing boilers for over 50 years and serve builders, contractors and architects from around the world, they have little brand identification with the end user of their residential products - the homeowner.

The challenge they presented us was to find a way to increase their brand awareness with homeowners while at the same time building relationships with their resellers and contractors. Our answer was the "LAARS, LAARS, LAARS" campaign.

We created a TV, radio and online campaign that highlighted their unique marketing position through dialogue that focuses on their name. Our "plumber" can't stop saying "LAARS" because all he does every day is recommend and install LAARS boilers. The creative was designed to be taggable for use with any LAARS reseller or contractor throughout the country.

To create excitement, the call to action offers a chance to win a free boiler and drives people through a vanity URL to a microsite we created that captures new leads for their contractors.

The Ultimate Ski & Ride Makeover

2010-11-22T10:05:00.001-05:00

This winter, we've created a promo that could make one skier very happy. Ken Jones Nashua has filled a car at Peters of Nashua with ski gear. If the value of the car and equipment are guessed correctly, one lucky person will win "The Ultimate Ski & Ride Makeover." The prize includes about $10,000 worth of ski gear and a brand new $30,000 car (hint hint). The campaign promotes both Ken Jones and Peters with a fun, email address-collecting, and brand-building event. Check out the microsite we created for more details at www.skimakeover.com.

Using Your Video

2010-11-18T10:36:00.000-05:00

Are you utilizing your video footage to its fullest? We have taken the video we created for the InBrella System and offered the footage to their online catalog re-sellers. Rather than just static images, online stores can educate and sell with video. Videos are sometimes created for one purpose, but can often be utilized in a different arena.

To learn more about InBrella, visit InBrella.com.

To find out how your existing video footage or TV spot can be optimized for other avenues, or to create something new, contact Burke Advertising today.

Congratulations to The Nashua Chamber for a Creative Event

2010-10-30T12:43:00.000-04:00

From the flying Mad Men to the talk show format, the Nashua Chamber produced a fun-filled, creative event last evening. Congratulations to the Nashua Citizen of The Year, Saint Joseph's Hospital president Peter Davis. Members of the Burke Advertising staff enjoyed the evening and we are proud of two of our clients, Rivier College and Eaton & Berube Insurance, who helped sponsor the event.

Meet Our New Account Manager Ashley McKeone

2010-10-14T13:33:00.000-04:00

Burke Advertising is proud to announce the addition of our new Account Manager, Ashley McKeone.

Ashley will assist our clients with the creative process, media planning, and campaign design.

Ashley is a graduate of the Boston University College of Communication. While attending BU, Ashley participated in AdLab, the nation’s largest full-service, student-run advertising agency, as an Art Supervisor on the Executive Board. Through her client projects in AdLab and advertising coursework, she has developed the skills and experience to make a significant contribution to the Burke Advertising team. Say hello to Ashley at ashley@burkeadvertising.com .

Fast Smart Phone Access to Your Website With QR Codes

2010-10-13T21:03:00.000-04:00

Starting this month, consumers visiting our clients Ken Jones Ski Mart and Central Mass Agway stores can now join their e-clubs with a point of their smart phones.

How? Through the integration of QR codes within in-store signage. It's just one of the way we're using these 2-dimensional barcodes to help clients promote everything from mobile coupons to instantaneous web site access.

You've probably seen one in a magazine, on a postcard, or even a billboard and wondered what they are.

A QR Code is a two-dimensional barcode readable by QR scanners, mobile phones with a camera, and smartphones. Your customers scan the image of the QR Code to automatically display text, contact information, or open a web page in their phone's browser.

Think about the possibilities of adding a QR Code to your next campaign:

· Capture contact details

· Offer in-store coupons

· Display product information and videos

· Register for events, contests or giveaways

Find out more about integrating QR Code contact Chris Cooper at chris@burkeadvertising.com.

Recent Web Launch RivierNursing.com

2010-10-13T21:01:00.000-04:00

This year, Rivier College expanded its highly-rated BS in Nursing program to an online format. We designed RivierNursing.com to support out of market campaigns across the country and serve as the primary collection point for students interested in the program. www.riviernursing.com

Ripano Stoneworks Featured on "Local Discovery New England"

2010-10-13T20:54:00.001-04:00

New Englanders from the Lakes Region to Cape Cod are discovering a new show this fall. Discovery New England launched in September and featured our client Ripano Stoneworks.

When Burke Advertising worked to get Ripano placed on Discovery New England on MyTV, we didn't realize we had a budding TV personality on our hands. Client Matt Laliberte's professionalism and pride for the craftsmanship of his team shines through and he really captures the essence of their unique marketing position.

