Burke Advertising News & Blog

From the flying Mad Men to the talk show format, the Nashua Chamber produced a fun-filled, creative event last evening. Congratulations to the Nashua Citizen of The Year, Saint Joseph's Hospital president Peter Davis. Members of the Burke Advertising staff enjoyed the evening and we are proud of two of our clients, Rivier College and Eaton & Berube Insurance , who helped sponsor the event.

Burke Advertising is proud to announce the addition of our new Account Manager, Ashley McKeone. Ashley will assist our clients with the creative process, media planning, and campaign design. Ashley is a graduate of the Boston University College of Communication. While attending BU, Ashley participated in AdLab, the nation’s largest full-service, student-run advertising agency, as an Art Supervisor on the Executive Board. Through her client projects in AdLab and advertising coursework, she has developed the skills and experience to make a significant contribution to the Burke Advertising team. Say hello to Ashley at ashley@burkeadvertising.com .

Starting this month, consumers visiting our clients Ken Jones Ski Mart and Central Mass Agway stores can now join their e-clubs with a point of their smart phones. How? Through the integration of QR codes within in-store signage. It's just one of the way we're using these 2-dimensional barcodes to help clients promote everything from mobile coupons to instantaneous web site access.  You've probably seen one in a magazine, on a postcard, or even a billboard and wondered what they are.  A QR Code is a two-dimensional barcode readable by QR scanners, mobile phones with a camera, and smartphones.  Your customers scan the image of the QR Code to automatically display text, contact information, or open a web page in their phone's browser. Think about the possibilities of adding a QR Code to your next campaign: ·        Capture contact details ·        Offer in-store coupons ·        Display product information and videos ·        Register for events, con

This year, Rivier College expanded its highly-rated BS in Nursing program to an online format. We designed RivierNursing.com to support out of market campaigns across the country and serve as the primary collection point for students interested in the program.  www.riviernursing.com

New Englanders from the Lakes Region to Cape Cod are discovering a new show this fall. Discovery New England  launched in September and featured our client Ripano Stoneworks. When Burke Advertising worked to get Ripano placed on Discovery New England on MyTV , we didn't realize we had a budding TV personality on our hands. Client Matt Laliberte's professionalism and pride for the craftsmanship of his team shines through and he really captures the essence of their unique marketing position. Although we are very excited with the visibility the show has given Ripano, we're also excited about extending that reach through their social media channels. Through Ripano's Facebook and YouTube pages (in addition to ours) we've been able to expand the reach of this opportunity beyond the show's viewers.  It's word of mouth in the digital age! Click Here for Show Clip Check out the new Ripano web site designed by Burke Advertising .

We're taking the Man of Many Hats to the streets.   Look out for the new Bill Trombly Plumbing & Heating truck rolling through your neighborhood. It's plastered with our highly successful 'Hats' campaign.  We have used our new truck wrap design to create a powerful moving billboard that is sure to catch some eyes.

During one of our creative meetings, we were discussing client East Coast Lumber and how to communicate that they were so much more than well... a lumber yard. We went looking for the magazine Lumberyards and More only to find it doesn't exist. So we did the next best thing, we created it ourselves. Introducing The Design Journal, 16 glossy pages of design ideas, solutions and products for homeowners. It 's everything from kitchen to bath, doors and windows and more from family-owned and operated East Coast Lumber. http://www.eastcoastlumber.net/

We have just upgraded our video editing suite and CS5 Pro is living up to all the hype.  Powered up on the new iMac, we are working  faster thanks to the revolutionary native 64-bit, GPU-accelerated  Mercury Playback Engine .  We open projects faster, scrub through HD and higher-resolution footage more fluidly, and play back complex effects-heavy projects more reliably.  Watch for our new TV spots, web videos and produced TV shows created on this new powerhouse.  Burke Video Clips

Our production manager, Erin Hammond, will be traveling to the Dominican Republic to participate in a medical mission. For one week this winter, Erin will be working for a group from Orphanage Outreach to help provide needed medical care and education to the poor in various Dominican communities near the Haitian border.     http://www.youtube.com/watch?v=pWxwcxvlyxQ

Rivier College's annual Swing into Fitness golf tournament is a date marked on many calendars. It's one of best golf tournaments in the region and directly supports the health and fitness programs for Rivier students. This year's tournament lived up to all expectations and more raising over $155,000 - a new milestone. The event, held at Vesper Country Club, was highlighted with the participation of over 30 New England sports celebrities including Hall of Famer Ray Bourque, Bruins greats Rick Middleton and Terry O'Reilly and even current NESN host Kathryn Tappan. Read the full story here Burke Advertising's A Team shown above: Jim Burke, Nelson Lee (Dream Kitchens), Chris Cooper, former Boston Bruin Tim Sweeney and Matt Laliberte (Ripano Stoneworks).

Think snow now and save some green! Put on a sweater and check out the new spot we produced for our client Ken Jones Ski Mart. Their Columbus Day Sales Event starts this week.