Dear Jeff Bezos, You have one the best products in your category, and maybe the true first-to-mass-market digital e-book reader. I love my Kindle and I've been singing its praises for almost a year. However, I'm excited to get my new iPad this month. You see Jeff, when you created Amazon.com, you highlighted the benefits of buying books online - but the iPad is going to change the category. Though that doesn't mean the Kindle can't maintain a large niche in the market place. So Mr. Bezos, why is your advertising agency trying to just be clever or cute with your television spots? Rather than educate the market on the Kindle's unique features (that actually set it apart from the iPad), your creative campaigns dazzle with catchy songs and interesting graphics that tell us nothing. What are the folks at Apple doing? Telling the world what the iPad does. Why not mention the Kindle's FREE lifetime web access (iPad will have a monthly fee), your paper-like d