Although we are very excited with the visibility the show has given Ripano, we're also excited about extending that reach through their social media channels. Through Ripano's Facebook and YouTube pages (in addition to ours) we've been able to expand the reach of this opportunity beyond the show's viewers. It's word of mouth in the digital age!
Click Here for Show Clip

Check out the new Ripano web site designed by Burke Advertising.

The Man Of Many Hats Hits The Road

2010-10-13T20:51:00.001-04:00

We're taking the Man of Many Hats to the streets. Look out for the new Bill Trombly Plumbing & Heating truck rolling through your neighborhood. It's plastered with our highly successful 'Hats' campaign. We have used our new truck wrap design to create a powerful moving billboard that is sure to catch some eyes.

East Coast Lumber - Making A Client Magazine

2010-10-13T20:48:00.000-04:00

During one of our creative meetings, we were discussing client East Coast Lumber and how to communicate that they were so much more than well... a lumber yard.

We went looking for the magazine Lumberyards and More only to find it doesn't exist. So we did the next best thing, we created it ourselves. Introducing The Design Journal, 16 glossy pages of design ideas, solutions and products for homeowners. It 's everything from kitchen to bath, doors and windows and more from family-owned and operated East Coast Lumber.

http://www.eastcoastlumber.net/

Our Sweet New Suite - Burke Video Editing Goes Turbo

2010-10-12T18:14:00.000-04:00

We have just upgraded our video editing suite and CS5 Pro is living up to all the hype. Powered up on the new iMac, we are working faster thanks to the revolutionary native 64-bit, GPU-accelerated Mercury Playback Engine. We open projects faster, scrub through HD and higher-resolution footage more fluidly, and play back complex effects-heavy projects more reliably. Watch for our new TV spots, web videos and produced TV shows created on this new powerhouse. Burke Video Clips

Erin's Medical Mission

2010-10-11T21:06:00.000-04:00

Our production manager, Erin Hammond, will be traveling to the Dominican Republic to participate in a medical mission. For one week this winter, Erin will be working for a group from Orphanage Outreach to help provide needed medical care and education to the poor in various Dominican communities near the Haitian border.

http://www.youtube.com/watch?v=pWxwcxvlyxQ

Rivier College Raises Record $155,000

2010-10-10T21:04:00.000-04:00

Rivier College's annual Swing into Fitness golf tournament is a date marked on many calendars. It's one of best golf tournaments in the region and directly supports the health and fitness programs for Rivier students.

This year's tournament lived up to all expectations and more raising over $155,000 - a new milestone. The event, held at Vesper Country Club, was highlighted with the participation of over 30 New England sports celebrities including Hall of Famer Ray Bourque, Bruins greats Rick Middleton and Terry O'Reilly and even current NESN host Kathryn Tappan. Read the full story here

Burke Advertising's A Team shown above:
Jim Burke, Nelson Lee (Dream Kitchens), Chris Cooper, former Boston Bruin Tim Sweeney and Matt Laliberte (Ripano Stoneworks).

They Are Thinking Snow in October at Ken Jones Ski Mart

2010-10-05T15:36:00.000-04:00

Think snow now and save some green! Put on a sweater and check out the new spot we produced for our client Ken Jones Ski Mart. Their Columbus Day Sales Event starts this week.

It's A Tulley BMW

2010-09-26T13:37:00.000-04:00

"It's A Tulley" Campaign

Stay Consistent... But Stay Fresh

2010-07-25T09:15:00.000-04:00

At Burke Advertising, we often preach that a successful campaign should stay the course like our Doors of Opportunity campaign we developed for Rivier College. We also believe you can freshen up a campaign. Here is how we added a fresh twist for Rivier, by showing the doors that have been opened with alumni testimonials.

Burke Advertising Wins the Ken Jones Ski Mart Account

2010-07-16T09:12:00.000-04:00

We're excited to be named Agency of Record for Ken Jones Ski Mart of Nashua. As part of this new gig, we'll be working on media planning & placement, creative development and social media.

Why Don't You Have Any Facebook Friends in China?

2010-07-13T09:09:00.000-04:00

Thanks to SKYPE, Burke Advertising's production meetings were done half a world away the last few weeks. Our founder reported back from China that it was interesting he could not access social networking sites. Although Jim could web conference for free all day, he could not access Facebook or Twitter. Both are blocked in China.

The Tulley BMW Challege Event

2010-06-30T16:10:00.000-04:00

Congratulations to Tulley BMW for their successful Tulley BMW Challenge Event last week.

Tulley BMW gave customers a chance to drive and compare the all-new 5 Series Sedan against the Mercedes-Benz E350 and other premium brands.

The results were unanimous, the new 2011 5 Series outperformed its competition!

New Website Launched: Granite State Cabinetry

2010-06-24T15:56:00.000-04:00

Any kitchen maestro knows that a great dish starts with a great recipe. Designing a website to showcase the area's Must See Showroom is no different.

In planning the redesign of the Granite State Cabinetry website, we gathered all the ingredients in our "kitchen" : GSC's award winning kitchen designers, their unmatched project portfolio, top cabinet and countertop product lines, and of course... the showroom!

The look and feel of the site is sleek and modern and focuses viewer's attention on what matters most: great designs that inspire homeowners to dream of what their new kitchen would look like.

Written testimonials were included to highlight the consistently great work Granite State Cabinetry has done in their 25+ year history. The website for this family-owned and operated business definitively answers the question of why homeowners looking to re-do their kitchen need to talk with Granite State Cabinetry.

Take a look online at http://www.gscabinetry.com/ and don't forget to like them on facebook by clicking here.

Where were you at 5pm on Father's Day?

2010-06-21T16:12:00.000-04:00

Our client Central Mass Agway knows how to treat their customers right. With a live email announcement at 5pm on Father’s Day, they capped off their customer appreciation weekend across their chain of Massachusetts stores by giving away a John Deere tractor. As Dads across Massachusetts waited for the news, Steve Schusta from Groton got the lucky email.

Jeff Bezos - Thanks for listening!

2010-06-17T15:48:00.000-04:00

Last April Burke Advertising wrote an open letter to Jeff Bezos telling him to fire his agency. He may not have fired his agency, but Amazon seems to have taken our advice with a new campaign that highlights the Kindle's unique features. We told them that Steve Jobs would need a Kindl...e to read an e-book on the beach, and we are happy to see that is focus of their new spot.

Always remember to promote your unique marketing position!

New Website Launched: CoverNH.com

2010-06-01T15:05:00.000-04:00

We have launched a new web site for our client Eaton & Berube Insurance. Visit CoverNH.com to see why talking cavemen are funny, but E&B is the right choice for insurance.

Check it out at: www.covernh.com

New Website Launched: rvpartsamerica.com

2010-05-25T16:34:00.000-04:00

Hey America!
We’ve just launched RV Parts America. Over 800 products and counting on this new e-commerce site.

We’re proud to complete this brand design & web development project.

Visit RV Parts America today: www.rvpartsamerica.com

Rivier College President's Circle Event: "Good for Business, Good for the Environment"

2010-05-19T16:21:00.000-04:00

We justed enjoyed the Rivier College President's Circle event "Good for Business, Good for the Environment," a session showcasing how environmentally friendly business practices can have a positive impact.

For more info: www.rivier.edu

Interactive Viewing: Cable Launches Select TV

2010-05-11T16:13:00.000-04:00

Could this be the face of cable advertising of the future? I'm not so sure, but its worth watching the results from the test runs over the next few months.

MediaPost Publications Interactive Viewing: Select TV

Are you ready for The Boston Marathon ?

2010-04-16T13:36:00.000-04:00

Are you ready for the Boston Marathon? Our production manager and fellow triathlete Erin Hammond got a chance to speak to Dick Hoyt of Team Hoyt before a recent taping of our show Sports Legends New England. Team Hoyt is an inspirational story of a father, Dick Hoyt, and his son, Rick, who compete together in marathons and triathlons across the country.

http://www.teamhoyt.com/

An Open Letter to Jeff Bezos - Fire Your Agency

2010-04-05T20:45:00.000-04:00

Dear Jeff Bezos,

You have one the best products in your category, and maybe the true first-to-mass-market digital e-book reader. I love my Kindle and I've been singing its praises for almost a year.

However, I'm excited to get my new iPad this month. You see Jeff, when you created Amazon.com, you highlighted the benefits of buying books online - but the iPad is going to change the category. Though that doesn't mean the Kindle can't maintain a large niche in the market place.

So Mr. Bezos, why is your advertising agency trying to just be clever or cute with your television spots? Rather than educate the market on the Kindle's unique features (that actually set it apart from the iPad), your creative campaigns dazzle with catchy songs and interesting graphics that tell us nothing. What are the folks at Apple doing? Telling the world what the iPad does.

Why not mention the Kindle's FREE lifetime web access (iPad will have a monthly fee), your paper-like display that allows you to read it in direct sunlight, like on the beach, or heck, how about the cost difference? Instead, the Kindle is little more than a prop in the spot, while the iPad is the must-have device in a commercial that teases the audience with features.

So like we tell our clients every day, highlight your unique market position, because maybe even Steve Jobs will want to read an e-book on a sunny beach, and he will need a Kindle.

Sincerely,

Jim Burke

Loyal Kindle reader and future iPad owner

Rivier Gets Top Rating from United States Department of Education

2010-03-07T10:47:00.000-05:00

"When it comes to financial viability, it doesn’t get any better than Rivier College."

Congratulations to our client Rivier College for their top rating from the United States Department of Education!
Read more from the article in the Nashua Telegraph Click Here.

2010 RV Market May Be A Good Indicator

2010-03-07T10:42:00.000-05:00

The year 2010 rolled in with a gloomy predecessor, but if the camping industry is any indication, we have a bright future to look forward to! According to Cold Springs RV General Manager Scott Silva, "The Boston RV Expo was wildly successful for us; we sold more units than the years before!"

This year's show was a sigh of relief for the New England camping industry, due to the show's cancellation last year. Many RV manufacturers could not participate and faced declining sales due to the poor economy. Many dealers cut their inventory, suppliers slowed production, and the industry as a whole seemed to be severely affected by the economic downturn.

This year though, business was booming! Cold Springs RV was ready for the upswing in the economy and planned ahead by ordering the newest RVs for the 2010 camping season to debut and sell at the Boston show. "It was a great event, and I hope that it is indicative of what's to come for the rest of the year," Scott told us.

http://www.coldspringsrv.com/

Olympic Winners Include NBC

2010-03-03T12:48:00.000-05:00

NBC dominated TV ratings last month with the 2010 Winter Games. It has been reported that NBC drew an average audience of 27.6 million viewers for the USA vs Canada gold medal game on Sunday.

Members of the Burke Advertising crew could not have predicted the excitement when we produced an interview with NBC hockey analyst Mike Milbury last month. The hour-plus long interview with Bob Lobel and Jack Heath became two episodes of the Burke Advertising produced show Sports Legends New England. The former Bruin entertained with one our best interviews only days before he headed to Vancouver to be part of Winter Games history.

InBrella Now In Grainger

2010-02-23T12:51:00.000-05:00

Burke Advertising is happy to announce our long-standing client, InBrella, will now be featured in Grainger -- one of the world's largest catalogs. Grainger is a Fortune 500 company that is considered to be one of the premier companies in Facility Management Services.

This placement allows the InBrella System to be sold in more than 150 countries and to almost two million businesses worldwide. Burke Advertising has been working with InBrella for more than ten years and is pleased to be a part of this latest achievement. The InBrella System is also available through other industry catalogs such as New Pig, Lab Safety Supply, and Global Industrial.

http://www.inbrella.com/

Talking lizards and cavemen beware!

2010-01-17T22:59:00.000-05:00

Talking lizards and cavemen beware! Burke Advertising has launched a new TV campaign for our client Eaton and Berube Insurance. Watch for Marc Berube in this humorous spot highlighting the advantages of buying your insurance locally.

Video Shoot With Bruins Legends at Fenway Park

2009-12-18T21:58:00.000-05:00

Bruins sightings at Fenway! Hockey fans are gearing up for the 2010 NHL Winter Classic at Fenway Park featuring the Boston Bruins. Sports Legends New England interviewed Bruins greats from the past at the legendary ball park as the ice was placed on this world-famous diamond.

Photo includes Burke Advertising's Jim Burke, Chris Cooper and Bruins legends Terry O'Reilly, Rick Middleton and Brad Park. Bob Lobel and Jack Heath had a few good interviews that will air before the Winter Classic and Alumni Game. It was a sight to see the ice being placed on the Fenway diamond as we captured great stories from some hockey greats!

Hug Your Customers

2009-12-11T21:51:00.000-05:00

Tulley BMW once again showed how much they care!

This year Tulley BMW took customer service one step further with their Customer Appreciation Day. Fresh omelets were prepared for guests, who were able to tour the facility and get a backstage view of Tulley BMW. The attendees got a chance to see the Service Bays, Body Shop, as well as the unveiling of the 2010 750xi. Over 100 prizes were given away with a putting contest in the center of the showroom. This was a fun event that was also educational to customers, who learned how Tulley BMW works, but more importantly, how much they care.

Burke Advertising was pleased to help Tulley BMW pull together this great event, and we are looking forward to another successful event next year!

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Timberland Honors East Coast Lumber

2009-11-17T18:32:00.000-05:00

From the album:
"Wall Photos" by Burke Advertising

East Coast Lumber was recently recognized for their contributions to the Timberland Serv-a-Palooza event. Serv-A-Palooza is Timberland’s annual daylong celebration of service. Around the globe, thousands of Timberland employees, partners and fellow community members dedicate their time, passion and skills to make a difference. East Coast Lumber teamed up with local builders to complete projects around the region. The picture and story appeared in the latest issue of the New Hampshire Business Review.

In this photo: Al Beull (Timberland volunteer) , Tom Hampton (East Coast Lumber) , Jeff Schwartz (President and CEO Timberland ) , Fabienne Verschoor (Timberland volunteer) , Bob Bogosh (Dube-Plus Construction)